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Built Different
Why 94% of Salespeople Fail (And the 3-Step Fix That Actually Works)
What if 94% of salespeople are failing because they're asking the wrong questions at the wrong time? Marcus Chen breaks down why most sales approaches backfire and shares the exact 3-step framework that turns conversations into closed deals. Most salespeople think they need better closing techniques. They're wrong. The real problem happens way earlier in the process, and it's costing companies millions in lost revenue. 🎯 What You'll Learn: • Why companies with standardized sales processes see 18% more revenue growth (and the 3 steps that actually matter) • The psychology behind why buyers say no, even when they want to say yes • How to remove friction from the purchase process without being pushy • Why 44% of salespeople give up too early and how to time your follow-ups perfectly 👤 Perfect for: entrepreneurs and business owners who need to close more deals without feeling like a sleazy car salesman 📍 Chapters: [00:00] Marcus Chen reveals why 94% of salespeople fail [01:45] The hidden psychology that kills deals before they start [03:20] Step 1: Ask questions that actually matter [05:30] Step 2: Handle objections before they happen [07:50] Step 3: Close without being pushy [10:15] Why referrals are your secret weapon (and how to ask for them) [11:30] Action steps you can use on your next sales call The stats don't lie. Salespeople who follow a proven framework close 70% more deals than those who wing it. But here's the thing most people miss: it's not about being more aggressive. It's about understanding what your buyers actually need to hear. 🔔 Never miss an episode: Follow Built Different on your favorite podcast app and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away. 🔍 Topics: sales framework, closing deals, sales psychology, revenue growth, entrepreneurship Listen on your favorite app at Built Different ------- Keywords: entrepreneur stories, profit strategies, business psychology Learn more about your ad choices. Visit megaphone.fm/adchoices
Today · 21 min
Built Different
The $1M Difference: What Broke Salespeople Do That Rich Ones Never Touch
What if I told you the difference between broke and wealthy salespeople isn't talent, luck, or even product knowledge? Marcus Chen breaks down the brutal truth: it's about doing the exact opposite of what 80% of salespeople do every single day. Most sales advice focuses on closing techniques and scripts. But here's what actually separates the top 20% who earn 80% of all commissions from everyone else fighting over scraps. 🎯 What You'll Learn: • Why wealthy salespeople spend 60% of their time on activities broke ones avoid completely • The 12 specific metrics top earners track weekly (most salespeople track zero) • Why 80% of sales happen after the 5th contact, but average reps quit after just 2 attempts • The mindset shift that turns rejection into rocket fuel for bigger deals 👤 Perfect for: entrepreneurs and sales professionals who want to understand what really drives results, not just feel-good motivation. 📍 Chapters: [00:00] Marcus Chen reveals the million-dollar sales mindset [02:15] Where broke salespeople waste 60% of their time [05:00] The 12 metrics wealthy reps obsess over daily [07:30] Why follow-up separates winners from wannabes [09:45] The psychology of handling rejection like a pro [11:30] Action steps you can implement this week This isn't about fancy sales funnels or the latest closing technique. It's about fundamentally different approaches to the same job. One makes you rich, the other keeps you broke. 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next breakthrough insight is one tap away. 🔍 Topics: sales psychology, commission income, sales prospecting, follow-up strategies, sales metrics Listen on your favorite app at Built Different --------- Keywords: profit strategies, business success, lead generation, productivity tips, entrepreneurship, startup lessons, business growth, decision making Learn more about your ad choices. Visit megaphone.fm/adchoices
Today · 17 min
Built Different
Why Alex Hormozi Fires 80% of His Sales Team (And What He Does Instead)
Ever wonder why some sales teams consistently crush their numbers while others barely hit 20%? Alex Hormozi just revealed something that'll flip your entire approach upside down: he fires 80% of his sales team every year. But here's the twist - his revenue keeps growing. In this episode, Marcus Chen breaks down Hormozi's most counterintuitive business strategies from his latest Q&A session. You'll discover why the gym chain founder who sold for $46 million thinks most sales advice is completely backwards. 🎯 What You'll Learn: • The brutal math behind Hormozi's 80% firing rate (and why it actually saves money) • His "Grand Slam Offer" framework that's generated over $100 million across different industries • Why 80% of business owners waste their time on activities that produce zero results • The value equation that lets companies increase prices 300-500% with higher conversion rates 👤 Perfect for: entrepreneurs who are tired of feel-good business advice that doesn't move the needle. If you're running a real company and need strategies that actually work, this is your episode. 📍 Chapters: [00:00] Marcus introduces Hormozi's controversial hiring strategy [01:45] Why most sales teams are actually losing you money [04:20] The Grand Slam Offer breakdown: value stacking that works [07:10] Hormozi's 80/20 rule for business owners (it's not what you think) [09:30] Price increases that customers thank you for [11:15] Key takeaways you can implement this week This isn't another motivational business chat. Hormozi built and sold multiple companies before age 35 using these exact systems. No theory, just proven tactics from someone who's actually done it. 🔔 Never miss an episode: Follow Built Different on Spotify or Apple Podcasts and turn on notifications. New episodes drop daily, your next favorite insight is one tap away. 🔍 Topics: sales strategy, business scaling, team management, pricing strategy, value proposition Listen on your favorite app at Built Different ------ Keywords: sales tactics, lead generation, business growth, profit strategies, productivity tips Learn more about your ad choices. Visit megaphone.fm/adchoices
Today · 22 min
Do This, NOT That: Marketing Tips with Jay Schwedelson
SPECIAL SERIES ==> 📉 Is LinkedIn Broken Right Now? <== | BATHROOM Break #132 COLLAB: The Marketing Millennials + Do This, Not That
Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ LinkedIn posts that look almost identical are getting 8,000 impressions one day and 80,000 the next. Instagram has dropped its years of resistance to long-form video. And more inboxes now let AI decide what people actually read. Jay Schwedelson and Daniel Murray work out which of these shifts should change how you market, and they settle once and for all whether bottle service makes you a tool. ㅤ Best Moments: (02:58) Jay stopped liking his own posts from company pages, and reach went up (06:09) Why Instagram may be a much easier growth play than YouTube (06:49) How brands can tease a launch and keep viewers on Instagram for the full reveal (07:49) The first 200 characters of live text are email’s new North Star (08:50) Image-heavy emails are invisible to AI summaries (09:32) Why AI agents could make email matter more than ever
Today · 12 min