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Do This, NOT That: Marketing Tips with Jay Schwedelson

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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
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Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
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Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
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Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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  • #574
    Yesterday · 24 min

    SPECIAL GUEST!! Louisa Evans, PhD 🧪 The Scientist's Secret to Smarter Email Marketing | Ep. 574

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Connect with Louisa Evans on LinkedIn. See how Hornby Hobbies uses Bloomreach: Hornby Hobbies Achieves Fast ROI With Bloomreach ㅤ Most marketers sit on a mountain of customer data and still guess who to email next. Louisa Evans uses Bloomreach to run a loyalty program built on the same math she once used to design drugs. She's already testing what happens when AI plugs straight into the CDP and picks the next best action for every customer. Jay Schwedelson gets a look at where agentic CRM is headed and why the right setup matters more than a flood of AI ideas. ㅤ Best Moments: (03:57) A Lorenz curve borrowed from finance turns millions of data points into a clear plan (08:56) Inside the Bloomreach hackathon and what a read-only MCP can already do (09:39) Why AI is a massive distraction unless you have a really clear goal (11:59) An MCP plugged directly into the Bloomreach CDP to find the next best action at scale (12:22) How Bloomreach clears out data silos so one model can power multiple campaigns at once (13:36) Why agentic CRM is where all of this is headed

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  • #573
    Tuesday · 8 min

    What’s Up THIS WEEK?! Big ChatGPT Ad News! Instagram has NEW Top Format! Verity Movie Review 😳| Ep. 573

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Instagram's organic playbook just flipped, Facebook link posts are barely registering, and the pettiest move in AI this week was a single domain redirect. Jay Schwedelson is on the road but didn't want to skip a week, so he breaks down what the newest data means for anyone posting organically or buying ads, including a real gut check on ChatGPT ad clicks. Stick around for a soda ranking that makes no sense at all. ㅤ Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Best Moments: (00:33) Carousels just passed Reels for organic reach on Instagram, and single images trail far behind (01:22) Facebook posts with links are reaching almost nobody right now (02:25) Elon Musk grabs dot.com and points it to Grok right after OpenAI launches Dots (03:04) A new TrafficGuard study finds one in three ChatGPT ad clicks may not be real (03:57) Why uploading first-party data beats lookalike audiences on ChatGPT ads (05:07) Fanta outranking Diet Coke is the soda stat nobody saw coming

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  • #572
    Monday · 10 min

    SPECIAL SERIES ==> 🚽 Your Subject Lines Need a Remodel Too <== | BATHROOM Break #128 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ The Bathroom Break just got a remodel, and the new format borrows from Pardon the Interruption to rapid-fire through what's actually working in marketing right now. Jay Schwedelson and Daniel Murray swap the subject line tactics they'd die on a hill for, disagree about where emojis belong, and ask whether Instagram's new AI coach is a gift or a shortcut to a feed full of sameness. Stick around for the grocery store confession, because a two-second shot of pushing a cart should not take eight takes. ㅤ Best Moments: (02:35) Daniel makes his case for odd numbers like 7 and 5 at the front of subject lines (03:33) Why capitalizing the entire first word of a subject line works for B2B and B2C (03:53) The accessibility problem with leading emojis, and where to put them instead (04:37) How LinkedIn collaborative posts push one post into up to five feeds at once (06:40) Instagram Edits now has AI telling you what to post, and why that could backfire (08:56) The seven-take grocery aisle shot that nearly got Daniel kicked out of the store

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  • #571
    October 2 · 19 min

    SPECIAL GUEST!! 🍿 The AD You Can't SCROLL Past - CEO Screenvision Media Geoff Schiller | Ep. 571

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Connect with Geoff Schiller on LinkedIn and check out Screenvision Media to see how cinema advertising works for brands of any size, from big consumer brands to small businesses and nonprofits. ㅤ Nobody scrolls past an ad on a 40-foot screen, and that might make cinema the most overlooked channel in marketing right now. Jay Schwedelson gets the inside story from Geoff Schiller, CEO of Screenvision Media, on the ads you watch while you're still working through your popcorn. The theaters are packed with Gen Z, the targeting goes deeper than you'd expect, and the price of entry is lower than you'd guess. ㅤ Best Moments: (01:59) How a 28-minute pre-show, lobby screens and even parking lots turn a theater into a surround sound marketing platform (03:34) No bots, 100% viewability and zero skip buttons make cinema the anti-digital ad channel (07:59) Why Gen Z campaigns go straight to horror movies, and one brand that only wanted paranormal (09:30) How cinema proves ROI, starting with 91% of the audience in their seats before the lights go down (11:44) Dunesday lands just below the Super Bowl for Gen Z reach, on the last shopping Saturday before Christmas (13:40) A local pizza shop can run a $1,000 campaign on the same screen as Avengers: Doomsday

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  • #570
    September 29 · 9 min

    What’s Up THIS WEEK?! 🔵 NEW LinkedIn Changes! Instagram BIG Shift! EMAIL Tactic Surging!🔵| Ep. 570

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ LinkedIn is about to flood your notifications with something that looks like a connection request but isn't, and how you respond affects your own profile too. Jay Schwedelson also makes the case that the B2B audience you're chasing is hanging out in places most marketers still write off as "just consumer." There's also a punctuation mark making a comeback, plus a strong opinion about the best show on television. ㅤ Best Moments: (00:33) LinkedIn's new peer verification prompts are coming, and saying yes puts your name on their profile (01:40) Verified LinkedIn members are getting 50% more post engagement and 90% more profile views (02:45) The three dots are back, and subject lines ending in an ellipsis are seeing an 18% higher open rate (04:11) 85% of B2B buyers consume business content on personal social channels like Instagram (04:45) Instagram beat LinkedIn on B2B cost per lead, $138 vs. $202 (06:13) Why The Great British Baking Show is the best thing on TV, and what Nigella Lawson brings to the judges' table

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  • #569
    September 28 · 12 min

    SPECIAL SERIES ==> NEW! Prediction Market Marketing😳🔥 <== | BATHROOM Break #127 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ What if the best audience research you're not doing is sitting on a betting site? Jay Schwedelson and Daniel Murray make the case that prediction markets are a data set marketers keep ignoring, because every prediction has someone's real money behind it. It's a Bathroom Break, so expect detours, including the longest conversation about cricket Jay has ever had in his life. ㅤ Best Moments: (00:32) Is bringing an iced coffee to a job interview a red flag or a conversation starter (01:34) After thousands of interviews, Jay says about half of candidates showed up late, dressed wrong, or ghosted (02:36) A fake diploma, a lunge across the table, and a call to the police (05:06) The exact AI prompt for mining Kalshi and Polymarket for what your audience will care about next (06:54) Why money-backed predictions beat survey data every time (07:41) Surveys follow emotions, so watch where people actually spend their money

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  • #568
    September 25 · 19 min

    SPECIAL GUEST!! Carina Bauer 📵 Your Next Event Needs LESS AI | Ep. 568

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Download IMEX's free report, Why Design Matters: https://imexevents.com/why-design-matters ㅤ Join Jay at IMEX America this October in Las Vegas: https://america.imexevents.com/ ㅤ Carina Bauer thinks the next luxury is disconnection: a room full of real people, nobody glued to a screen. The CEO of the group behind the world's biggest meetings industry trade show tells Jay Schwedelson that design is really about intention, not aesthetics. She also shares a sharp way to get leadership to see your next event as strategy instead of just another cost. ㅤ Best Moments: (02:16) Why design is the invisible force that shapes what people feel, trust, and remember (03:50) In-person events may be the only medium people can fully trust right now (05:55) Where AI belongs at an event and where it needs to stay out of the way (10:17) How to pitch an event to the C-suite so it reads as strategy, not cost (12:19) Why live human connection is becoming the new luxury (16:33) Disconnection is the next luxury too, and hotels with no Wi-Fi are already proving it

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  • #567
    September 22 · 10 min

    What’s Up THIS WEEK?! Instagram CHANGES! 😳 GMAIL Big Change? 🎁 34 Hallmark Movies? 📧 Your First 200 Characters Decide EVERYTHING | Ep. 567

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Your inbox quietly turned into a search engine this week, and almost nobody has updated their emails for it. Jay Schwedelson gets into what Gmail's AI summaries are actually scanning for, why the first 200 characters of live text now decide whether your campaign gets pulled in, and what that does to the shelf life of every send. There's also a new Meta subscription worth a look, a Google Ads report hiding in plain sight, and a Spotify setting that can save you from public embarrassment. ㅤ Best Moments: (00:30) Meta One lands, and it quietly changes how fast business pages pick up followers (01:19) Why new paid platform tools tend to radically over-deliver in their first few months (02:05) Gmail search goes natural language, and your inbox becomes your own personal search engine (03:17) The long tail nobody planned for, and why old campaign links can no longer 404 (03:50) The action, product, deadline formula for your first 200 characters of live text (05:15) Spend Benchmarks in Google Ads shows how your weekly spend stacks up against similar businesses

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  • #566
    September 21 · 12 min

    SPECIAL SERIES ==> 🚫 Delete These 5 Things From Your Landing Page <== | BATHROOM Break #126 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Landing pages are where most marketing budgets quietly go to die, and the fixes are usually smaller than you'd think. Jay Schwedelson and Daniel Murray run through the specific things killing conversion rates right now, from the number of form fields you're demanding to the word sitting on your button. There's also a fairly involved detour into airplane hygiene that produces a new favorite word. ㅤ Best Moments: (03:05) Every extra must-fill field on your form costs you 8% of your registrants (03:27) Social proof under the CTA works better when the number is oddly specific and the audience is named (04:30) One testimonial is enough, but "I loved it" does nothing compared to a hard percentage (04:47) Navigation bars on a landing page can cost you 30% of visitors who came ready to buy (06:29) Logos only validate if they match the size of company actually landing on your page (07:37) The word "submit" on a button, and what to write instead so people know exactly what they're getting

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  • #565
    September 15 · 11 min

    What’s Up THIS WEEK?! 🟠AI Visibility Has Changed!🟠Mountain Dew Soap? Dancing With The Stars? | Ep. 565

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Ask ChatGPT the same question on Tuesday and again on Friday and you will probably get two different answers, with two different sets of sources. That is the uncomfortable finding Jay Schwedelson digs into here, using fresh data on how violently AI citations churn from one day to the next, plus the weekly routine that keeps your brand tracking honest instead of comforting. There is also a Mountain Dew body wash situation that nobody was prepared for. ㅤ Best Moments: (00:31) Why 69% of AI sources shift from one day to the next (01:02) Reddit's share of ChatGPT citations collapsed 86% in about a month (02:54) Half of everything AI engines cite is less than thirteen weeks old (03:45) Pick the 10 questions that actually influence someone buying from you (04:04) The incognito browser step most people skip, and why it ruins the data (05:22) The two prompt lines that stop AI from flattering your brand (06:27) Mountain Dew body wash at Walmart, and the obvious follow-up question

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  • #564
    September 14 · 13 min

    SPECIAL SERIES ==> NEW TIPS! AI Email Summaries! <== | BATHROOM Break #125 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Turns out the emails winning in an AI-summarized inbox are the ugly ones. Jay Schwedelson and Daniel Murray pick up the live text conversation from last week with fresh data on what Gmail, Apple Mail, and Copilot are actually pulling out of your sends, and the fix involves bullet points and a formula that fits in two hundred characters. There is also a genuine moral crisis about cheating on your barber, which somehow sets the tone for everything after it. ㅤ Best Moments: (00:38) The haircut dilemma, and whether you can book with another stylist without earning the death stare (03:45) AI summaries pull 29 words on average, so the first 150 to 200 characters carry the whole email (04:15) Action plus product plus deadline, the formula lifting click-through rates around 19 percent (06:13) Bullets are ugly and they work, with pull rates of 77 percent in Gmail, 84 in Apple Mail, 92 in Copilot (07:29) Why vague, spammy headlines fall apart once a summary has to describe themㅤ (08:19) Over 70% of people say they are fine with AI reading their inbox to surface deals

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  • #563
    September 11 · 20 min

    SPECIAL GUEST!! Tracy Beavers 🤔 Do You Actually Need A Business Coach? | Ep. 563

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Listen to Tracy's podcast, Create Online Business Success, which features her episode with Jay from about a year ago. Visit tracybeavers.com to reach her through the contact button and browse her free marketing resources. Follow Tracy Beavers on LinkedIn. ㅤ Nearly 700 episodes in and business coaching had somehow never come up, which is strange given how many people started calling themselves one around 2020. Tracy Beavers has actually been doing it at an elite level for two decades, and she gets refreshingly blunt with Jay Schwedelson about real price tags, the bad actors taking $50,000 for nothing, and the one sentence that should make you walk away from a sales call immediately. Also settled here: Romance, Arkansas is a real place, and brides drive there just for the postmark. ㅤ Best Moments: (03:15) Everyone at the top of their game has a coach, athletes and Warren Buffett included (04:43) Two signs it is time to hire someone, and one of them is how you talk to yourself (06:09) Where business coaching stops and actual therapy needs to start (09:02) How to properly vet a coach before you hand over a single dollar (11:58) Real numbers on what an engagement costs, and why the range is the Wild Wild West (13:16) Why the access you get between calls matters more than the calls themselves

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  • #562
    September 8 · 9 min

    What’s Up THIS WEEK?! 🤖 What Is Astra?(new ChatGPT) ➕ Alix Earle? ➕ Theranos? | Ep. 562

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Recording from the road because the week refused to cooperate, Jay Schwedelson gets into why OpenAI's new Astra model is not the upgrade most marketers think it is - it won't write you better copy, but it will take the repetitive junk off your plate. There's also a date on the calendar that quietly changes what your content should be about for the rest of the year, and most teams are going to miss it. Then things go completely sideways into a documentary trailer and a televised double date that genuinely should not exist. ㅤ Best Moments: (00:38) What Astra actually is, and why better images and better copy are the wrong thing to expect (01:45) The kind of prompt that sends the model on a real competitive research mission instead of a lookup (02:30) The repetitive task hiding in every marketing org that should be first in line (03:16) Why September 15th flips what people are actually willing to download (04:20) The consumer-side play that goes past Black Friday and Cyber Monday (05:17) A documentary trailer so bizarre it hijacked the back half of the episode

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  • #561
    September 7 · 10 min

    SPECIAL SERIES ==> 🚨 Your Preheader Is About To Be Hijacked <== | BATHROOM Break #124 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Your prettiest email might be the thing quietly costing you opens. Jay Schwedelson and Daniel Murray dig into AI summaries, the feature already rewriting preheaders inside Gmail, Apple Mail, and Copilot, and why the first 150 characters of your send now matter more than the design around them. There's also a detour into Burning Man, five straight years of Coachella, and Daniel's firm position on tents. ㅤ Best Moments: (02:02) Daniel explains what live text actually is and why AI put it everywhere (02:49) The one email thing Jay says will matter most over the next twelve months (03:22) Copilot hits thirty million paid users and why that changes B2B email (03:59) What counts as live text, and why your JPEG and your alt text do not (05:24) Half your preheaders will not be your preheaders within six months (06:48) The prettiest email stops winning and email structure rewinds fifteen years

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  • #560
    September 4 · 7 min

    ULTIMATE Webinar Secrets! ALL NEW!! | Ep. 560

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ September is quietly one of the best months of the year to run a webinar, and almost nobody plans for it because August burned them. Jay Schwedelson walks through the show-up rate data that flips the calendar on its head, plus a one-word tweak to your event name that lifts registrations on its own. There's also fresh Goldcast data on the single best day to run a webinar, and it's the day 92% of marketers refuse to touch. ㅤ Best Moments: (00:36) Why September has the second-highest webinar show-up rate of the year and August has the worst (01:17) The recycling move that lets you launch a September webinar without creating anything new (02:27) "Webinar" is the category, not the name, and calling it that is costing you registrations (03:01) Worldata data showing a 24% registration lift from swapping "webinar" for "insider session" (03:23) The one extra word that adds another 12% lift to your registration rate (04:29) New Goldcast data on why Friday between 11 AM and 2 PM Eastern beats Tuesday, Wednesday, and Thursday (04:55) Only 7.4% of webinars happen on Fridays, and what that gap means for you

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  • #559
    September 1 · 10 min

    What’s Up THIS WEEK?! NEW!! Show Up IN AI? Reddit Ad News? 🏝️ LOVE ISLAND?🏝️ | Ep. 559

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ MASSIVE thank you to our Sponsor, CallRail! CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down. Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about. If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered. Start a Free Trial Here: https://www.callrail.com/dothis ㅤ Updating an old stat on a page you forgot about sounds like housekeeping, not strategy, but new data says it is one of the biggest levers for getting cited when someone asks AI a question. Jay Schwedelson breaks down what actually earns those citations, why Reddit and X just made opposite bets on lead gen forms, and the three video openers pulling the most watch time on Instagram right now. There is also a Love Island take nobody asked for. ㅤ Best Moments: (00:38) New AirOps data showing over 70% of pages ChatGPT cites were updated within the last 12 months (01:52) Why adding the current year or month to your offer titles lifts your odds of showing up in AI results (03:00) The single ad format that beats everything else across LinkedIn, Meta, and X (03:46) Reddit is killing on-site lead forms while X quietly brings theirs back (05:03) Adam Mosseri says watch time is the whole game for organic reach on Instagram (05:50) The three video hooks people are actually staying for, and the intro you should drop immediately

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  • #558
    August 31 · 8 min

    SPECIAL SERIES ==> 🔍 The X Search Trick Nobody Is Using <== | BATHROOM Break #123 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ There's a search trick on X that most marketers have never typed once, and it takes about ten seconds to pull the most viral post in your niche. Jay Schwedelson and Daniel Murray trade the exact syntax, the Grok prompts, and the filters that let you see what's actually working before you write a single word of content. It also starts with a bleeding heel and a lost loafer, so, you know, stick around. ㅤ Best Moments: (00:47) Daniel spent more on one pair of shoes than ever, then lost half of them at a conference (01:47) Why X is the only social platform you can actually query like a database (02:13) The Grok prompt that surfaces high-engagement posts in your niche from the last 48 hours (03:21) Advanced search is back on X, and Jay spells out the exact string to type (04:43) Layering in minimum retweets, comments, date ranges, and media-only filters (06:30) If the syntax is hard to follow by ear, have ChatGPT, Perplexity, or Claude write it for you

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  • #557
    August 28 · 24 min

    SPECIAL GUEST!! 🤖 ChatGPT: Easy Steps to Show Up Answers! Ross Simmonds | Ep. 557

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Ross points listeners to Create Once, Distribute Forever, including the audiobook Jay mentions is on the way, and to The Ross Simmonds Show, where he specifically recommends the crossover episode he recorded with Jay. He tells listeners he is easy to find online, with LinkedIn as the simplest place to reach him. ㅤ Give Ross Simmonds three hours and a blank calendar and he will map out exactly how to get your company cited inside ChatGPT, Gemini and Perplexity, off the cuff, without knowing the question was coming. Jay Schwedelson hands him that challenge two minutes in, then keeps pulling the thread through connectors, dusty old blog posts, and the reason most people's AI visibility numbers are quietly lying to them. There is also a fantasy football draft in here, which somehow turns into the most convincing argument of the whole conversation. ㅤ Best Moments: (02:02) A three hour, no warning game plan for getting your brand cited by the major AI models (05:37) What a connector actually is, explained like you have never touched one (07:59) Why your old posts are gems sitting in a treasure box nobody opens (09:52) One message said 100 different ways beats 100 new ideas, and Nike proves it (14:12) The memory trap that has executives celebrating rankings that are not real (20:06) Jay drafts an entire fantasy football team through ChatGPT and gets graded on it

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  • #556
    August 25 · 9 min

    What’s Up THIS WEEK?? 🚨 INSTANT 20% Email Open Boost? A Million People Hit The SLOP Button | Ep. 556

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Big shoutout to our sponsor, Knak! Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster. See how it all works, get started at knak.com/demo ㅤ A million people have now clicked "seems like AI slop" on LinkedIn, and the number LinkedIn released right after it is either a real win or a rounding error, depending on whose feed you're looking at. Jay Schwedelson has that one, plus a lawsuit going after the sleep score you check before you open your eyes, and two subject line stats that argue the exact opposite of the best practice everyone keeps repeating. Stick around for the email data, but the Oura story is the one you'll end up texting someone about. ㅤ Best Moments: (00:30) LinkedIn's AI slop report button gets used over a million times in a matter of weeks (01:00) The claim that flagged content is now pulling 40% fewer views, and why the feed doesn't feel like it (01:45) Oura gets hit with a class action over whether a ring can actually measure sleep at all (03:00) Subject lines under 15 characters are quietly beating open rates by more than 15% (04:00) The case for writing a subject line so long it gets cut off on purpose (04:45) ChatGPT advertising rolls into 31 more European markets this week

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  • #555
    August 24 · 7 min

    SPECIAL SERIES ==> 🪦 The Email Rule Everyone Swore Was Right Is Dead <== | BATHROOM Break #122 COLLAB: The Marketing Millennials + Do This, Not That

    Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Moving a kid into a college dorm apparently means losing a two-hour fight with a dresser, and Jay Schwedelson has the sweat to prove it. From there, he and Daniel Murray get into the marketing habits they are happy to watch die off, including one that everybody was told was the responsible way to do things. There is also a strong case that the email address you keep demanding from prospects is the wrong one entirely. ㅤ Best Moments: (00:31) Jay builds a dorm dresser in two hours while the dad next door finishes his in 28 minutes (01:41) A GetResponse study says double opt-in is dying, and Jay could not be more thrilled about it (02:28) Roughly 30 to 40 percent of people never go back to confirm, so you quietly lose them (02:48) Spam complaints run higher on double opt-in lists because of who actually clicks that button (03:52) Personal emails match better on Meta and social since nobody puts work email on Facebook (05:40) Blocking job switchers from your content makes you the last vendor they ever call

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Showing 1–20 of 47 episodes