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Social Media Decoded

Michelle Thames

Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨

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  • 27 episodes
  • Avg 14 min
  • English

Episodes 27

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  • Monday · 16 min

    You Don’t Need More Visibility. You Need Somewhere for It to Go

    In this episode, Michelle Thames explains why getting more views, followers, and attention isn’t enough if you don’t have a clear next step for your audience. Learn how to build a visibility ecosystem that turns content into conversations, relationships, community, opportunities, and revenue.

  • September 8 · 23 min

    What We Did in 30 Days to Increase Visibility for a Local Business: Honey Bee Gardens Case Study

    In this episode, Michelle Thames breaks down how Thames Media Solutions helped Honey Bee Gardens increase local visibility, drive 180 new customers from social media in one reported week, and grow Farm-to-Table Dinner registrations from about 20 to 67. She shares the strategy behind the results, including storytelling, clear calls to action, automation, multiple marketing channels, and building a visibility system that turns attention into action.

  • August 31 · 19 min

    I’m Not Doing More in September. I’m Making My Visibility Work Harder

    In this episode, Michelle Thames shares why she’s doing less in September and focusing instead on making her visibility, content, relationships, email, podcast, partnerships, and community work harder. It’s a practical conversation about leverage, intentional growth, and building a business that doesn’t require you to constantly do more.

  • August 25 · 15 min

    Visibility Without a Strategy Won’t Pay You

    Michelle shares what she has learned firsthand after generating millions of views, creating local content that has reached hundreds of thousands of people, attracting brand opportunities, and watching her content open doors for both her business and the businesses she features.

  • August 10 · 17 min

    Why My Hidden Gem Videos Actually Work (It’s Not the Food)

    In this episode of Social Media Decoded, Michelle Thames breaks down the strategy behind her viral Hidden Gem videos and explains why their success has very little to do with food. From storytelling and curiosity to local pride, community sharing, strong hooks, and audience trust, Michelle reveals what actually makes people stop scrolling, pay attention, and take action.

  • July 20 · 7 min

    The Visibility Strategy That Got Me on TV (It Wasn't Luck)

    Getting on TV wasn't luck, it was the result of years of consistently showing up, building relationships, and creating valuable content. In this episode, Michelle Thames shares the visibility strategy behind her recent WGN Spotlight Chicago appearance and explains how anyone can build a personal brand that attracts opportunities through consistency, trust, and intentional relationship-building.

  • July 19 · 8 min

    The Biggest Business Decision I Made This Year (Hint: It Wasn't Social Media)

    Michelle shares the biggest business decision she made this year: choosing to build community instead of simply creating content. She explains how focusing on relationships, local impact, and meaningful connections has transformed her business and why she believes community is the future of marketing.

  • July 18 · 8 min

    What I'm Really Building: Why I Chose Community Over Content | CEO Diary

    In this CEO Diary episode, Michelle Thames shares the vision behind her evolving business and why she's choosing to build community over simply creating content. She takes listeners behind the scenes of her events, partnerships, agency, and upcoming conference to reveal how meaningful relationships create lasting business opportunities.

  • July 13 · 7 min

    Why I Stopped Trying to Build an Audience | The Power of Community Over Followers

    In this episode of Social Media Decoded, Michelle Thames shares the mindset shift that completely changed how she approaches social media, networking, and business growth. After years of chasing followers and viral moments, she realized the real opportunities weren't coming from her follower count—they were coming from the rooms she was creating.

  • July 9 · 35 min

    The Hidden Cost of Visibility: Why Your Business Needs Systems Before More Followers

    What happens after the clients start coming in? In this episode, Michelle Thames sits down with Annie Mossbacher, Chief Growth Officer at Dubsado, to discuss why visibility without systems leads to founder burnout and how creating intentional workflows, exceptional client experiences, and sustainable processes can help you grow a business that supports your life instead of consuming it.

  • July 6 · 10 min

    My Visibility Stack: The 4 Business Tools I Use Every Week to Grow My Brand

    In this episode, Michelle Thames shares the four tools she relies on every week to run and grow her business—from podcasting and email marketing to client management and website creation. She explains how building the right systems creates more time, stronger relationships, and more opportunities, so you can focus on growing your visibility instead of getting stuck in busy work.

  • July 2 · 10 min

    Why Opportunities Keep Finding Me (And How You Can Make Them Find You Too)

    In this episode, Michelle Thames shares how consistent visibility has led to speaking opportunities, brand partnerships, sponsorship conversations, and new clients. She breaks down why your content should be treated as a business asset and how becoming more visible can open doors you never imagined.

  • July 1 · 10 min

    Community Is the New Competitive Advantage: Why Relationships Matter More Than Followers

    In this episode, Michelle Thames shares why authentic relationships and community have become the ultimate competitive advantage in business. Through stories from her Summer in the South Suburbs dinner, viral local content, and community-building experiences, she explains why connection—not just content—is what creates lasting opportunities and meaningful growth.

  • June 24 · 7 min

    Why Most People Are Using AI Wrong (And What I’m Doing Instead)

    AI is changing the way creators and entrepreneurs run their businesses, but most people are still using it wrong. In this episode, Michelle Thames explains Kit’s new MCP technology in plain English and shares how AI can help you make smarter marketing decisions using your actual audience and subscriber data.

  • June 22 · 10 min

    Why Community Builders Will Win the Next Decade

    As AI and automation continue to transform the way we work, human connection is becoming more valuable than ever. In this episode, Michelle Thames shares why community builders will have a major advantage in the next decade and how relationships, trust, and belonging are becoming the new currency of business.

  • June 16 · 8 min

    What Going to the KIT Conference Actually Taught Me About Visibility

    In this episode, Michelle shares what attending the KIT Craft + Commerce conference taught her about visibility, relationships, and business growth. From almost not going to giving James Clear her book, she unpacks why the biggest opportunities often happen through proximity, conversations, and getting in the right rooms.

  • June 5 · 9 min

    The Real Story Behind My Pivot in Business Right Now

    In this honest and behind-the-scenes episode, Michelle Thames shares the real story behind her current business pivot, why she’s shifting toward local visibility and deeper community building, and what she’s learning about not forcing old strategies. If you’ve ever felt like your business is changing or you’re in a new season, this episode is your reminder that pivoting doesn’t mean failing, it means evolving.

Showing 1–20 of 27 episodes