Is your email list helping you grow your business—or is it collecting dust?

In this episode of Social Media Decoded, Michelle Thames sits down with award-winning email marketing strategist Melissa Seideman to discuss how entrepreneurs can use email marketing to build stronger relationships, increase sales, and create long-term business growth.

Melissa shares how one client grew from $8,000 per month to $200,000 per month using strategic email marketing, why you don't need a huge email list to be successful, and the simple welcome sequence every business should have in place.

Whether you're just getting started with email marketing or looking to improve your current strategy, this episode is packed with actionable advice for building trust, improving deliverability, and turning subscribers into loyal customers.

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What You'll Learn

• Why email marketing is essential for long-term business growth
• How to turn subscribers into loyal customers
• Why you don't need a massive email list to generate revenue
• The welcome email sequence every entrepreneur should have
• Common email marketing mistakes to avoid
• How to improve email deliverability
• Subject line tips that increase open rates
• Why relationships matter more than algorithms
• How visibility and email marketing work together
• Practical ways to nurture your audience after they discover your business

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