Skip to content
Sign in
Artwork for Marketing Brew Weekly
BusinessMarketingNewsBusiness News

Marketing Brew Weekly

Morning Brew Inc.

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Play
Open in
  • 27 episodes
  • weekly
  • Avg 29 min
  • English

Episodes 27

NewestOldestLongest
All20Unplayed20In progress0Played0
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • Wednesday · 32 min

    Drafting The Best Brand Tactics For Football Season

    It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget. 00:00: Intro 02:10: Fashion and merch collabs 06:00: Original longform content 11:20: Fan activations 15:00: Athlete partnerships and NIL 16:50: Flag football 19:00: Social appearances 21:00: Coach content 24:00: Football podcasts 25:30: WAGs partnerships This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • September 9 · 33 min

    The Evolution of Brand Trips

    Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors. 00:00: Intro 01:30: The evolution of brand trips 05:20: The infamous Tarte trip 13:45: Cocokind appealing to regular consumers 19:30: Waterboy mixes customers and influencers 22:00: OpenAI’s first brand trip met with backlash This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • September 2 · 33 min

    Brands in the Comments: A Helpful Guide

    Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land. 00:00: Intro 02:00: Did the Wendy’s Twitter account start this trend 04:30: Brands being summoned vs. randomly jumping in 06:00: PF Chang’s cake adventure 08:00: When commenting goes wrong 11:00: BetterHelp’s commenting strategy 15:00: What is the Empire State Building’s strategy 16:00: When brands go after other brands 19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • August 26 · 27 min

    Should Your Brand Be on Substack?

    This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in? 00:00: Intro 01:15: Brands venturing into Substack 02:43: How this differs from email marketing 07:20: Making newsletters valuable 08:30: A person vs. a brand writing 12:00: Which brands should be on the platform 16:10: The days of the brand magazines 19:00: Not a place for AI 20:00: Brands we do and do not want to see on the platform This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send an email to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • August 19 · 33 min

    Pop-Ups Pop Off: How to Make Your Experiential Event Effective

    This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO. 00:00: Intro 01:30: Difference between a pop-up and a stunt 04:30: What is the point of a pop-up 08:30: Using social to tell the story of your pop-up 14:00: Are we at pop-up fatigue 16:20: What physical merch do people get 18:30: Pop-up or pop down: Beis carwash 22:40: The Real Real’s Canal Street installation 26:20: Bloom’s interactive pop-up This episode is presented by Marketing Architects. For more information, visit: https://www.marketingarchitects.com/Podcast For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • August 12 · 33 min

    The Dos and Don’ts of a Logo Refresh

    This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand. 00:00: Intro 02:00: Why do brands change their logos 04:40: Risks of changing logos 08:40: Levi’s World Cup logo change 12:50: Spotify’s disco ball 16:40: Mountain Dew 20:15: Gap’s 2009 rebrand fail 22:30: Hopping on the Taylor Swift brand 25:00: Brands being cringe in the comments 28:00: Which brands could use a logo update For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • August 5 · 29 min

    Creators in the C-Suite? Why It's Happening More Than You Think

    This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team? 00:00: Intro 00:40: Examples of creators with C-suite titles 02:15: The difference between real and made up titles 04:00: Does the audience care if it’s a real job 08:15: Why is the title necessary 11:45: Not all execs are creators 14:00: How are the creators actually involved 16:45: Celebrities with special titles 18:40: The relationship creators have with brands 21:30: Authenticity of partnerships 22:20: The risks to consider For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • July 29 · 27 min

    Microdramas Are a Mega Trend

    This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling. 00:00: Intro 02:35: Microdramas are inexpensive 05:10: Made for different platforms 11:40: Is the goal for completion or consumption 14:00: Brands as entertainment companies 16:50: Is it for every brand 21:00: How is AI being used for this purpose This episode is brought to you by Paramount Ads Manager. For more information, visit paramountadsmanager.com For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • July 22 · 29 min

    Attention Marketers: You Are Trapped in an AI Bubble

    This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong annoyance for the technology, so why do marketers insist on using it for everything from ideation to creative content? And is there a way for brands to stand out with a different approach? 00:00: Intro 03:00: New poll reveals consumers’ annoyance with AI 06:20: Exploring the bubble 08:40: Is all AI just AI slop 10:15: Perception of AI ads 15:00: Brands avoiding AI are generating good will 16:50: Is it ok to use AI for idea generation 19:30: Being the first to use it vs using it well 20:00: REI ads on Meta’s platforms 22:00: Is AI actually efficient 23:00: Requirements to disclose AI use This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • July 15 · 28 min

    Affordability Marketing is Not for All Brands

    This week, we’re diving into the dos and don’ts of affordability marketing. It’s not for all brands, but some have figured out the ways to keep customers with long-term strategies, while others are opting for a quick, catchy moment. How do you make consumers feel valued and savvy, while still providing a good deal? 00:00: Intro 01:55: Food brands embracing affordability marketing 03:00: Non food brands doing the same 05:20: Risking a lack of genuine feelings 07:00: Can brands implement long-term strategies 08:50: Relative to your competitor strategy 13:00: Importance of rewards programs 16:00: Marketing in the k-shaped economy 18:20: How much should brands address affordability This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • July 8 · 27 min

    Culture, Community & Sports: America 250’s Key Campaigns

    This week, we’re taking a look at the way brands navigated celebrating America 250 in a variety of ways. From focusing on big national sports moments like this year’s Olympics and the World Cup, to celebrating their own company anniversaries, and most importantly, doing their best to unite Americans of all backgrounds via everything from action stars to apple pies. 00:00: Intro 02:45: How brands approached America 250 05:30: What do brands normally do for July 4 06:30: Brands celebrating their own anniversaries 10:15: How do global brands tap into this moment 13:00: Can brands look toward the future 15:30: Tapping into unity 17:00: Brands have to respond and create culture 19:10: Can a brand sit out America 250 This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • July 1 · 29 min

    Cannes Lions 2026: The Biggest Takeaways & Trends

    This week, we’re coming to you live from Cannes Lions 2026! Editor Kelsey Sutton and reporter Jennimai Nguyen recap some of the convos they’ve had with execs across the week, detail the activations they got to see IRL, and share their biggest takeaways from the year’s most memorable marketing event. 00:00: Intro 01:50: Offline is the new online 04:50: Experiential at Cannes 06:40: Creators are the new A-listers 11:00: B2B marketers want to work with creators 12:35: Move over Millennials, it’s about Gen Z now 16:50: AI discussions at the festival 22:00: Winning campaigns 24:30: What we’d do differently next year This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • June 22 · 26 min

    Our Burning Questions for Cannes Lions 2026

    This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators' impact be this year? And do the actual awards that are given out even matter? We have the answers. This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • June 17 · 26 min

    Is a DEI Pullback Preventing a Pride Marketing Comeback?

    This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations. 00:00: Intro 02:50: When did the Pride pullback begin 06:00: Brands need to be clear in their own values 09:00: How companies have shifted support in presence and financials 13:20: Pride merch collections 16:00: Appealing to Gen Z 19:00: Can Pride marketing make a comeback This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • June 10 · 25 min

    Catch The Bus (And Their Attention) With These Mobile Marketing Moves

    This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact. 00:00: Intro 01:36: The DoorDash Knicks bus and popular NYC ads 03:40: Why the Museum of Sex ads are impactful 06:00: How do you measure if it’s working 08:15: Lessons from The Ordinary bus 13:45: An opportunity for product sampling 15:15: Honing in on cultural events 16:50: The S train in NYC and unique opportunities 21:40: What actually makes a good bus ad This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/ For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • June 3 · 32 min

    The World Cup’s Marketing Moment is Here

    This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success. 00:00: Intro 02:30: The World cup brand at large 04:45: Global demographics and opportunities 08:30: Opportunities for creators 11:15: Unexpected brands getting in on the action 14:00: Benefits of US Women’s Soccer vs Men’s team 18:00: Local vs. international activations 22:40: What comes after the World Cup For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • May 27 · 29 min

    How Online Brands Are Creating Offline Impact

    This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers. 00:00: Intro 00:40: Pinterest wants you to touch grass 04:00: How Pinterest wants to differentiate itself from other social media sites 06:20: Pulling off a phone-free experience at Coachella 10:45: Logging off and doing hobbies is cool now 13:50: What does community engagement look like 21:15: Building goodwill at in-person events For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • May 20 · 28 min

    Who Are Upfronts Even For?

    This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape? 00:00: Intro 00:55: Main takeaways from upfronts week 06:50: Emphasis on live events and execs 09:25: The presence of creators 13:30: What are they really selling at upfronts? 16:45: Who is paying attention to upfronts? 18:40: How do you break news at these events For more of our reporting: https://www.marketingbrew.com/stories/upfronts-nbcuniversal-legacy-is-the-message https://www.marketingbrew.com/stories/at-upfronts-warner-bros-discovery-focuses-on-cultural-influence-over-showmanship https://www.marketingbrew.com/stories/televisaunivision-focuses-on-moving-hispanic-audiences-with-more-sports-streaming https://www.marketingbrew.com/stories/sports-stars-singing-disney-upfront For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • May 13 · 30 min

    How Creators Are Redefining Brand Safety

    Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators. 00:00: Intro, who are creators Grant and Ash, a Twink and a Redhead 03:25: Brand safety redefined in the creator era 05:45: Brands going unhinged online 09:00: Creators taking executive titles at brands 14:00: How unhinged is too unhinged 18:30: Risks of creators and brand safety 21:25: Are brands willing to go all in on the joke 24:45: Knowing your audience on different platforms For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

  • May 6 · 29 min

    The Devil Wears… Old Navy? Plus Big Tech Takes on the Met Gala

    Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Met Gala too. 00:00: Intro 03:40: Brands in The Devil Wears Prada 2 09:42: Difference from the first movie with brand involvement 11:50: Can Vogue afford to not get involved 14:30: The state of luxury brands, partnerships with Old Navy and Walmart 19:45: Met gala thoughts This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Showing 1–20 of 27 episodes