Creators in the C-Suite? Why It's Happening More Than You Think

This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team? 00:00: Intro 00:40: Examples of creators with C-suite titles 02:15: The difference between real and made up titles 04:00: Does the audience care if it’s a real job 08:15: Why is the title necessary 11:45: Not all execs are creators 14:00: How are the creators actually involved 16:45: Celebrities with special titles 18:40: The relationship creators have with brands 21:30: Authenticity of partnerships 22:20: The risks to consider For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.