Attention Marketers: You Are Trapped in an AI Bubble

This week, we’re looking at the very large gap between the marketing industry’s love for AI, and the consumer sentiment that reveals precisely the opposite. New research has customers declaring their strong annoyance for the technology, so why do marketers insist on using it for everything from ideation to creative content? And is there a way for brands to stand out with a different approach?

00:00: Intro

03:00: New poll reveals consumers’ annoyance with AI 

06:20: Exploring the bubble 

08:40: Is all AI just AI slop

10:15: Perception of AI ads  

15:00: Brands avoiding AI are generating good will 

16:50: Is it ok to use AI for idea generation 

19:30: Being the first to use it vs using it well 

20:00: REI ads on Meta’s platforms 

22:00: Is AI actually efficient 

23:00: Requirements to disclose AI use 

 

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

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