Brands in the Comments: A Helpful Guide

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land. 00:00: Intro 02:00: Did the Wendy’s Twitter account start this trend 04:30: Brands being summoned vs. randomly jumping in 06:00: PF Chang’s cake adventure 08:00: When commenting goes wrong 11:00: BetterHelp’s commenting strategy 15:00: What is the Empire State Building’s strategy 16:00: When brands go after other brands 19:00: Grade the comment game featuring Bare Minerals, Ryanair, Pringles, Slim Jim and Hidden Valley Ranch This episode is presented by Roku Ads Manager. For more, use code BREW5K at advertising.roku.com/marketingbrew For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.