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Marketing Happy Hour

Marketing Happy Hour

Keeping up with marketing trends and leveling up your career doesn’t have to be overwhelming. Don’t go at it alone. Marketing Happy Hour was created to help you navigate the corporate marketing world, launch your own business, and stay sane while advancing in your career. Join hosts Cassie Tucker and Ally Golden each week as they dive into real conversations with industry guests, covering everything from marketing strategies to career growth and leadership insights—all served with a mix of inspiration and support to keep you thriving.

Learn more: https://www.marketinghappyhr.com/

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  • 26 episodes
  • weekly
  • Avg 29 min
  • English

Episodes 26

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  • Thursday · 30 min

    How to Monetize Your Corporate Marketing Experience | Allie Hartman of Creator Partnerships Lab

    In this episode, we sit down with Allie Hartman, founder of Creator Partnerships Lab, who spent 16 years building influencer and creator marketing programs for brands like Dr Pepper, Snapple, Core Hydration, BaubleBar, and more before leaving her comfortable corporate role in April 2026 to go out on her own. Allie walks us through the career arc that took her from the Ad Council to Ogilvy to Keurig Dr Pepper, what finally pushed her to make the leap, and how she built Creator Partnerships Lab around a simple but powerful idea — that most brands focus on finding the right creators and completely underinvest in the infrastructure that makes those partnerships actually work. She breaks down the biggest misconceptions brands still have about influencer marketing, why relationship-first thinking will always outperform one-off posts, what fractional consulting actually looks like day to day, and the mindset shift she credits for finally getting clear on what people would pay her for. If you have ever thought about leaving corporate, monetizing your expertise, or building something of your own — this one is packed with honest, practical insight. Key Takeaways: // The infrastructure underneath the content is where most brands fail. Briefs, measurement frameworks, contracting standards, usage rights, approval processes — these are the things that make creator relationships actually work. Most brands skip all of it and wonder why their influencer marketing is not producing results. // Purpose is the intersection of your values and your expertise. Allie credits a Jay Shetty framework for giving her the clarity she needed to build her business. Once she understood that her purpose was to take 16 years of specialized expertise and make it accessible to as many people as possible, everything else clicked into place. // Start with the problem, not the product. Allie built her Creator Partnerships Operating System after listening to a creator friend complain about a brand that had no idea how to work with her. She identified the problem, realized she could uniquely solve it, and built the product from there. // Fractional consulting is the future of work for senior operators. Companies do not always need every senior role full time — their needs are cyclical. Fractional consulting gives brands access to director and VP-level experience at a fraction of the cost, and gives operators the autonomy, flexibility, and purpose alignment that corporate rarely provides. Learn More About Allie and Her Business: https://www.creatorpartnershipslab.com/mhh ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • September 10 · 21 min

    Why IRL Is Winning: How Lucky Strike Is Building a Brand Around Experience | Julie Zukof, Lucky Strike Entertainment

    In this episode, we sit down with Julie Zukof, VP of Brand Marketing at Lucky Strike Entertainment — the umbrella brand behind Lucky Strike, AMF, Bolero, and the Professional Bowlers Association — to talk about one of the most interesting brand stories happening in culture right now. Julie brings a background spanning advertising agencies, brand strategy, wellness, and in-house marketing, and she breaks down why bowling is having a genuine cultural moment, how Lucky Strike is building an entertainment ecosystem that goes far beyond the lanes, and what the rise of IRL and screen-free experiences means for every marketer paying attention to where consumer behavior is headed. She also gets into how to balance nostalgia with evolution when marketing a legacy brand, why Gen Alpha is becoming the consumer insight conversation every marketer needs to be having, and what she actually looks for when building a marketing team. If you are thinking about brand experience, community building, or how to keep a legacy brand culturally relevant — this one is packed with transferable lessons. Key Takeaways: // People want to participate in brands, not just buy them. The most powerful brand experiences right now are the ones that create genuine participation — bowling leagues, pop-ups, partnerships, ecosystems. Consumers are no longer satisfied being passive buyers. // Screen-free experiences are up 500%. The same pattern that caused community to decline in the TV era is now playing out with phones — and brands that offer genuine IRL connection are seeing a direct surge as a result. Experiential is not a trend. It is a response to a real cultural shift. // Nostalgia plus experience is the most powerful Venn diagram in marketing right now. Gen Z is the most nostalgic generation ever studied. Brands that sit at the intersection of something familiar and something worth showing up for in person are winning across categories. // Gen Alpha is already making purchasing decisions — and most brands are not ready. Kids are telling their parents where to go for birthday parties, weekend plans, and experiences. Understanding how this generation consumes media and makes decisions is one of the most important consumer research conversations happening right now. Learn More About Lucky Strike: https://www.luckystrikeent.com/ ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

  • September 3 · 20 min

    Making Your Marketing Feel Like an Invitation, Not an Ad | Ashley Johnson of Visit Newport Beach

    In this episode, we sit down with Ashley Johnson, SVP and Chief Marketing Officer of Visit Newport Beach, who has spent twenty years building some of California's most beloved destination brands, including sixteen years at Visit Laguna Beach, where she became President and CEO at just thirty three years old and won an Emmy for a children's educational campaign that used storytelling to change visitor behavior. Ashley brings a perspective that translates far beyond the tourism industry: she breaks down what it actually means to sell a feeling rather than a product, why the best marketing feels like an invitation rather than an advertisement, how her in-house team of seven executed over twenty two campaigns in a single fiscal year, and what she has learned about imposter syndrome, leadership, and hiring in two decades of leading teams. Key Takeaways: // Sell the feeling, not the feature. Nobody books a vacation because of a beach photo. They book because they can picture themselves there. The strongest marketing makes the consumer the main character of the story, not the product. // Great marketing feels like an invitation. Give people enough information to feel comfortable, enough inspiration to get excited, and then get out of the way and let them have their own experience. Overly prescriptive marketing removes the magic. // Market with your community, not around them. The biggest mistake a brand can make is building a strategy that ignores or inconveniences the people closest to it. When locals see your marketing and think "yes, that is exactly us," you have done it right. // Storytelling can change behavior. Ashley's Emmy came from a seven-minute educational video for school groups that made kids want to protect tide pools before they ever visited. Great storytelling does not just inspire — it influences what people actually do. Connect with Visit Newport Beach: @visitnewportbeach Connect with Ashley Johnson: @missashleytaylor ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • August 27 · 24 min

    What Every Marketer Can Learn from the Restaurant Industry | Brianna Keefe of Toastique

    In this episode, we sit down with Brianna Keefe, founder and CEO of Toastique — a fresh, made-in-house cafe concept that started as a single 1,000 square foot store in Washington D.C. in 2018 and has grown to over 65 locations across 25 states, entirely through franchising and word of mouth. Brianna opened her first store at 24 with no formal marketing plan, no app, and no third party delivery — just a highly shareable product, a commitment to quality, and an instinct for community. She opens up about how grassroots marketing and in-person community building became the foundation of Toastique’s entire growth strategy, what the pandemic taught her about the strength of the brand she had built, how she has had to evolve as a leader as the business scaled, and the customer service principles she swears by that any business in any industry can apply. Key Takeaways: // Word of mouth is still the most powerful marketing channel you have. Toastique spent nothing on marketing for its first year and a half. The product was shareable, the experience was memorable, and customers did the rest. Brianna's belief: if you focus on quality and experience from day one, that becomes embedded in the culture of the brand. // Grassroots marketing compounds over time. Before apps, third party delivery, or a formal strategy, Toastique built its presence by showing up in the community — catering office breakfasts, doing pop ups in residential buildings, and connecting with neighboring small businesses. That foundation still drives some of their strongest growth today. // Product presentation is a marketing decision. Toastique was built from the beginning around food that looks as good as it tastes because people eat with their eyes first. The visual shareability of the product meant customers were doing organic social marketing without being asked. // Be knowledgeable about what you sell, at every level of the team. Toastique requires every team member to pass an 80-question product knowledge quiz before working the register. If someone cannot answer a customer's question confidently, the experience breaks down — no matter how warm the greeting was. // Personalization at scale is still possible. Remembering names, orders, and personal details — and following up on them — is what turns a transaction into a relationship. In hospitality and in marketing, that memorability factor is what keeps people coming back. Connect with Brianna: LinkedIn ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • August 20 · 28 min

    How to Turn Your Brand's Most Loyal Fans Into Your Best Marketing Channel (Lessons from Disney’s D23)

    In this episode, Cassie and Ally are fresh off attending D23, Disney's biennial fan expo in Anaheim and one of the largest brand-driven community events in the world, and they're breaking down everything they observed through a marketing lens. From Crocs building a racetrack-themed booth to Marvel turning a line into a fully immersive story experience, to Disney transforming what could have been a standard press announcement into a 15,000-person live spectacle hosted by Neil Patrick Harris, this episode is packed with concrete, transferable lessons on experiential marketing, merchandise strategy, fan engagement, and community building at scale. Key Takeaways: // Exclusivity and urgency are your most powerful tools at a live event. The activations that drove the longest lines at D23 weren't just pretty, they offered something you could only get there, only that weekend. Limited drops, early access, collectible items, and mystery products created genuine excitement and organic content without a single paid push. // Turn your announcements into experiences, not press releases. Disney could have dropped its park and film news on social media. Instead they put 15,000 fans in a room with live performances, a talk show format, and the actual people behind the projects. The fans became the news cycle. // Merch is a marketing signal, not just a revenue line. The resurgence of vintage Disney t-shirts under Bobby Kim isn't just a product strategy, it's a cultural statement about where the brand is going. Limited drops, nostalgia, accessibility, and wearability all work together to turn a t-shirt into a conversation starter. // Peeling back the curtain builds deeper brand loyalty. Disney's Imagineering booth let fans meet the people behind the parks, ask questions, and see physical models of projects still in development. Access to the process is one of the most underused tools in brand marketing. // Community is the most durable marketing engine you can build. D23 exists because of Disney's fan community, and that community does an enormous amount of Disney's marketing for free. Cassie and Ally are a perfect example — two marketers who attended, created content, and will talk about this event for weeks. Building a community that shows up for you, on and offline, is a long game worth investing in. // Maintaining the status quo is the riskiest thing you can do. Bob Iger's philosophy, that staying still is more dangerous than taking risks, is the through line of everything Disney presented at this event. New stories, new formats, new access, new product. The brands that keep pushing are the ones that keep their audiences leaning in. ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • August 6 · 40 min

    How to Separate Your Personal Worth from Your Professional Title | Ally Golden of MHH

    In this episode, Cassie turns the mic on co-host Ally Golden for a candid, long-overdue conversation about her career journey — from a PR degree she couldn't quite use, to a wealth management firm where she cut her marketing teeth, to brand management roles that clarified exactly where her passion lived, to a layoff that forced her to rethink everything she thought she knew about her own worth. Ally opens up about the ego hit of being impacted by a reduction in force at Title, what it took to separate her personal identity from her professional title, and the unexpected projects — freelance writing, mentorship, community work — that helped her rebuild her confidence and sense of self in the aftermath. She also shares the one behavior she's spent years unlearning, why being a big fish in a small pond early in your career is one of the most underrated moves you can make, and the piece of advice she'd give to younger Ally if she could go back. Equal parts career reflection and honest conversation about what it really takes to grow — this one is for anyone who has ever felt like their career was supposed to look different by now. Key Takeaways: // Being a big fish in a small pond early in your career is a gift, not a consolation prize. Ally's first role at a 15-person wealth management firm gave her more runway, ownership, and variety than most entry-level roles ever do. Wearing every hat — even the ones you didn't ask for — is what creates a well-rounded marketer. // Clarity about what you actually want doesn't come from thinking. It comes from doing. Ally didn't know she wanted to be in brand management until she was knee-deep in tone of voice work and color analysis at a finance firm. You have to try things to know which things are yours. // When you lose control of your career, build something you can control. After her layoff, Ally cold-pitched a local magazine, started freelance writing, and leaned into mentorship — not for financial reasons, but to feed the parts of herself that a full-time job had been crowding out. Those extensions made her a more well-rounded professional and person. // Unlearn the idea that your voice has to earn its place in the room. The biggest unlock of Ally's career has been realizing she was shrinking to fit a box — holding back questions, ideas, and asks because she didn't feel she fully qualified. Raising your hand before you feel completely ready is the move. // It's okay for your dreams to change. Ally spent years chasing a goal that didn't work out on the timeline she expected — and grieving that was part of the process. But flexibility and nimbleness are what allowed her to see the opportunity that was right in front of her all along. ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • July 30 · 25 min

    Why Word of Mouth Still Beats Every Paid Channel | Lauren Schulte Wang of The Flex Co.

    In this episode, we sit down with Lauren Schulte Wang, founder and CEO of The Flex Co., the brand behind the menstrual disc that has sold over 185 million units, holds 88% market share in its category, and is now carried in over 30,000 retail locations including Target, Walmart, and CVS. Lauren built Flex from scratch in 2016, creating an entirely new product category with zero search volume and a consumer behavior change challenge that she describes as one of the hardest jobs a marketer can have. She opens up about how obsessive customer listening shaped their entire go-to-market strategy, what it took to fight platform by platform to earn the right to advertise a period product on social media, why word of mouth is still their strongest acquisition channel after nearly ten years, and how reaching profitability in year seven gave Flex the agency to put customers above all else. Key Takeaways: // Changing human behavior is the hardest job in marketing. Flex isn't asking someone to switch brands, they're asking them to rethink something deeply personal. That challenge shaped every part of how they educate, nurture, and retain customers. // Retail shelf space is a billboard. Their target customer is in that aisle every single month. Lauren's strategy: build awareness through influencers and streaming TV, then let the shelf close the deal. // Word of mouth is still their number one acquisition channel, after ten years. Building a product people feel compelled to tell their friends about is not a soft metric. It is a growth strategy. // Profitability is about agency. Reaching profitability in year seven gave Flex the ability to make decisions that put customers first without being beholden to investor timelines or the next raise. // 88% market share and 3% awareness is the opportunity, not the problem. Most brands would panic at low awareness. Lauren sees it as the greatest runway ahead. Connect with Lauren: LinkedIn Learn More: Website ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • July 23 · 28 min

    REWIND: How National Geographic Stays Culturally Relevant with 400M+ Followers | Elizabeth Thompson of National Geographic

    In this throwback episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social ecosystems in the world — over 400 million followers across platforms. Elizabeth shares the career journey that took her from Army brat and freelancer to running social for one of the most iconic storytelling brands, including how she grew Nat Geo's Instagram from 250M to 270M followers and TikTok from 2.5M to 9M. We unpack how a 137-year-old brand stays culturally relevant today, how her team uses UGC, reactive content, and new platform features to reach global audiences, and what creators and marketers can learn from building social strategy at scale. This one is packed with timeless frameworks — worth a relisten or a first listen if you missed it. Key Takeaways: // How to grow a legacy brand on social: The relevance, resonance, and risk framework Nat Geo uses to decide which cultural moments are worth jumping on — and which to sit out. // The power of UGC at scale: Why Nat Geo Your Shot was reimagined as a creative community, not just a content bucket — and how it drives belonging, not just reach. // Building strategy for massive audiences: How Elizabeth approaches content for 400M+ followers across seven platforms, and why an always-on strategy and engagement plays both have to coexist. // Career lessons for social pros: How internships spanning PR, journalism, and email marketing — plus a freelance business and a master's degree in Germany — shaped her path to Nat Geo. // Team building and cross-functional alignment: What transparency, flexibility, and proactive communication actually look like inside a large, matrixed organization. // The timeless principles that will outlast every algorithm shift: Authenticity, community, and adaptability — and why these three things will always matter no matter what the platforms do next. ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • July 2 · 28 min

    Yes Way Rosé's Playbook for Building a Lifestyle Brand | With Co-Founders Erica Small and Nikki Huganir

    In this episode, we sit down with Erica Small and Nikki Huganir, the co-founders of Yes Way Rosé — a wine brand that started as a $200 tote bag and an Instagram account in 2013 and has since grown into one of the top rosé brands in the US, with over 13 million bottles sold and retail placement at Target, Publix, Total Wine, Walmart, and beyond. What makes their story so compelling for marketers: they built an entirely formed lifestyle brand — rooted in humor, female friendship, and culture — before they ever made a single bottle of wine. Erica and Nikki open up about how their fashion, media, and design backgrounds shaped the brand's voice and visual identity from day one, why they chose to grow without outside capital, how they're navigating marketing to both their original millennial audience and a growing Gen Z consumer base, and what led them to finally launch a non-alcoholic rosé in 2026. Key Takeaways: // Build the brand before you build the product. Yes Way Rosé launched as a lifestyle brand and Instagram community in 2013 — five years before the wine hit shelves in 2018. By the time the product launched, the brand DNA was fully formed: the voice, the aesthetic, the community, the point of view. The wine had a home to come into. // Your creative background is a competitive advantage — even in an unexpected industry. Erica's years as a fashion editor shaped how Yes Way Rosé tells stories and spots cultural moments. Nikki's graphic design background meant the brand had a distinct, immediately recognizable visual identity from the very first tote bag. Neither had a wine background — and that turned out to be the point. // Community built before a product is the most durable kind. The Yes Way Rosé audience was already engaged, loyal, and bought in before there was ever anything to buy. That foundation is a big part of why the brand is up 20% in a category that's down 4%. // IRL marketing is back — and rosé is built for it. The "Bottle the Feeling" campaign — New York billboards, boats in Miami — is rooted in the belief that a brand like Yes Way Rosé needs to show up where people are actually living the moments the brand represents. Liquid to lips, in the right places, remains the most important marketing lever they have. // The Gen Z and millennial sweet spot is relatability, not segmentation. Rather than building separate strategies for each audience, Yes Way Rosé looks for the overlap — content that's relatable, culturally relevant, and speaks the language of both groups. TikTok is a current priority, with the understanding that millennials are there too. Connect with the Founders: Nikki + Erica Learn More: Website ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • June 25 · 28 min

    Why 95% of This Brand's Marketing Budget Goes to In-Person Events | Meredith Mills-Merritt of The Original Southside

    In this episode, Ally sits down with Meredith Mills-Merritt, founder and CEO of The Original Southside, a premium ready-to-drink gin cocktail inspired by her mom's summer recipe that has grown into 20+ markets, landed on shelves at Whole Foods and Total Wine, and seen shipments grow more than 370% in its second year. Meredith brings a background in prestige beauty brand management that shaped everything about how she built Southside, from putting a full ingredient list on her cans (a rarity in alcohol) to investing in in-person demo and event marketing over digital spend. She opens up about navigating the alcohol industry's notoriously complex three-tier distribution system, how landing early partnerships with the Stanley Cup–winning Florida Panthers and LSU Athletics accelerated the brand's growth, and what she'd tell any aspiring founder sitting on an idea in their notes app right now. Key Takeaways: // 95% of the marketing budget goes to in-person, IRL events, and it's working. Demos, tastings, and events where consumers are already in a consumption mindset are where Southside wins the most efficiently. Her tip: book the 4–7pm demo slot at Whole Foods, not the 11am one — because alcohol shopping is a mindset, not just a product category. When people try it, they buy it. That's the whole strategy. // Take calculated risks on partnerships early, even when they feel too big. When the Florida Panthers and LSU Athletics came calling, Meredith said yes, not because she had the budget of a legacy brand, but because arenas and live events are exactly the consumption environments that drive trial at scale. Those early partnerships created case studies she now uses to unlock new distributors, retailers, and markets. // The alcohol industry has a transparency problem, and consumers deserve better. Alcohol is one of the only major consumer categories where ingredient labeling isn't legally required. Meredith discovered during her own production process that a proposed additive (sodium benzoate) could produce benzene when combined with vitamin C — a known carcinogen. That discovery delayed her launch by six months and eventually led her to co-found the Clean Alcohol Collective. // If you're already thinking about starting something, that's the sign. Meredith's advice for aspiring founders: if you're already turning the idea over in your mind, you probably won't be at peace until you try it. The messy middle between failure and exit is where the real growth happens — and even if it doesn't work out, you'll come out the other side with something you built for yourself. Connect with Meredith: Instagram Learn More: Website ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • June 18 · 28 min

    How Rare Beauty Built Real Community Loyalty | Elle Rudnick, Manager of Consumer Marketing

    Cassie sits down with Elle Rudnick, Manager of Integrated Marketing at Rare Beauty, to talk about what it really takes to build a community-first brand in a category that's saturated with brands claiming to be exactly that. Elle brings a unique lens shaped by nearly a decade across fashion and beauty — from merchandising to brand marketing — and walks us through how she's translating that experience into Rare Beauty's integrated strategy across social, influencer, PR, and partnerships. She breaks down the no-phone, no-photos community dinner series she launched within months of joining the brand, why she's had to redefine what "perfect" means in a fast-moving industry, and the communication and collaboration skills she considers the highest-leverage investment of her career. If you're trying to build a brand people feel something for — not just buy from — this conversation is full of specific, actionable takeaways. Key Takeaways: // Consumer behavior doesn't change just because the product does. Elle's transition from apparel to beauty taught her that both categories are ultimately about identity — apparel is how people express themselves outwardly, beauty is more intimate, about how people see themselves and want to be seen. That insight sharpened her approach to emotional marketing across the board. // Consumers can tell when you're "just posting to post." The biggest trend Elle is seeing: people want real connection, not surface-level content. Brands that treat community as a checkbox get called out fast — the ones that actually build with their audience earn deeper loyalty. // Redefine what "perfect" means in a fast-moving industry. Early in her career, Elle equated perfect with flawless. Now, she defines it as clear, intentional, and aligned — because waiting for 100% polish means missing the moment entirely. Her approach: get to a strategically sound place, then execute and iterate based on real-time consumer feedback. // The best campaigns make people think "wait, that's literally me." Elle's taste as a marketer is rooted in emotional relatability — honesty, nostalgia, humor, and small human details. Aspiration still matters, but she's far more drawn to aspiration that feels attainable and emotionally grounded than to anything overly polished or manufactured. // "Community first" is becoming a buzzword — and consumers are starting to expect proof, not just claims. Elle is watching closely to see which brands actually back up the label with real action, and is intentional about making sure Rare Beauty's community initiatives are recognizable as distinctly theirs, not just another version of what everyone else is doing. Connect with Elle: LinkedIn ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • May 21 · 23 min

    The Brand Strategy Behind PacSun's Comeback | Brie Olson, CEO of PacSun

    In this episode, we sit down with Brieane (Brie) Olson, CEO of PacSun, for a conversation that is equal parts brand strategy masterclass and career inspiration. Brie has spent nearly two decades at PacSun — moving from design and product to marketing and digital before stepping into the CEO role three years ago — and has led one of retail's most remarkable transformation stories, taking the brand from bankruptcy to a Harvard Business School case study and a cult following with Gen Z. She opens up about the viral TikTok moment that shaped PacSun's entire philosophy around co-creation, why most brands are fundamentally misunderstanding Gen Z and Gen Alpha, and what it actually looks like to give your customers a real seat at the table — not just a focus group. She also digs into her own leadership journey, why she went back to school at 40, and what she'd tell anyone trying to build something meaningful from wherever they're starting. Her new book, Co-Created, is out now. Key Takeaways: // Treat your customers as co-creators, not an audience. The turning point in PacSun's story came when an everyday consumer — not a contracted influencer — filmed a TikTok in her bedroom that sold 11,000 pairs of jeans in under 48 hours. The lesson Brie took from it: when you truly empower customers to love and represent your brand, the results can far outpace anything a paid campaign produces. // Give Gen Z an actual seat at the table — not just a survey. PacSun's Youth Advisory Council brings together 14 young people aged 12 to 26 who function like a board of directors — weighing in on tech initiatives, marketing campaigns, and strategy. Social listening is a starting point, but the brands that win are the ones creating formal structures to involve their community in real decisions. // Experiential retail isn't complicated: the mall is back, and unexpected pop-ups are winning. Gen Z and Gen Alpha want to touch product, hang out with friends, and be surprised. PacSun has seen major success showing up trackside at Formula One in Austin, at Goofball, and in other culturally-relevant spaces. Meeting the customer in moments that matter to them — not just in places convenient to the brand — is the new retail playbook. // You don't need a title to start leading. Brie's advice for early-career listeners: stay deeply curious, build relationships relentlessly, never stay too rigidly in your lane, and do more than what's expected of you. She also makes the point that identifying what's blocking your growth — and taking action on it — matters more than waiting for the right opportunity. She went back to school at 40. It's never too late to fill the gap. Connect with Brie: LinkedIn Get a Copy of the Book: Amazon ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • May 14 · 27 min

    The Press Release Is Dead — Here's What's Actually Working in PR Right Now | Mady Lanni of Manychat

    In this episode, we sit down with Mady Lanni, Senior PR Strategist at Manychat — the social media automation platform powering those viral "comment to get the link" moments you see across Instagram and TikTok every day. Mady's path to PR wasn't linear (criminal justice degree, anyone?), and that outside perspective has shaped a refreshingly sharp, social-first approach to a field that's rapidly changing. She gets real about the slow death of traditional newsrooms and what it means for brands still relying on press releases, why journalists are migrating from X to LinkedIn and how to meet them there, how to move fast on reactive PR without sacrificing brand integrity, and why your most powerful spokespeople might not be your executives — they might be your creators. If you work in PR, marketing, or communications and want to understand where the industry is actually headed, this episode is your roadmap. Key Takeaways: // Social is where the news breaks first — follow it accordingly. Mady starts every morning in her social feed, not her inbox. Trending conversations happen on social before they hit anywhere else, and the PR pros who catch them earliest are the ones who get the reactive coverage. // Newsrooms are shrinking, and modern PR has to evolve with them. Traditional media outlets are downsizing. Journalists are building their own Substacks and newsletters. What "media" means is fundamentally shifting. // LinkedIn is the new Twitter for journalists. Mady sees a clear migration happening: journalists who used to live on X are moving to LinkedIn for connections, relationship-building, and DMs. // Always be able to answer "okay, and so what?" Before pitching any story, Mady asks herself whether the news genuinely matters to anyone outside the marketing team. If the only people excited about it are internal, it's a brand moment, not a PR moment. // Creators are replacing executives as the most credible spokespeople. Journalists and readers are craving authenticity, and polished executive quotes often fall flat. // Press releases are a tool, not a strategy. The future of PR is more creative, more relatable, and more human. Connect with Mady: LinkedIn ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • May 7 · 28 min

    Cassie’s Unfiltered Career Story (Pivots, Big Risks, and Pitching Yourself)

    Five years ago, Marketing Happy Hour was launched from scratch — Canva logo, Google searches, and zero podcasting experience. In this milestone episode, Cassie walks through the full arc of her career: from a self-pitched internship at a Florida restaurant group to a pivotal move to New York City, from leaving a stable agency job to start her own business in 2019, to building MHH into the community it is today. Cassie gets refreshingly honest about the comparison trap of entrepreneurship, why she stopped chasing the "big brand on the resume" and started following what she actually loves, and the one piece of advice she'd give her younger self. Key Takeaways: // Cold pitching with concrete ideas beats cold pitching with just your resume. When Cassie landed her first internship — at a restaurant group with no open listing — she didn't just ask "can I help?" She came with specific ideas and made it easy for the hiring manager to say yes. The lesson: don't make the person on the other end do the work of figuring out how you fit. // The biggest career accelerator is often the move you're scared to make. For Cassie, that was packing up and moving from Tampa to New York City. It pulled her out of a hospitality bubble and into big brand, agency-level experience that changed everything. You don't have to move across the country — but being open to expanding the type of roles and environments you're in is what unlocks the next level. // Build a career on what you keep saying yes to. Cassie still doesn't have a singular "dream job" figured out — and she's at peace with that. What she does know is the types of projects that light her up: podcasting, production, storytelling, events. Following that thread, rather than a fixed five-year plan, has shaped her career more than any roadmap would have. // The comparison trap is real — but it can be reframed. Everyone's timing is different. Everyone's journey has challenges you can't see from the outside. Instead of comparing, Cassie recommends using other people's careers as a research tool: study how they got there, reach out, ask questions, and let it inform your own path rather than measure against it. // Give yourself grace. The advice Cassie would give younger Cassie — and the one she still needs to hear. You won't be perfect every day. Not everything has to make sense right now. Be patient with the journey, surround yourself with the right people, and trust that the pieces are connecting — even when you can't see how yet. Connect with Cassie: LinkedIn ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • April 30 · 32 min

    Stop Designing for Yourself: DIBS Beauty Co-Founder on Customer Clarity and Retail Marketing | Jeff Lee

    In this episode, we sit down with Jeff Lee, CEO and co-founder of DIBS Beauty, one of the fastest-growing color cosmetics brands in the country, now carried in over 1,300 Ulta Beauty doors with a product waitlist culture that generated 17K+ sign-ups before their mascara even launched. Jeff's path to beauty CEO is anything but conventional: Yale Law, Wall Street, Stanford MBA, Alex Rodriguez, and a co-founding partnership built entirely over Zoom. He breaks down what DIBS got right in the first six to twelve months, why your product doesn't have to be the most innovative — just the most useful, and how being the "first beauty founder to visit an Ulta in all 50 states" taught him more about selling than anything else. He also gets real about career pivots, the myth of the founder story, burnout as a natural cycle, and why the in-store conversation still produces 10x the order value of anything you can do online. Key Takeaways: // Don't design for yourself. One of the most common founder mistakes is assuming you are the customer. Jeff isn't the end user of most of DIBS's products — and leaning into his co-founder Courtney's existing audience was the honest advantage they doubled down on from day one. // Your advantage tells you your customer, not the other way around. Start with where you have a real edge, then build toward it. Sublimate the ego. The brand that's built for a broader audience will always outperform the brand built for the founder's taste. // In-store still wins at 10x. For all the magic of influencers, social commerce, and a full digital stack — DIBS's highest order values come the moment a real conversation happens in-store. The customer arrives pre-sold from online; the store is where she converts at scale. // Your brand needs to be in the conversation before she walks in. A beautiful end cap alone won't do it. Customers now come in with a predisposition — either for or against you. Your digital presence, influencer strategy, and brand awareness work determines what happens before the store visit even begins. // Burnout is a cycle, not a finish line. Jeff reframes the burnout conversation entirely — it's not something to avoid, it's something to move through. The question isn't how to never burn out; it's whether you reignite on the other side. // Going backwards to go forwards is a real strategy. Jeff took a 90% pay cut to pivot into beauty. But he's equally clear-eyed: that choice was made possible by financial stability built first. Solve for what actually matters in your life before romanticizing the leap. Learn More About DIBS: Instagram ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • April 23 · 28 min

    Building Marketing Strategies Grounded in Tangible Results (+ Modernizing Legacy) | Blair Lancer of Lancer Skincare

    How do you breathe new life into a legacy brand without losing the clinical authority that made it famous? In this episode, Blair Lancer, CMO of Lancer Skincare, pulls back the curtain on her journey from a fashion-focused career at Saks Fifth Avenue to leading the strategic evolution of her family’s dermatology-backed empire. Blair discusses the nuances of the "multigenerational" approach—balancing her father’s scientific expertise with her own relatable, digitally native voice to reach a younger luxury consumer. We explore the "Practice to Product" philosophy, why she chooses to ignore fleeting industry trends in favor of long-term efficacy, and how the brand is preparing for the future of skincare through AI-driven personalization. Whether you are building a brand from scratch or managing a heritage business, this conversation offers a masterclass in staying authentic while evolving for the modern market. Key Takeaways: // The "Practice to Product" Standard: True clinical credibility comes from products that mimic real in-office dermatological procedures, such as "The Polish" mimicking professional microdermabrasion. // Evolving the Visual Language: To avoid being viewed as "your mother's brand," a legacy business must revamp its digital presence and packaging to feel approachable and lighter while maintaining its core DNA. // Mindset Over Trends: Chasing buzzwords and "white-labeling" products leads to diluted brand authority; instead, wait for ingredient technology to improve so that products drive repeat purchases through results, not hype. // The Power of Two Voices: Modernizing a founder-led brand doesn't mean replacing the founder; it means pairing their technical expertise with a relatable, younger voice to broaden the brand's appeal. // The Career "Dot" Theory: Success often comes from saying "yes" to adjacent roles—like Blair moving from PR to Product Development—which allows you to understand the brand from inception to consumer feedback. // Hiring for "Zest": In an automated world, hiring should prioritize a candidate’s passion, ambition, and life experiences over a perfect resume alone. Connect with Blair: LinkedIn Learn More About Lancer Skincare: Instagram ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • April 16 · 29 min

    The 2026 Creator Playbook: UGC Strategy, Relationships & What's Actually Working Right Now | Elijah Khasabo of Vidovo

    In this episode, we sit down with Elijah Khasabo, co-founder of Vidovo — a UGC and influencer platform connecting brands with creators — who started his entrepreneurial journey at 17, built a Discord community of 30,000 organically, and is now weeks away from graduating college while running a bootstrapped platform with 300+ brand clients and 25,000+ creators. Elijah breaks down why the creator economy has become a volume game, why creative briefs make or break campaign performance, and what brands consistently get wrong when managing creator relationships. He also shares his honest take on AI-generated content (spoiler: consumers are already calling it out), what inspires his strategy approach, and the two pieces of advice he'd give any entrepreneur just getting started. Key Takeaways: // The creator economy is now a volume game. Consumer touchpoints have grown from 8–12 to an estimated 21–24+. Brands that are winning understand that performance marketing requires testing multiple hooks, angles, and creators across platforms — not just finding one or two winning ads. // The brief is the most important variable. A strong brief with creative freedom will outperform a rigid script every time. Give creators guidelines (do's and don'ts), not a teleprompter — and let them deliver in their own voice. // Creators are businesses now. The best creators understand performance, rate cards, and why ads work. Elijah hired his top-performing creator as his head of strategy — proof that lived creator experience translates directly into better briefs. // Don't make it transactional. Brands that lead with communication — getting to know creators before the collab happens — consistently build longer-term partnerships and better-performing content. Pay fairly (Elijah recommends $200–$500 for quality UGC), and don't skip the relationship-building step. // AI content gets views, but real creators convert. Brands that tested AI content are coming back to real creators because consumers notice and call it out. Use AI for strategy and briefing — not for the content itself. Connect with Elijah: LinkedIn ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • April 9 · 35 min

    Using Claude + AI Tools for Content Creation and Organization | Kahlea Wade, April 2026

    What happens when a non-tech founder decides to stop "pushing" prompts and starts "pulling" solutions from AI? Kahlea Wade, founder of Alora Society, returns for her record-breaking third appearance to share how she is reinventing her luxury talent agency through the power of Claude and AI agents. Kahlea walks us through her "aha moment"—building a fully functional internal onboarding app from 500 pages of documentation in just a weekend—and explains why she now treats Claude as a strategic teammate. From streamlining soul-crushing admin tasks to navigating the ethical boundaries of generative AI in the creator economy, this episode is an essential guide for any professional ready to move from AI curiosity to AI proficiency. Key Takeaways: // The "Teammate" Mindset: Stop treating AI as a search engine or a tool; treat it as a brainstorming partner, market researcher, and strategist to unlock its true potential. // Pull vs. Push Prompting: Instead of telling AI what to do (push), describe your frustrations and goals and ask the AI to design the solution (pull). // The Claude Ecosystem Explained: Understand the difference between Claude Chat (ideation), Claude Co-work (agent building and connectors), and Claude Code (efficient, terminal-based execution). // "Life-Quake" Automation: Use AI to handle the "mental load" of tasks like email categorization, task prioritization in ClickUp, and daily industry news briefings. // Human Agency & Taste: While AI can take over "workflows," it cannot replace "roles." Humans remain the only ones capable of establishing "taste," sharing lived experiences, and navigating complex emotions. // The Experimentation Mandate: The only way to overcome AI fear is through "summer shred" style consistency—spending time tinkering with platforms like Lovable and Poppy AI to see what is actually possible. // Claude (Chat, Co-work, Code): Her primary "teammate" for writing and agency operations. // Lovable: The "no-code" savior used to build her internal team app. // Poppy AI: A visual "vision board" interface that houses multiple LLMs (Grok, Gemini, Claude) for content analysis. // ClickUp & Make: The connective tissue used to turn AI outputs into automated business tasks. Connect with Kahlea: Instagram ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Kahlea’s Tech Stack Mentioned:Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • April 2 · 29 min

    The Disney Blueprint: How a 100-Year-Old Brand Stays Relevant

    In this episode, Cassie and Ally dive into the high-level strategies shared by Disney’s top creative and marketing leaders during a standout session at SXSW. They break down the "Disney Blueprint for Brand Relevance," exploring how a century-old icon manages to capture the hearts of Gen Z and Gen Alpha without losing its core "Purist" fans. From the "Disney Flywheel" and the hierarchy of Story > Product > Experience to the concept of leading with an "Emotional Destination," this conversation uncovers the tactical shift from transactional sales to 24/7 fan conversations. Whether you're a brand builder or a marketer, you'll learn why legacy is not a strategy and how authentic, nuanced collaborations—like Disney’s partnership with F1 Academy™—can drive record-breaking engagement. Key Takeaways: // Legacy is Not a Strategy: While heritage is powerful, brands cannot rely on it alone; relevance must be earned by focusing on the generations currently shaping culture, like Gen Z and Gen Alpha. // The Hierarchy of Connection: Engagement is driven through a specific sequence: Story (remixing IP to drive emotion), Product (high-heat drops that express story beats), and Experience (journeys that meet consumers where they are). // Mindsets of the Fandom Ecosystem: Brands should categorize consumers into three tiers—The Purist (Sub-Culture), The Explorer (Pop Culture), and The Casual (Mass Culture)—with the goal of embracing trend-shaping purists without alienating explorers. // Leading with "Emotional Destination": Creativity should prioritize how a consumer feels over how a product looks; once the emotional goal is defined, design choices become simple and moments turn into lasting memories. // Collaborations as a Cultural Mirror: Partnerships are most effective when they reflect the nuances of your own brand; authenticity is key to success, as seen in the F1 x Disney collaboration which achieved the highest engagement in F1 history. // Sensory and Interactive Resilience: Utilizing senses like scent, which has a direct link to memory, and allowing consumers to be part of the story through collectibility are critical for driving long-term engagement. Learn more: Article ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  • March 26 · 35 min

    How to Build a Culture-Driven Brand (Rewind) | Katelynn Ludwig of DUDE Wipes

    REWIND EPISODE: What happens when you stop treating marketing as a transaction and start treating it as a 24/7 conversation? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins the show to break down the "Life Quakes" framework—a strategy for showing up exactly when a consumer needs you most (from potty training to the college dorms). Katelynn shares the raw details of their TikTok Shop success, where top creators are driving six-figure monthly revenues, and explains why they don't look for ROI in the traditional sense when it comes to influencers. Whether you’re curious about social listening, building an irreverent brand voice, or how a "Mini Pooper" stunt landed on TMZ, this episode is a masterclass in staying bold, scrappy, and unapologetically authentic. Key Takeaways: // The "Life Quakes" Framework: Identify the 3–4 pivotal transition moments in your consumer's life where your product becomes a necessity, not just a choice. // Community is a One-Man Show: You don't need a massive team to be "always on." DUDE Wipes’ community engagement is driven by a single person who treats every mention as an opportunity for connection. // TikTok Shop is a "Test and Learn" Game: Scaling on TikTok Shop requires constant experimentation with affiliate commissions, live shopping agencies, and creator-led content flywheels. // The "Culture Fit" Influencer Filter: Stop looking at engagement rates. Ask: "Would I hire this person to be my right-hand woman or man?" If they don't fit the brand's soul, they won't drive long-term value. // Social Listening as Product R&D: Your next big product innovation or PR win is likely sitting in your DMs or a random mention on a show like Hard Knocks. Move fast, trust your gut, and don't wait for "perfect" data. Connect with Katelynn: LinkedIn ____ Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collective Say hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ Join the MHH Collective: ⁠Join now⁠ Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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