Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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24 episodes
fortnightly
Avg 31 min
English

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September 24 · 31 min
The Rise of Relaxation Beverages
Zech Francis, CMO of Recess, explains how the functional beverage brand is creating a new consumer occasion around calm, ritual, and moderation.
September 10 · 32 min
How the NFL Is Winning a New Generation of Fans
Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains how the league is building stronger connections with new audiences at home and around the world.
August 27 · 26 min
Archer Roose Wines Is Making Canned Wine Mainstream
Conley Downing, CMO of Archer Roose Wines, explains how the brand is building demand for premium single-serve canned wine through trial, distinctive branding, and consumer insight.
August 13 · 30 min
How Fast-Casual Brands Build Loyalty
Joel Bulger, CMO of WOWorks, discusses brand differentiation, customer personalization, loyalty, AI, and marketing across a portfolio of restaurant concepts.
July 30 · 30 min
Marketing Baby Tech to Modern Parents
Krista Weaver, Vice President and Head of Marketing at Owlet Baby Care, discusses how data, design, and parent feedback can make baby monitoring more reassuring and useful.
July 16 · 29 min
How AG1 Built Trust Through Podcast Marketing
Paulie Dery, Chief Marketing Officer at AG1, on turning trusted podcast voices into lasting brand growth.
July 2 · 29 min
Piedmont Healthcare’s Marketing Strategy for Building Trust
KateKate Metzinger on how authentic storytelling, brand strategy, and AI are transforming healthcare marketing
June 18 · 31 min
How Liquid Death Builds Marketing That Wins the Internet
Greg Fass on Creating Marketing People Actually Want to Share
June 4 · 30 min
Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth
How Mike’s Hot Honey turned a simple idea into a category defining brand.
May 21 · 30 min
Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy
Rosalie Kennedy on building Athletic Brewing into a cultural brand at the center of changing drinking habits.
April 23 · 31 min
Ferrero NA's CMO, Chad Stubbs
Global confectionery marketing leader shares how major campaigns, cultural moments, and brand-building strategies drive growth and engagement.
April 9 · 33 min
Google's Vice President of AI and Marketing Strategy, Joshua Spanier
Google Marketing Executive explains how AI is reshaping customer value, creativity, and marketing strategy.
March 27 · 28 min
JP Morgan Asset & Wealth Management's CMO, Rosa Rita
Global marketing leader discusses how data and AI are reshaping client engagement in asset and wealth management.
March 12 · 28 min
Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Founder of Groov discusses how 3D foot scanning, proprietary data, and distinctive brand design are helping reinvent custom orthotics at scale.
February 26 · 34 min
Manscaped CMO, Marcelo Kertész
CMO of Manscaped discusses how humor, product quality, and cultural insight helped transform men’s grooming from taboo topic to mainstream self-care movement.
February 19 · 35 min
Zillow's VP of Brand and Product Marketing, Beverly Jackson
Vice President of Brand and Product Marketing at Zillow discusses how the company blends technology, data, and brand strategy to empower homebuyers, renters, and real estate agents.
February 12 · 29 min
Canva's Global Head of Consumer and Product Marketing, Kristine Segrist
Senior marketing leader from a global design platform discusses how AI, accessibility, and community-driven tools are transforming creativity for individuals, educators, and enterprises worldwide.
February 5 · 29 min
Ad Age Editor-in-Chief, Jeanine Poggi
Editor-in-Chief of a leading advertising publication breaks down how brands are blending nostalgia with "unhinged" humor to capture a multi-generational audience.
January 29 · 30 min
CMO of Liquid I.V., Stacey Andrade-Wells
Chief Marketing Officer of a fast-growing hydration brand discusses science-backed innovation, experiential marketing, and launching a Super Bowl campaign.
January 22 · 33 min
CEO of GrowthLoop, Chris O'Neill
Marketing technology leader explains how agentic AI and compounding principles are reshaping customer journeys, personalization, and marketing effectiveness.

Showing 1–20 of 24 episodes