Wharton Marketing Matters

Ad Age Editor-in-Chief, Jeanine Poggi

February 5 · 29 min · 42.1 MB
0:00-29:12

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Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creative and the surprising emergence of healthcare and pharmaceutical brands during the year’s biggest televised event.

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