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Wharton Marketing Matters

CMO of Liquid I.V., Stacey Andrade-Wells

January 29 · 30 min · 44.0 MB
0:00-30:34

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Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.

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