Wharton Marketing Matters

Zillow's VP of Brand and Product Marketing, Beverly Jackson

February 19 · 35 min · 50.6 MB
0:00-35:06

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Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.

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