Wharton Marketing Matters

Manscaped CMO, Marcelo Kertész

February 26 · 34 min · 49.0 MB
0:00-34:02

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Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaign to challenge legacy competitors and redefine modern masculinity in the global grooming market.

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