Sporticast

Sportico

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

Listen in podnod RSS feed Show website

578 episodes
Updated Thursday

Episodes578

Newest first

January 1 · 29 min
New Year’s Prediction: World Cup, NFL Media, MLB Labor
Scott and Eben discuss some bold predictions for sports business in 2026, with topics that include the World Cup in North America, the NFL’s media renegotiations, the MLB and WNBA labor battles, the chaos in college sports, and more.
Dec 30, 2025 · 28 min
Do Athletes Get the Flu? Plus College Sports Wackiness
Scott and Eben, both under the weather themselves, talk about the sports business implications of a bad flu season. They also talk about the theater of the absurd in college sports, with seventh-year QBs, NBA draft picks-turned-freshmen, and Pop-Tarts galore.
Dec 26, 2025 · 29 min
Chiefs Find $1.8 Billion In Public Money Under Christmas Tree
Scott and Eben discuss the Kansas City Chiefs’ move across state lines. The NFL team will receive more than $1.8 billion in public funds, a record, to build a $3 billion venue in Kansas. They also talk about the rise of prediction markets and what to expect in 2026.
Dec 23, 2025 · 27 min
This Popular Basketball YouTuber is a Platform Company Too
Eben and Jacob speak with Zach Miller, president of Bucketsquad, the media and e-commerce company behind popular basketball YouTuber Jesser. They talk about Jesser’s popularity, how it’s monetized, and the ancillary businesses that Miller is planning to build on top of it
Dec 18, 2025 · 28 min
Monumental News! Plus, A College Coach Getting a Cut of Donations?
Scott and Eben discuss new investors in Monumental, the parent of the Washington Wizards and Capitals. The backers are QIA and Arctos, buying shares previously held by Laurene Powell Jobs. They also talk about a notable line in Marshall Faulk’s new college football coaching contract, and an NWSL player (not Trinity Rodman) crossing the $1 million barrier.
Dec 16, 2025 · 28 min
Big 12's Private Equity Plans / MJ's House Drama
Scott and Eben talk about the Big 12's private equity plan, which is basically a credit facility for members. They also talk about the odd saga of Michael Jordan's former mansion, Diego Pavia's reverse star turn, and Nebraska women's volleyball.
Dec 11, 2025 · 28 min
Lane Kiffin’s House Mystery / Utah’s Private Equity Pitch
Scott and Eben discuss a mystery involving Lane Kiffin’s house, which may impact his compensation as LSU’s head football coach. They also talk about the University of Utah’s private equity pitch, and delays at a critical Winter Olympics venue in Milan.
Dec 9, 2025 · 32 min
College Football Playoff Silliness / A Surreal World Cup Draw
Scott and Eben speak about the uproar following the College Football Playoff selections. They also talk about the highest-paid female athletes, and the Donald Trump-dominated World Cup draw.
Dec 4, 2025 · 39 min
Messi vs. Müller Creates Dream MLS Cup Title Showdown
Eben and Jacob discuss the MLS Cup title showdown between Lionel Messi’s Inter Miami and Thomas Müller’s Vancouver Whitecaps. They also talk about WNBA labor, ESPN’s sports betting future, and college football playoff implications.
Dec 2, 2025 · 31 min
What Lane Kiffin’s LSU Move Says About College Sports, Leverage
Eben and Jacob discuss Lane Kiffin’s mid-season departure from Ole Miss, which rocked the college football world on Sunday. They break down what it means for Ole Miss and LSU, why players are the real losers, and why coaches’ contracts aren’t getting any smaller.
Nov 27, 2025 · 29 min
Amazon’s Turkey Day Takeover Continues Across Golf, Football, NBA
Scott and Eben discuss Thanksgiving and Black Friday, two days jam packed with sports of all sorts. They talk about Amazon’s growing sports ambitions, the NFL vs. college football, and more.
Nov 25, 2025 · 25 min
Real Madrid Tries to Balance Tradition and Capitalism
Scott and Eben talk about changes underway at Spanish soccer giant Real Madrid, which is trying to keep the fan-controlled structure it has had since 1902, while simultaneously raising hundreds of millions of dollars. They also talk about a Sportico story exploring UMass football’s FBS tenure.
Nov 20, 2025 · 31 min
NFL’s Report Card Woes / WNBA’s Latest Offer
Scott and Eben discuss the NFL players union’s annual report card, which has drawn the ire of the league and its owners. They also talk about latest in the WNBA negotiations, Steve Cohen’s Sphere selloff, and James Franklin’s new college football gig.
Nov 18, 2025 · 33 min
Steph Curry Splits from Under Armour / MLS Changes Abound
Scott and Eben discuss Steph Curry’s surprise split from Under Armour. They also talk about two big changes at MLS, an existential crisis for NWSL, and the latest in the Big Ten’s proposed $2+ billion loan from a California pension fund.
Nov 13, 2025 · 29 min
Unpacking The Next Frontier of Athlete Nutrition
Scott speaks with Gavin Kaysen and Bri Rosas of KZ Provisioning about the company’s original story with the Minnesota Wild, untapped potential in athlete nutrition, and the level of personalization needed to maximize performance from the sports world’s biggest stars.
Nov 11, 2025 · 35 min
500th Episode! Plus, A Viral Marketing Stunt Gone Wrong
Scott and Eben celebrate their 500th Sporticast episode. They discuss president Donald Trump’s visit to the Commanders, a viral market stunt gone wrong, and more sports betting scandals.
Nov 6, 2025 · 31 min
Is Men’s Fencing a Profitable Sport for Colleges?
Scott and Eben tell stories from the latest Invest in Sports event in New York. They also talk about Fairleigh Dickinson University’s decision to add men’s fencing to make more money.
Nov 4, 2025 · 24 min
World Series Hangover, Plus ESPN vs. YouTubeTV
Scott and Eben discuss the end of the World Series, on of the most dramatic in recent memory, and the shift toward baseball’s looming labor battle. They also talk about ESPN vs. YouTubeTV, the latest major carriage fight in sports media.
Oct 30, 2025 · 30 min
The Business of the Blue Jays, The Other World Series Team
Scott and Eben talk about the other side of the World Series—the Toronto Blue Jays—who are part of a much larger Canadian tech/internet/sports conglomerate. They also talk about athlete nutrition, sideline seating, and Jim Dolan’s many salaries.
Oct 28, 2025 · 35 min
How to Talk about the NBA Betting Scandal
Scott and Eben debate all sides of the latest NBA betting scandal, unveiled by the FBI late last week. They also talk about the World Series and the college football coaching carousel.

Sporticast

New Year’s Prediction: World Cup, NFL Media, MLB Labor

Do Athletes Get the Flu? Plus College Sports Wackiness

Chiefs Find $1.8 Billion In Public Money Under Christmas Tree

This Popular Basketball YouTuber is a Platform Company Too

Monumental News! Plus, A College Coach Getting a Cut of Donations?

Big 12's Private Equity Plans / MJ's House Drama

Lane Kiffin’s House Mystery / Utah’s Private Equity Pitch

College Football Playoff Silliness / A Surreal World Cup Draw

Messi vs. Müller Creates Dream MLS Cup Title Showdown

What Lane Kiffin’s LSU Move Says About College Sports, Leverage

Amazon’s Turkey Day Takeover Continues Across Golf, Football, NBA

Real Madrid Tries to Balance Tradition and Capitalism

NFL’s Report Card Woes / WNBA’s Latest Offer

Steph Curry Splits from Under Armour / MLS Changes Abound

Unpacking The Next Frontier of Athlete Nutrition

500th Episode! Plus, A Viral Marketing Stunt Gone Wrong

Is Men’s Fencing a Profitable Sport for Colleges?

World Series Hangover, Plus ESPN vs. YouTubeTV

The Business of the Blue Jays, The Other World Series Team

How to Talk about the NBA Betting Scandal