Sporticast

Sportico

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

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578 episodes
Updated Thursday

Episodes578

Newest first

Aug 14, 2025 · 31 min
NFL Valuations Special, Plus Portland Trail Blazers Sale
Scott and Eben are joined by valuations expert Kurt Badenhausen to discuss Sportico’s latest NFL valuations, which start with the Dallas Cowboys ($12.8 billion) and end with the Cincinnati Bengals ($5.5 billion). They also talk about recent sales involving the Minnesota Twins and Portland Trail Blazers.
Aug 12, 2025 · 29 min
Paramount Makes $7.7B Splash With UFC Deal / ESPN Streaming Latest
Scott and Eben speak about UFC’s new $7.7 billion deal with Paramount, which came a week after the Skydance merger was announced. They also talk about ESPN’s streaming tie-up with FOX, and a Sportico investigation into a former NFL player now being sued for fraud.
Aug 7, 2025 · 29 min
Unpacking An NFL-ESPN Tie-Up Years in the Making
Scott and Eben discuss the NFL’s latest billion-dollar media deal, a deeper relationship with ESPN that involves NFL Network, RedZone, fantasy, real estate, carriage, and more. They also talk about the Big Dumper, and Shedeur Sanders.
Aug 5, 2025 · 29 min
Pro Volleyball Merger, WNBA Relocation Battle
Change is afoot. Hosts Scott Soshnick and Jacob Feldman break down a major bit of volleyball news as two leagues announce they are coming together—and expanding. Then they talk about the state of the WNBA’s Connecticut Sun sale, and whether the team will stay in New England or be shipped away from Boston. They also hit on ESPN’s acquisition of media assets from the NFL and the current state of the flag vs tackle divide in youth football, as well as their takeaway’s from MLB’s Bristol experiment.
Jul 31, 2025 · 34 min
NBA’s Europe Efforts Take Shape / Sun Sale Latest
Scott and Eben discuss the latest in the NBA’s efforts to launch a new pro basketball league in Europe. They also talk about the sale of the Connecticut Sun, a film-inspired putter, and more about Deion Sanders’ business interests.
Jul 29, 2025 · 34 min
Deion Sanders’ Strange Cancer Press Conference / Hulk Hoganomics
Scott and Eben discuss Deion Sanders’ big Colorado announcement. They also talk about medical marketing in sports, the licensing future of Hulk Hogan, and the latest in MLB’s looming labor battle.
Jul 24, 2025 · 27 min
Where Is Gotham? The Jets and the U.S. Government Disagree
Scott and Eben discuss an interesting trademark disagreement between the NFL and the U.S. Government. They also talk about a Little League lawsuit, the NFLPA scandal, and Real Madrid’s real revenue.
Jul 22, 2025 · 32 min
How “Pay Us What You Owe Us” Changes WNBA Labor Talks
Scott and Eben discuss the latest in the WNBA labor talks. They also discuss President Donald Trump’s latest foray into sports, and the meltdown at the NFLPA.
Jul 17, 2025 · 33 min
What is “Revenue” Anyways? Plus, More MLB All-Star Thoughts
Scott and Eben discuss a curious clause in the new contract of Maryland athletic director Jim Smith. They also talk about the MLB All-Star Game’s Swing Off, the WNBA labor latest, and Juan Solo delivering baseball’s quote of the year.
Jul 15, 2025 · 34 min
MLB’s Home Run Derby Has Slam Dunk Contest Problems
Scott and Eben talk about the Home Run Derby, which took place this year without any of the sport’s biggest stars. They compare it to struggles felt by other leagues and their All-Star Weekends. They also talk about latest NFLPA controversy, the Wimbledon finals, the FIFA Club World Cup, and—of course—the Tour de France.
Jul 10, 2025 · 34 min
A Royal Return, Plus the Tour de France is Back
Scott and Eben talk about the details of Gail Miller’s recent $580 million acquisition of the Utah Royals and Real Salt Lake. They also talk about Penn State hockey, the Tour de France, and FIFA’s increasingly cozy relationship with Donald Trump.
Jul 8, 2025 · 33 min
Rockies Fans Keep Showing Up / A Wild Bat Story
Scott and Eben talk about the Colorado Rockies, who are historically bad on the field but continue to draw decent crowds to Coors Field. They also talk about Chandler Bats, the batmaker of the pros; the latest in the WNBA labor talks; and a new gambling tax taking effect in 2026.
Jul 3, 2025 · 31 min
NBA Salaries Explode / Florida Panthers Reload
Scott and Eben discuss NBA salary economics, and a curious legal request from Michael Jordan. They also talk about the two-time NHL defending champion Florida Panthers, who managed to secure hometown discount for some of their most important players.
Jul 1, 2025 · 35 min
Three Winners of The WNBA Sweepstakes
Scott Soshnick and Jacob Feldman discuss the WNBA’s announcement of new franchises coming to Cleveland, Detroit, and Philadelphia following a historically competitive bidding process. They also break down a new slice of the Cleveland Cavaliers going on sale, NHL labor peace, and MLS teams’ Club World Cup haul.
Jun 26, 2025 · 35 min
WNBA Valuations Breakdown
Scott Soshnick and Kurt Badenhausen discuss Sportico’s recently released 2025 WNBA Valuations. The newly created Golden State Valkyries debuted at No. 1, with a $500 million valuation, ten times the price the franchise paid in expansion fees in October 2023. They also discuss how an ongoing expansion process plays into the numbers, and what impact rising team values could have on the WNBA’s next CBA.
Jun 24, 2025 · 32 min
Breaking Down the Team Sale of the Century
Scott Soshnick and Kurt Badenhausen dive deep on Mark Walter’s $10 billion takeover of the Los Angeles Lakers. They start by discussing whether the iconic franchise is worth the record-shattering sale price and what it means for the Los Angeles Dodgers owner to become the only person with control of two of the 10 most valuable sports teams in the world. They also discuss the potential sale of the Tampa Bay Rays.
Jun 19, 2025 · 39 min
Are Sports Fans Nearing a Breaking Point?
This week, Joon Lee’s New York Times Op-ed struck a chord, arguing that “fandom isn’t being nurtured anymore. It’s being mined.” He joined Jacob Feldman to discuss why he thinks recent growth—from new investors to new media deals to new international efforts—could threaten the bonds that made sports a central component of American culture in the first place.
Jun 17, 2025 · 28 min
A Made-for-TV Club World Cup, & Shaq Pays Up
Scott and Jacob discuss the early returns from the first-of-its-kind Club World Cup, including how DAZN intends to make back the $1 billion it spent on streaming rights while airing games for free. The hosts also break down Shaquille O’Neal paying FTX customers $1.8 million in a legal settlement—and whether MLB players would be better spokespeople for weight-loss or weight-gain programs.
Jun 12, 2025 · 36 min
How & Why Certain Teams Excel on Social Media
Host Jacob Feldman is joined by STN Digital CEO David Brickley to discuss ⁠the company's latest report⁠ detailing the top U.S. teams on social media and the content they're using to get ahead, from Saquon Barkley to LeBron James to the Los Angeles Dodgers. Brickley also dished a few tips for people hoping to grow their own social following—or just looking for a more personalized feed of posts on their favorite app.
Jun 10, 2025 · 33 min
College Sports Chaos: What’s Next After House Settlement?
Legal expert Michael McCann joins hosts Jacob Feldman and Scott Soshnick to discuss what last week’s completed House settlement means for the future of college sports. And boy do we have questions. The group discusses how billions of dollars will now flow from schools to athletes, whether the new rules will be enforced, and what it means for universities unable to keep up financially.

Sporticast

NFL Valuations Special, Plus Portland Trail Blazers Sale

Paramount Makes $7.7B Splash With UFC Deal / ESPN Streaming Latest

Unpacking An NFL-ESPN Tie-Up Years in the Making

Pro Volleyball Merger, WNBA Relocation Battle

NBA’s Europe Efforts Take Shape / Sun Sale Latest

Deion Sanders’ Strange Cancer Press Conference / Hulk Hoganomics

Where Is Gotham? The Jets and the U.S. Government Disagree

How “Pay Us What You Owe Us” Changes WNBA Labor Talks

What is “Revenue” Anyways? Plus, More MLB All-Star Thoughts

MLB’s Home Run Derby Has Slam Dunk Contest Problems

A Royal Return, Plus the Tour de France is Back

Rockies Fans Keep Showing Up / A Wild Bat Story

NBA Salaries Explode / Florida Panthers Reload

Three Winners of The WNBA Sweepstakes

WNBA Valuations Breakdown

Breaking Down the Team Sale of the Century

Are Sports Fans Nearing a Breaking Point?

A Made-for-TV Club World Cup, & Shaq Pays Up

How & Why Certain Teams Excel on Social Media

College Sports Chaos: What’s Next After House Settlement?