Sporticast

Sportico

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

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578 episodes
Updated Thursday

Episodes578

Newest first

May 21 · 34 min
American Owners Are Winning Soccer Titles—And Respect
Arsenal clinched its first Premier League championship in 22 years on Tuesday, thanks to investment from Kroenke Sports & Entertainment. Kurt and Jacob dive into the Kroenkes' success on both sides of the Atlantic, as well as the drama that remains at the bottom of the table and the top of the EFL Championship heading into the final week of the season.
May 19 · 32 min
Knicks, Rangers Spinoff Inches Closer to Reality
Scott and Eben discuss MSG's plans to separate the Knicks and Rangers into two separate publicly traded companies. They discuss what that means for both the NBA and NHL teams. They also talk about a major rail work stoppage, and the potential relocation of one of NWSL's most valuable clubs.
May 14 · 33 min
Knicks Playoff Economics / World Cup Ticket Drama
Scott and Eben break down the economics of a deep New York Knicks playoff run. They also talk about the World Cup ticket pricing controversy, and the Red Sox’s most successful theme night.
May 12 · 31 min
Fox, NBC Add More NFL Games for 2026 Season
Kurt and Scott discuss broadcast networks' insatiable appetite for NFL games. They also talk Seattle Seahawks bidders, WNBA season kickoff, PGA Championship beer prices and recap Sportico's Invest West event.
May 7 · 32 min
Duke and Amazon Found a Trap Door in College Sports Media Deals
Eben, Jacob and Lev discuss Duke’s controversial new deal with Amazon. They also talk NBA playoff chaos, the draft lottery, and Bryson DeChambeau’s uncertain future.
May 5 · 26 min
WNBA Valuations / MLS Development League Overhaul
Scott and Eben discuss Sportico’s latest WNBA valuations, led by the Golden State Valkyries at $850 million. They talk about the economics of the league, its unique cap table structure, and the rapid growth it has seen. They also talk about a new KKR investment into MLS’s development league, the ongoing sale of the Vancouver Whitecaps, and LIV Golf’s uncertain future.
April 30 · 33 min
The NCAA is Expanding March Madness. Who Asked For That?
Scott and Eben discuss the motivation behind the move toward 76-team men’s and women’s March Madness tournaments. They also talk about eligibility changes in college sports, an update on NBA Europe, and an NWSL expansion wrinkle.
April 28 · 33 min
Adidas Beats Nike to Sub-2 Marathon / Fencing Goes Viral
Scott and Eben discuss a record marathon performance, with Sabastian Sawe becoming the first person to break the two-hour mark in an official race. They talk Adidas vs. Nike, shoes vs. humans, and some other storylines. They also talk about new technology in fencing, and technology they wish the NHL would adopt.
April 23 · 36 min
Global Soccer: “A Broken System With Staggering Losses”
Scott and Eben speak with Kurt Badenhausen about his latest list of the world’s most valuable soccer teams. They discuss the “broken system” that has zapped profits but continues to drive valuations. They talk about Tottenham’s potential relegation, Chelsea’s woes, the rightsizing of the two Spanish soccer giants, and more.
April 21 · 30 min
The Padres Are a Unicorn MLB Business / Nike Walks Back Ad
Scott and Eben discuss the various unique reasons why the San Diego Padres are worth $3.9 billion. They also talk about the Boston Marathon, a controversial piece of Nike ad copy, the Dianna Russini-Mike Vrabel latest, and more.
April 16 · 27 min
LIV Golf Faces Uncertain Future / Amazon’s NBA Mishap
Scott and Eben discuss a potentially massive shakeup in pro golf, with Saudi Arabian sovereign wealth fund PIF considering pulling its financial backing of LIV Golf. They also talk about a high-profile baseball lawsuit, and a tech mishap from Amazon in overtime of an NBA play-in game.
April 14 · 30 min
A First-Timer’s Thoughts on Attending the Masters
Scott and Eben speak about their trip to the Masters, where Rory McIlroy won his second straight green jacket. They talk about the event’s reputation, its blend of tradition vs. modernity, and what other sports teams/events could learn from its success.
April 9 · 27 min
On Masters Week, Is Your CEO Playing Too Much Golf?
Scott and Eben are joined by Lee Biggerstaff, a finance professor at Miami University in Ohio, to discuss his research about the correlation between a public-traded company’s performance and the amount of golf played by its CEO. They talk about the data, how it was collected, and what it says about golf.
April 7 · 27 min
Angel Reese Blockbuster, Plus UCLA Women Win First NCAA Title
Scott and Eben discuss a major trade in the WNBA involving Angel Reese. They also talk about the PWHL’s post-Olympics growth, an NFL media partner going after the NFL’s antitrust exemption, and UCLA’s women’s basketball national title.
April 2 · 31 min
Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever
Scott and Eben are joined by Kurt Badenhausen to discuss his latest list of the highest paid athletes of all time. They touch on Michael Jordan, Tiger Woods, and the rest of the list. They talk about how athletes make money, how that’s changing, and what to expect from this list in the future. They close by talking about the NBA’s plans for Europe.
March 31 · 35 min
Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double
Scott and Eben discuss the ongoing sales of NFL and NBA franchises in Seattle. They debate whether the NFL would approve billionaire Elon Musk for ownership in the league. They also talk about the sale of the Connecticut Sun, two Indian cricket teams, and the Final Four.
March 26 · 32 min
Just How Big Can Prediction Markets Get?
Prediction markets are everywhere, from MLB’s new deal with Polymarket to ire over trading opportunities tied to ongoing conflict in Iran. Hosts Scott Soshnick and Jacob Feldman are joined by Robinhood VP and GM of futures and prediction markets JB Mackenzie to discuss how the category has grown over the last year, why leagues are getting involved now and how Robinhood sees itself in relation to the likes of Kalshi and Polymarket—as well as DraftKings, Fanatics and FanDuel.
March 24 · 32 min
Where Have All The Upsets Gone? Plus, WNBA Labor Deal
Scott and Eben talk about how modern economics have made the NCAA men’s basketball tournament less fun, with fewer upsets and fewer Cinderella runs. They also talk about the WNBA labor accord, and the start of the MLB season.
March 19 · 30 min
A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.
Scott and Eben speak with Rick Cole Jr., the athletic director at Hofstra, about his team’s berth in the men’s March Madness basketball tournament. Cole talks about the benefits for a school of Hofstra’s size, the financial gap between the Pride and schools like its first round opponent Alabama, and how he views the rapid changes underway in college sports.
March 17 · 28 min
Inside the Cutthroat World of Prep School Recruiting
Scott and Eben speak with Brad D’Arco, the director and lead consultant of D’Arco & Associates, about elite high school sports recruiting. They talk about how it differs from college, what schools want, and how NIL has changed things.

Sporticast

American Owners Are Winning Soccer Titles—And Respect

Knicks, Rangers Spinoff Inches Closer to Reality

Knicks Playoff Economics / World Cup Ticket Drama

Fox, NBC Add More NFL Games for 2026 Season

Duke and Amazon Found a Trap Door in College Sports Media Deals

WNBA Valuations / MLS Development League Overhaul

The NCAA is Expanding March Madness. Who Asked For That?

Adidas Beats Nike to Sub-2 Marathon / Fencing Goes Viral

Global Soccer: “A Broken System With Staggering Losses”

The Padres Are a Unicorn MLB Business / Nike Walks Back Ad

LIV Golf Faces Uncertain Future / Amazon’s NBA Mishap

A First-Timer’s Thoughts on Attending the Masters

On Masters Week, Is Your CEO Playing Too Much Golf?

Angel Reese Blockbuster, Plus UCLA Women Win First NCAA Title

Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever

Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double

Just How Big Can Prediction Markets Get?

Where Have All The Upsets Gone? Plus, WNBA Labor Deal

A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.

Inside the Cutthroat World of Prep School Recruiting