Sporticast

Sportico

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

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578 episodes
Updated Thursday

Episodes578

Newest first

March 12 · 29 min
83 Points Scored by WHO?? Plus, Giants Ownership Shuffle
Scott and Eben talk about Miami Heat center Bam Adebayo’s 83-point outburst in the NBA. They also talk about an ownership shuffle with the New York Giants, PGA Tour changes, and Syracuse basketball’s disappearance from the national conversation.
March 10 · 27 min
Tua Sets Dead Money Record / Live Nation Settles Antitrust Suit
Scott and Eben talk about the very expensive unwinding of Tua Tagovailoa’s contract with the Miami Dolphins. They also talk about Donald Trump’s college sports reform efforts, a big antitrust settlement with Live Nation, and more.
March 5 · 33 min
WNBA Players Shift Tone on CBA, Dolphins Raise at $12.5B
Scott and Eben talk about a notable shift in how WNBA players are discussing their labor battle. They also talk about an Atlanta Hawks strip club promo, and some recent sports team M&A.
March 3 · 26 min
Inside a Duke Blue Devils Athletics Threat Assessment
Scott and Eben discuss a recent story about a Duke athletics risk assessment, which examined teams on campus most likely to unionize. They also talk more about Jack Hughes’ post-Olympics run, and a new group formed by President Donald Trump to explore college sports reform.
February 26 · 32 min
Team USA’s Double Hockey Gold Boosts NHL, Governing Body
Scott and Eben complete their final Olympics recap by talking about Team USA’s two hockey gold medals. They talk about the live coverage, the aftermath, and the business of USA Hockey, a governing body whose economics differ from many of its peers.
February 24 · 38 min
ESPN’s ‘Unlimited’ Learnings, Six Months In
John Lasker, the head of ESPN’s direct-to-consumer initiatives, joined Eben and Jacob to discuss the first six months since the launch of ESPN Unlimited, which allows fans to subscribe to all the network’s programming directly. In the ensuing months, ESPN has closed a takeover of NFL Media assets, integrated MLB’s direct-to-consumer offering, MLB.TV and signed an exclusive WWE deal, while also courting a series of questions about what the current strategy means for fans' ability to continue acce
February 19 · 33 min
Olympics Media Thoughts, Tony Clark’s MLBPA Meltdown
Scott and Eben break down the biggest business stories from the 2026 Winter Games in Italy. They also talk about Tony Clark’s inauspicious departure from the MLBPA, a table tennis business strategy and Casey Wasserman’s decision to sell his representation agency.
February 17 · 38 min
MLS Valuations: Growth at the Top, Stagnancy at the Bottom
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations expert, about his latest MLS numbers. They break down a critical moment for the league with the World Cup, schedule flip and new leadership all on the horizon.
February 12 · 26 min
NASCAR on Ice? President Steve O’Donnell Talks Racing Future
Scott and Eben speak with NASCAR president Steve O’Donnell about the league’s tumultuous last few years, its return to normalcy, and what might be on the longer-term horizon.
February 10 · 32 min
Super Bowl Recap: Seahawks Sale, NFL Media Talks
Scott and Eben break down the business stories coming out of the Super Bowl, including the looming sale of the champion Seattle Seahawks, the renegotiation of the NFL’s media deals, and Bad Bunny’s halftime show.
February 5 · 30 min
Live at the Super Bowl, With a Former NFL MVP
Scott and Eben chat live from Radio Row at the Super Bowl in San Francisco. The episode includes clips of interviews with former Seahawks running back Shaun Alexander and USA Football CEO Scott Hallenbeck.
February 3 · 28 min
Hosting the Super Bowl w/ 49ers CEO Al Guido
Scott and Eben speak with San Francisco 49ers CEO Al Guido about hosting this year’s Super Bowl, the growth of the NFL’s business, and how the Super Bowl compares to the upcoming World Cup.
January 29 · 32 min
“Animals in the Zoo:” Tennis Players Ask for Privacy
Scott and Eben discuss Bill Belichick’s Hall of Fame snub. They also talk about tennis player privacy, Whoop vs. the Australian Open, and the future of the Washington Post’s sports coverage.
January 27 · 38 min
Davos Recap w/ Alex Rodriguez, Todd Boehly and Mark Locke
Scott and Eben recap their two days in Davos, Switzerland alongside the World Economic Forum. The episode features snippets of interviews with Dodgers owner Todd Boehly, Timberwolves owner Alex Rodriguez, Genius Sports CEO Mark Locke and Africa 10 (A10) founder Kojo Annan.
January 22 · 30 min
Why Duke Is Suing Its Own QB
Transfer madness continues, as Duke University has sued to effectively prevent QB Darian Mensah from switching schools. Meanwhile, the college basketball world is up in arms over Charles Bediako’s return to Alabama three years after he signed a contract with the San Antonio Spurs. Sportico legal analyst Mike McCann returns to break it all down.
January 20 · 28 min
The Winter Olympics Are Almost Here
Scott and Eben are joined by colleague Sara Germano to discuss the upcoming Winter Olympics in Italy. They talk through the biggest storylines of the Games, including a better time change with North America, the return of NHL players, Lindsey Vonn’s comeback, figure skating dominance, and more.
January 15 · 35 min
The 100 Highest-Paid Athletes In The World
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest list of the world’s highest-paid athletes. It’s led by Cristiano Ronaldo, followed by Canelo Alvarez, Lionel Messi and Juan Soto.
January 13 · 36 min
CFP Money Madness / MLB Arbitration Craziness
Scott and Eben talk about the money in Miami’s showdown with Indiana in the CFP title game next week. They also talk about the NFL playoffs and the latest in MLB arbitration, with the sport’s best pitcher on the verge of setting multiple records.
January 8 · 32 min
How a Sponsor Helped Land MLB’s First Big Signing of 2026
Scott and Eben discuss the Japanese company that helped the Houston Astros sign Tatsuya Imai. They also talk about the Las Vegas Athletics, the Winter Olympics, and KKR’s push to buy Arctos Partners.
January 6 · 31 min
Football and Politics: Inside the 100 Most-Watched Broadcasts of 2025
Scott and Eben discuss the most-watched TV broadcasts of 2025, a list predictably dominated by football. They also talk about the NFL playoffs and Indiana coach Curt Cignetti.

Sporticast

83 Points Scored by WHO?? Plus, Giants Ownership Shuffle

Tua Sets Dead Money Record / Live Nation Settles Antitrust Suit

WNBA Players Shift Tone on CBA, Dolphins Raise at $12.5B

Inside a Duke Blue Devils Athletics Threat Assessment

Team USA’s Double Hockey Gold Boosts NHL, Governing Body

ESPN’s ‘Unlimited’ Learnings, Six Months In

Olympics Media Thoughts, Tony Clark’s MLBPA Meltdown

MLS Valuations: Growth at the Top, Stagnancy at the Bottom

NASCAR on Ice? President Steve O’Donnell Talks Racing Future

Super Bowl Recap: Seahawks Sale, NFL Media Talks

Live at the Super Bowl, With a Former NFL MVP

Hosting the Super Bowl w/ 49ers CEO Al Guido

“Animals in the Zoo:” Tennis Players Ask for Privacy

Davos Recap w/ Alex Rodriguez, Todd Boehly and Mark Locke

Why Duke Is Suing Its Own QB

The Winter Olympics Are Almost Here

The 100 Highest-Paid Athletes In The World

CFP Money Madness / MLB Arbitration Craziness

How a Sponsor Helped Land MLB’s First Big Signing of 2026

Football and Politics: Inside the 100 Most-Watched Broadcasts of 2025