Sporticast

Sportico

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com

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20 episodes
Updated Thursday

Episodes20

Newest first

FIFA Seeks Investors: Breaking Down a Soccer M&A Bombshell
Scott and Eben break down the early reporting on FIFA's plan to sell a $4.2 billion stake in its commercial ventures. They also talk about college sports patch deals.
Thursday · 31 min
LeBron James Choses Philadelphia / The Packers Lost Money?!
Scott and Eben discuss LeBron James signing with the Philadelphia 76ers. They also talk about the latest financials from the Green Bay Packers, new investors in the Athletics, the sale of The Team, and more.
Tuesday · 28 min
ESPN Layoffs / Sports Ownership Empires Grow
Scott and Eben break down this week's layoffs at ESPN. They also talk about the Walton and Mittal sports ownership empires, the World Cup finals ratings, and NFL economics.
July 23 · 35 min
MLS Commissioner Finalists / World Cup Recap
Scott and Eben discuss the two finalists to be the next MLS commissioner. They also talk about the end of the World Cup and Fanatics Fest in New York City.
July 21 · 37 min
40 Years of Goooooooals With World Cup Announcer Andrés Cantor
Scott and Eben speak with Telemundo soccer broadcaster Andrés Cantor about the World Cup, the U.S. team's exit, his love for Argentina, the prospect of a 64-team tournament, and more.
July 16 · 35 min
Breaking Down the $9.6 Billion Seattle Seahawks Sale
Scott and Eben discuss the Khosla family—led by tech billionaire Vinod Khosla and his wife, Neeru Khosla—agreeing to buy the Seattle Seahawks for an NFL record $9.61 billion. They talk about the Khosla family's background, the deal price and the yet-to-be-announced financing.
July 14 · 24 min
U.S. Soccer Requiem / LIV Golf Layoffs
Scott and Eben speak about the U.S. team's elimination from the 2026 World Cup following a blowout loss to Belgium. They also talk about looming layoffs coming to LIV Golf as the circuit seeks new funding.
July 9 · 29 min
U.S. Red Card At Center of World Cup Controversy
Scott and Eben discuss the red card controversy involving U.S. striker Folarin Balogun in the lead-up to the team's game against Belgium. They also discuss Nike vs. Adidas, an MLSE stake sale and Versant making a sizable golf investment.
July 7 · 30 min
Tennis Players Cash in With 4 Earning $40M+ in Last 12 Months
Kurt and Scott discuss the highest-paid tennis players, including Serena Williams at $40 million over the past 12 months. They also talk NBA Europe bids, Nike earnings and NBA accounting for the 2025-26 season.
July 2 · 29 min
NBA Europe Takes Shape / World Cup Elimination Games Start
Scott and Eben discuss the latest with NBA Europe, including the finances of the basketball league hoping to launch in October 2027. They also talk about the World Cup, Scott's visit to the Vatican, and Serena Williams' return to Wimbledon.
June 30 · 30 min
NHL Eyes Texas Expansion / Brendan Sorsby In No Man's Land
Eben and Jacob discuss the NHL's chosen location (Texas) and owner (Dan Friedkin) for its 33rd team. They also talk about Brendan Sorsby, the World Cup, the NBA Draft, and PGA Tour changes.
June 25 · 35 min
Who’s Winning EA/FIFA Split, Plus How Backyard Sports Came Back
Jacob Feldman and Justin Birnbaum discuss the latest sports video game news, including Netflix’s partnership with FIFA and the first new Backyard Sports title in years. Is there a lane for simple, nostalgic games in a world of high-quality simulations?
June 23 · 36 min
Fans Are the Story of the World Cup So Far
Eben and Justin Birnbaum discuss latest from the World Cup. Fans have been the most enduring story of the games so far. They also talk about tickets, visas, transportation, and early success from the sport’s biggest names.
June 18 · 37 min
Knicks Win, Canes Win, U.S. Men’s Soccer Team Wins
Scott and Eben discuss a historic sports weekend in New York City, where a Knicks championship took over the streets. They also talk about the Carolina Hurricanes winning the Stanley Cup, and the U.S. World Cup team’s hot start against Paraguay.
June 16 · 34 min
Seattle NBA, NFL Sales Take Shape / World Cup Kicks Off
Scott and Eben talk about big news with a group that’s looking to expand its Seattle sports portfolio. They also talk about the latest with the World Cup, NBA Finals, and a potential watershed moment in college sports.
June 11 · 26 min
The World Cup Is Here / The Knicks Keep Winning
Scott and Eben talk about two major sporting events underway in the U.S.—the 2026 FIFA men’s World Cup and the NBA Finals. They talk about various business storylines, including World Cup host agreements, soaring ticket prices, and the American-ization of soccer.
June 9 · 31 min
The Thinking Behind Steph Curry’s New Chinese Sneaker Deal
Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics trademark battle.
June 4 · 28 min
Serena is Back / NBA, NHL Finals Are Here
Scott and Eben discuss Serena Wiliams’ much anticipated (and curiously motivated) return to pro tennis. They also talk about the NBA Finals and Stanley Cup Final, which begin this week.
June 2 · 26 min
Knicks’ New York Takeover/ NCAA Economic Reversion
Scott and Eben discuss the New York Knicks’ return to the NBA Finals. They also talk about what a Princeton lacrosse national title says about NCAA economics and a new volleyball team in LA with a notable owner.
May 28 · 34 min
French Open Fashion Feud / Fernando Tatis Jr.’s $34M Regret
Scott and Eben discuss the increased blending—and increased tension—between the major fashion labels and tennis’ biggest tournaments. They also discuss Fernando Tatis Jr.’s lawsuit against a company that is owed 10% of his MLB earnings forever, the NFL’s ongoing media negotiations, and more.
May 26 · 32 min

Sporticast

FIFA Seeks Investors: Breaking Down a Soccer M&A Bombshell

LeBron James Choses Philadelphia / The Packers Lost Money?!

ESPN Layoffs / Sports Ownership Empires Grow

MLS Commissioner Finalists / World Cup Recap

40 Years of Goooooooals With World Cup Announcer Andrés Cantor

Breaking Down the $9.6 Billion Seattle Seahawks Sale

U.S. Soccer Requiem / LIV Golf Layoffs

U.S. Red Card At Center of World Cup Controversy

Tennis Players Cash in With 4 Earning $40M+ in Last 12 Months

NBA Europe Takes Shape / World Cup Elimination Games Start

NHL Eyes Texas Expansion / Brendan Sorsby In No Man's Land

Who’s Winning EA/FIFA Split, Plus How Backyard Sports Came Back

Fans Are the Story of the World Cup So Far

Knicks Win, Canes Win, U.S. Men’s Soccer Team Wins

Seattle NBA, NFL Sales Take Shape / World Cup Kicks Off

The World Cup Is Here / The Knicks Keep Winning

The Thinking Behind Steph Curry’s New Chinese Sneaker Deal

Serena is Back / NBA, NHL Finals Are Here

Knicks’ New York Takeover/ NCAA Economic Reversion

French Open Fashion Feud / Fernando Tatis Jr.’s $34M Regret