Sporticast

This Popular Basketball YouTuber is a Platform Company Too

Dec 23, 2025 · 27 min
0:00-27:31

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Eben and Jacob speak with Zach Miller, president of Bucketsquad, the media and e-commerce company behind popular basketball YouTuber Jesser. They talk about Jesser’s popularity, how it’s monetized, and the ancillary businesses that Miller is planning to build on top of it

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