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Growth Notes

Jason Frazier

Join Executive Growth Coach Jason Frazier for a daily series featuring insights on marketing, sales, leadership, mindset, inspiration, motivation, and tactics, designed to help housing professionals grow personally and professionally.

Growth Notes is presented by DIFRNT Coaching

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66 episodes
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English

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#660
October 6 · 3 min
This Business Can Be A Love Hate-Relationship | Ep. 660
Lean Into the Love-Hate of the Mortgage Business Frazier opens Tuesday’s Growth Notes with a reminder that there are two days left to join Broker Fuel, the paid version of Different, before enrollment closes until early November. He shares a short reflection from a recent conversation about the universal love-hate relationship many have with the mortgage business: early growth stages bring adrenaline, energy, and a willingness to grind, but once the business is established, some tasks that once felt exciting can become burdensome. Drawing on memories of building startup companies before entering mortgages, he notes how people sometimes miss the intensity of the early days. Frazier encourages listeners to find balance, recognize that disliked tasks often enable the parts they love, and lean into the work and process despite industry adversity. Join DIFRNT
#659
October 5 · 3 min
You Need To Stare Failure In The Face | Ep. 659
Stare Failure in the Face: Anti-Manifestation and Systems That Save Frazier opens Monday’s Growth Notes with a reminder that he and Jonathan Haddad go live every Monday at 11:00 AM Eastern on Facebook and LinkedIn for a half-hour industry talk. He then shares a lesson from Cody Sanchez’s book Own or Be Owned, describing her “anti-manifestation” exercise in which she wrote down worst-case scenarios for every facet of her business while it was crumbling. Frazier highlights Sanchez’s point about staring failure in the face, recognizing herself as the common denominator, and committing to put systems in place to stop being her own “assassin,” noting that “systems save the business, and they saved me.” He challenges listeners to do an exercise that helps them take ownership and commit to structures that support better results.
#658
October 4 · 4 min
It's Rabbit Season | Ep. 658
Avoid the Rabbit Holes: Social Media, Rates, and Meetings On Sunday’s Growth Notes, host Frazier describes “rabbit season” as the time when “struggle bunnies” get pulled into distractions that hurt loan officers’ businesses, referencing ideas from The Green Zone Project. He highlights common “rabbit holes,” including unplanned social media doom scrolling, obsessing over interest rates despite nobody knowing what will happen, and spending hours in meetings that don’t move the business forward. Frazier urges listeners to use social media with a purpose, focus less on rates and more on trust, service, expertise, and relationships, and track every invited and attended call for a week to assess what results from them. He warns that mediocrity carries financial, opportunity, and personal costs such as stress, anxiety, and sleepless nights, and reminds listeners there are four days left (October 4th) to sign up for the Different paid program. Join DIFRNT
#657
October 3 · 4 min
It Is Going To Take A Different Gear To Win | Ep. 657
A Different Gear: How Loan Officers Win Market Share in a Noisy Economy On the Growth Notes Podcast, Frazier shares a quick Saturday update while driving home from Tennessee, saying he highly recommends visiting Chattanooga, which has become a frequent “home away from home” for him. He then shifts to a core message he’s repeated across webinars, calls, podcasts, and an Accelerate session at Fuse: many people don’t properly appreciate what’s coming next in the economy, and competing will require a higher standard, more discipline, and a “different gear.” He urges listeners to evaluate their daily activities, mindset, commitment, and choices to put themselves in the best position to succeed. Using two loan officers in the same company and market, he highlights that the difference isn’t expertise but consistent visibility and domain authority, noting that today’s consumers are overwhelmed by noise and negativity, making it harder for generic messaging to break through, and encouraging everyone to take a big swing and grab market share. Join DIFRNT
#656
October 2 · 3 min
Expect Delayed Returns | Ep. 656
Delayed Returns: Playing the Long Game in a Tough Market From Tennessee on a short weekend trip, Frazier keeps this Growth Notes Podcast episode brief to remind loan officers and business owners to think like CEOs and expect delayed returns on investments. He explains that many activities won’t produce quick results in under 30 days, especially marketing, training, and hiring, and that growth happens through phases and milestones rather than jumping from zero to 100 overnight. Frazier encourages listeners to keep moving forward, measure progress along the way, and commit to the long game in the current market rather than hoping for instant outcomes. He also notes that Different is open for paid membership from today through October 7 via the link in the show notes, and closes by urging listeners to finish the week strong. Join DIFRNT
#655
October 1 · 5 min
You're Not Learning. You Are Just Gathering Information | Ep. 655
Gathering Information Isn’t Learning: Execute to Get Results Frazier explains on Growth Notes that gathering information is not the same as learning, comparing it to hearing without listening and thinking without decisiveness. He notes many people consume “one more” webinar, podcast, book, or event yet stay stuck because they confuse information intake with progress, and the market only rewards what is executed, tested, and improved. Using conferences like Fuse as an example, he argues attendees should define outcome-based goals and measure learning by implementation and return on investment. He shares his approach: calculate total event cost and aim to at least double it by applying an “$8,000 idea” (or more as it compounds). He advises professionals to keep their average commission visible to understand opportunity cost and urges listeners to stop delaying action under the guise of preparation and instead execute.
#654
September 30 · 3 min
This Market Is Going To Test You | Ep. 654
Passing the Tests of a Tough Market Frazier opens Wednesday’s Growth Notes by inviting listeners to Mortgage Mornings at 10:00 AM Eastern, featuring a guest discussion on creating volume in a high-rate environment. He reflects on the past several years of adversity in the market, framing challenges as repeated tests of commitment, staying power, skills, mentality, and overall response. He notes that not every test will be passed the first time, but each attempt builds proof and evidence of growth that can counter doubt and support continued action. Frazier encourages listeners to stay composed, manage emotions, and remain focused, recognizing the market will do what it does, and to think about what they can control to put themselves in the best position and increase their odds through the rest of the week. Join Mortgage Mornings
#653
September 29 · 3 min
Acquisition Is Expensive. Retention Is Not | Ep. 653
Retention Over Acquisition: The Cheapest Growth Strategy in Mortgage and Real Estate In this Growth Notes Podcast episode, Frazier shares a key takeaway from a coaching call: most people default to chasing new customers, but acquisition costs more than retention. He argues that the most affordable and effective source of “new” business is actually past clients—people you’ve already worked with and closed loans for—because retention includes not only repeat transactions but also staying top of mind and trusted when mortgage or real estate conversations come up. Frazier encourages listeners to focus on farming their sphere, database, and client relationships rather than only pursuing leads, noting that each closed client represents roughly five opportunities when you consider referrals and relationship value. He closes by urging a Tuesday focus on prioritizing retention as a growth driver. Discover DIFRNT
#652
September 28 · 4 min
The Biggest Problem In Your Business Is... | Ep. 652
On the Growth Notes Podcast, Frazier shares a key takeaway from Cody Sanchez’s talk at Fuse after returning home to Atlanta: the biggest problem in any business has always been, and will always be, you—based on how you react and what you choose to do or avoid. He explains that everything involves risk, including doing nothing, and challenges loan officers who want to grow but refuse to hire because they can’t see past the cost. Frazier argues that if you’re the single point of failure, you don’t have a business—you have a job—and there’s no shame in either, as long as you’re honest about what you want. To scale without burning out, he emphasizes hiring, strong SOPs, systems, automation, or AI, and taking ownership of both wins and losses.
#651
September 27 · 4 min
Real Connection Is the Best Part | Ep. 651
On an early Sunday morning before catching a 5:00 AM flight from Austin back to Atlanta, Frazier reflects on Fuse and shares a dinner he had with members of his coaching group—Holden, Carrie, Dave, Suzanne, and Molly. He talks about how the mortgage industry uniquely brings together people of different ages, backgrounds, and walks of life who might never connect otherwise, and how those relationships can grow into real community. Frazier appreciates seeing members not only focus on their own growth, but also take ownership in helping and contributing to other loan officers. He encourages listeners, whether in the mortgage industry or not, to put themselves out there, connect with others, and stay open to unexpected commonality and lasting friendships.
#650
September 26 · 4 min
What Activity Is Going To Follow? | Ep. 650
AIM Fuse Day Two: The Only Takeaway That Matters—Activity From day two at AIME Fuse in Austin, Frazier recaps an energizing day one filled with speakers and breakout sessions and explains why he likes to briefly drop into as many breakouts as possible to hear the questions and themes people care about. He notes how events can’t cover everything in main sessions, and breakout rooms help “break out” topics like mindset, sales tactics, recruiting and loaning on agents, consumer direct strategy, scaling, and AI. After a mastermind featuring Darren Copeland, Ashley Courville, Keri Imhoff, and Sam Bromley, Frazier highlights the common denominator across sessions: results come down to activity—having a strategy, executing consistently, and measuring what you do. He warns that overcomplicating activity stops loan officers from taking action and challenges listeners to identify the specific activities they’ll implement after any event, podcast, or video.
#649
September 25 · 3 min
The Five Minute Rule | Ep. 649
The 5-Minute Rule: Stop Living in the Past On Friday’s Growth Notes Podcast, Frazier shares an update from AIM Fuse, celebrating a strong “day zero” and looking ahead to day one, where he’ll spend time with broker friends and host a live mastermind with Carrie, DC, Sam, and Ashley. He highlights a key takeaway from Hal Elrod, author of The Miracle Morning: the five-minute rule. Frazier explains that when something challenging happens and emotions start to spiral, you should give yourself five minutes to feel it, process it, and learn from it—then move on. He emphasizes that while past trauma and adversity shape who we are, living in the past sacrifices the present and limits what you can build for tomorrow, because the past is fact and cannot be changed.
#648
September 24 · 2 min
It's Okay Go Be (And Feel) Alone | Ep. 648
It’s Okay to Go It Alone (But Don’t Stay There Too Long) Frazier opens the Growth Notes Podcast from Austin on a Thursday, reflecting on notes from a flight and the importance of not having to build alone. He shares how events like Fuse remind him of the value of a broker community—people to mastermind with, exercise with, and lean on when you feel like you’re on an island. At the same time, as a solopreneur, he emphasizes that certain seasons of life and career require going it alone to stay in the zone and focused on goals, especially when others don’t understand or aren’t operating at the same level. He notes that while teams and community matter, solo focus can be necessary, but staying isolated too long can lead to overload and burnout, making peer networks essential.
#647
September 23 · 4 min
What If You Did The Opposite? | Ep. 647
Make Today Opposite Day: Flip Negative Thoughts Into Solutions On a Wednesday morning before flying to Austin for the Fuse event to meet his broker friends and AIM, Growth Notes host Frazier shares an “opposite day” mindset message: when facing new projects, dry pipelines, lean sales months, or other discomfort, people often default to “what if it doesn’t work out,” but he recommends flipping it to “what if it does work out” and becoming solution-focused. He describes catching negative self-talk through personal growth and coaching, then asking what the possible solution is instead of venting or getting stuck. Frazier suggests doing the opposite of unhelpful habits like doom scrolling by reading a book, listening to a podcast, or watching a webinar recording, choosing actions that move you forward in the current market.
#646
September 22 · 3 min
Starting Over Does Not Erase Your Progress | Ep. 646
Restarting Isn’t Failure—It’s a Refined Beginning On Tuesday’s episode of Growth Notes, host Frazier talks about restarting and why it can feel so difficult after investing time, energy, and resources. He explains that going back to the beginning isn’t truly starting from zero because you return with data about what didn’t work, what broke, what you misunderstood, or what you rushed. That knowledge has a cost, but it should be used to improve the next attempt instead of forcing a bad plan out of pride or fear of admitting defeat. Frazier encourages listeners to step back, evaluate what happened, discard what didn’t work, keep what did, fix the issues, and rebuild with more information. He closes by emphasizing that starting over doesn’t erase progress—it provides a useful, refined new beginning.
#645
September 21 · 3 min
Who Do You Remember? | Ep. 645
Stand Out Instead of Fitting In Frazier reflects on being in Austin around great leaders and experts and argues that the people who stand out are those who aren’t trying to fit in. He notes that humans often try to join the crowd, especially when they’re new and follow where everyone else is going, but in a noisy, distracting environment it’s more valuable to go against the grain, think and speak differently, and avoid parroting the same sales scripts that everyone uses. He adds that if someone is succeeding with common approaches they should keep doing it, but if their content looks like everything else, they should change it up to be different. Frazier emphasizes that grabbing attention first is essential to growing a business. Join us at Fuse
#644
September 20 · 3 min
Success Has a Short Memory | Ep. 644
Maintenance After the Win: Keeping Success On Sunday morning’s Growth Notes, host Frazier focuses on maintenance and what happens after you reach a goal. He notes that most people concentrate on how to achieve success—steps, commitment, obstacles, and the journey—but few think about what it takes to keep it. Reaching a goal proves you can do it once, while maintaining success requires continuing to show up long after the excitement fades. Frazier warns that complacency often follows achievement, causing standards to loosen, preparation to slip, and the habits that created success to feel less important. He emphasizes that success has a short memory and staying at a high level means protecting discipline, focus, and fundamentals. He encourages celebrating wins, then returning to the standard because success must be maintained, not merely achieved. Discover DIFRNT
#643
September 19 · 3 min
There Is A Price Attached To Hard Things | Ep. 643
In this Saturday episode of Growth Notes, host Frazier explains that doing hard things in business—waking up early, making calls, following up, creating content, having rough conversations, and sticking to a plan when results are slow—comes with real discomfort, but those costs are temporary. He argues that the greater, potentially permanent cost is the regret of avoiding action because future consequences feel abstract in the moment. Frazier notes that many people want growth, yet growth requires building relationships, increasing visibility, being relentless with follow-up, and looking beyond one’s current pipeline, all of which demand extra effort and patience. He challenges listeners to reflect on whether they are choosing temporary discomfort now or lasting regret later. Discover DIFRNT
#642
September 18 · 4 min
Showing Up Is Not Winning | Ep. 642
Table Stakes Aren’t Winning: Raising the Standard in Business In this Growth Notes episode, Frazier reflects on coaching calls and a Tim Grover video to emphasize that “showing up” and doing the basics—making calls, following up, practicing, creating content, and attending meetings—are table stakes, not victories. He argues that business standards have been lowered so much that people seek credit for doing what they’re supposed to do, mistaking effort and participation for winning. Frazier notes he’s guilty of this mindset too and frames the episode as part of his own growth journey. He encourages listeners not to rush to merely meet the lowered standard, but to exceed it and create a new one as a catalyst for success. Discover DIFRNT
#641
September 17 · 3 min
Communication Starts With Intention | Ep. 641
Three Questions to Clarify Any Important Conversation In this Thursday episode of Growth Notes, Frazier shares a simple framework to use before any important conversation: decide what you want the other person to know, feel, and do. He explains that many people enter meetings with information, talking points, or even a deck, but without a clear outcome for what the other person should leave with. Using an example meeting with a real estate agent, Frazier suggests defining the key message (such as a specific approach that helps convert hesitant buyers), the desired emotion (like confidence in your problem-solving), and the action step (such as introductions to buyers stuck on affordability or previously unapproved). He says everything stated in the meeting should support one of these outcomes, and the same applies to borrower conversations, because clear outcomes create movement rather than relying on hope. Discover DIFRNT

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