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Health & Fitness

EIQ online

Emma and Emilia

An evidence based &compassionate approach to nutrition education & coaching

EIQnutrition.com

  • 20 episodes
  • Updated Wednesday

Episodes20

  • Wednesday · 41 min

    Ep. 149 - How to stand out as an evidence based online coach

    Join EIQ 00:00 Introduction and setting up your workspace 00:26 Emma's thoughts on big screens and work environment 01:28 Moving from in-person to online coaching 02:20 Balancing income and online business growth 03:14 Building for the business you want, not the one you have 04:10 Feasibility and financial planning for online coaching 05:06 The importance of taking your business seriously early on 06:20 Post content without expectations to learn and grow 07:17 Using trial reels and Facebook insights 08:47 Psychology of spending and social norms 10:11 Investment in mentorship versus holidays and weddings 13:00 Food noise, food reward, and certainty 14:17 Disordered eating, control, and food noise 15:42 Investment in yourself and readiness to change 17:37 Ambivalence in health and weight loss goals 19:00 GLP1s, binge eating, and restraint behaviors 23:40 Impact of GLP1s on food relationships and restraint 32:31 The role of protein intake and food noise 33:30 Marketing strategies for new coaches 35:22 Authenticity and showing your true self on social media 37:45 Sharing your stance and values in marketing 39:10 Balancing education and business growth on social media 41:36 Embracing mistakes and disagreement online

  • July 22 · 39 min

    Ep. 148 - Adherence, high protein and NMN

    Join EIQ here Supplements like NMN have plausible mechanisms but lack conclusive evidence for anti-aging benefits. Client retention can be managed by transparent communication and setting clear expectations. Adherence to diet is often driven by the narrative and psychological factors, not just the numbers. Understanding the body's natural regulation is crucial before supplementing or making drastic health changes. Effective coaching involves asking clients about support needs and adjusting communication accordingly.

  • July 8 · 38 min

    Ep. 146 - AI bias

    Join EIQ 00:00 Navigating Health Decisions: Antibiotics and Lyme Disease 02:50 The Impact of AI on Gender Bias in Hiring 05:40 Coaching Challenges: Navigating Client Choices and Triggers 08:18 Understanding GLP-1s: Ethical Dilemmas in Coaching 11:19 Behavior Change: Coaching Strategies for Client Accountability 13:33 Fat Redistribution: Navigating Body Image and Health Goals 16:14 Communication in Coaching: Effective Methods for Client Engagement 19:21 Reframing Goals: From Aesthetic to Health Focus 21:58 Finding Balance: Acceptance and Perspective in Health Journeys

  • July 1 · 39 min

    Ep. 145 - Career changes and Parkinson's law

    Join EIQ here Parkinson's law and physiological needs Ethics and selling out in health industry Influence of peer groups on professional decisions Career pivots and age-related mindset shifts Strategies for effective communication and articulation

  • June 17 · 40 min

    Ep. 143 - Glucose Goddess Protein Supplement & Business Growth Strategies and Scarcity Mindset

    Chapters 00:00 Introduction to Glucose Goddess Protein Supplement 02:38 Impact of Misinformation on Eating Disorders 04:11 Men's Violence Against Women in the Fitness Industry 08:57 Business Growth Strategies and Scarcity Mindset 16:34 Navigating Business Growth and Consistency 23:21 Urgency in Business Growth and Client Retention 33:59 Packaging Your Offer and Attracting Clients

  • June 10 · 40 min

    Ep. 142 - Is anyone actually Lazy? & Debate on Collagen and Health Claims

    Join EIQ here 00:00 Holiday Reflections and Personal Updates 02:12 Inspiration from Jessie Jean's Success 04:26 Mindset and Self-Reflection in Business 07:41 The Impact of Social Media on Perception 10:10 Debate on Collagen and Health Claims 13:49 The Nuances of Social Media Influence 17:51 Discussion on Supplements and Health Trends 20:52 Innovative Solutions in Maternal Health 24:19 The Intersection of Evidence and Business in Healthcare 27:02 Bodybuilding Insights and Gender Dynamics 29:46 Navigating Mental and Physical Health Challenges 37:12 Redefining Laziness and Motivation

  • May 6 · 40 min

    Ep. 138 - The Ethics of Supplement Marketing & Addressing Imposter Syndrome

    Join EIQ nutrition 00:00 Navigating Women's Health Challenges 02:46 The Evolution of Weight Loss Terminology 05:23 The Impact of Celebrity Culture on Body Image 08:31 The Ethics of Supplement Marketing 11:20 Debunking Misinformation in Health and Wellness 14:27 The Role of Doctors in Promoting Supplements 16:59 Addressing Imposter Syndrome in Professional Settings 19:39 The Importance of Evidence-Based Practices 22:47 Understanding Aggressive Weight Loss Strategies 25:19 The Dangers of Unregulated Products 28:03 The Future of Health Apps and Technology 30:59 Community and Connection in Health Coaching

  • April 22 · 39 min

    Ep. 137 - Group coaching and building a community around your business

    Join EIQ here 00:00 Building a Signature Coaching Program 02:33 The Importance of Community in Coaching 05:40 Navigating Technology in Coaching 08:26 Sustainability and Food Production 11:00 Building and Engaging Communities 16:32 The Value of Paid Communities 22:21 Understanding Nutrition and Supplements 28:11 Genetics and Muscle Building

  • April 1 · 41 min

    Ep. 135 - BMI, Body composition, Menopause and weight loss drugs

    Join EIQ 00:00 Fashion and Sustainability: A Personal Reflection 01:56 Understanding Narrative Reviews in Science 04:35 Menopause and Energy Expenditure: Debunking Myths 08:06 BMI Misclassification: A Closer Look at Body Composition 11:08 The Impact of GLP-1 Drugs on Weight Management 13:58 Fasting and Diabetes: Exploring the Science 31:34 Diet Culture and Social Media Influences

  • March 25 · 43 min

    Ep. 134 - Misleading Wellness Claims

    Join EIQ 00:00 Navigating Social Media and Wellness Influencers 02:33 The Power Plate Debate: Worth the Investment? 05:37 Misleading Wellness Claims: The Cycle Syncing Controversy 08:12 Electrolytes and Hydration: The Truth Behind the Hype 10:49 Fertility Myths: The Pressure on Women 13:54 ADHD and Weight Loss: Finding Structure in Chaos 20:25 Navigating Change and Timing in Health Goals 22:11 Understanding ADHD and Eating Disorders 24:06 The Spectrum of Neurodivergence 25:21 The Impact of Mindset on ADHD Diagnosis 26:39 Structuring Nutrition for ADHD Clients 30:49 Challenging Dietary Norms and Client Resistance 32:08 Empowering Older Women in Health and Fitness 36:42 Changing the Narrative Around Aging 39:56 Quality of Life vs. Longevity

  • March 18 · 41 min

    Ep. 133 - Genetics & binge eating & AI FOMO &

    Join EIQ here 00:00 Genetics and Binge Eating: Unpacking the Myths 05:38 Navigating the Fine Line: Genetics vs. Personal Responsibility 11:31 AI FOMO: The Illusion of Missing Out 17:27 Trust and Authenticity in the Age of AI 20:27 Valuing Time in Business 21:22 Understanding Client Needs 22:18 Marketing Strategies for Different Audiences 23:36 Selling What Clients Want vs. What They Need 24:48 Adapting to Crisis: The Importance of Health 27:24 Building Community During Uncertain Times 28:43 Creating Value in Free Communities 31:00 Pivoting Business Models Effectively 32:53 The Importance of Authentic Communication 35:12 The Role of Storytelling in Business 36:59 Engaging Community Members Effectively

  • March 11 · 43 min

    Ep. 132 - The Normalization of Performance Enhancing Drugs & Content Creation and Audience Engagement

    00:00 Time Blindness and Daily Struggles 02:44 Financial Awareness and Smart Savings 05:32 Debulking: A New Trend in Diet Culture 11:24 The Impact of Muscle Mass on Health 17:16 The Normalization of Performance Enhancing Drugs 20:00 Content Creation and Audience Engagement 21:20 Caffeine Myths and Morning Routines 23:04 Debunking Weight Loss Myths 25:13 The Placebo Effect of Caffeine 28:49 Health Risks of Low Energy Availability 34:36 Understanding Hormonal Health and Cholesterol 37:19 The Impact of Supplements on Health 37:40 Unusual Experiences in Training 40:09 Content Creation Strategies for Coaches

  • March 4 · 35 min

    Ep. 131 - The Impact of Appearance on Professional Success

    Chapters 00:00 Welcome and Introduction to the Call 01:00 The Importance of Asking Questions 02:00 Discussion on Collagen Research 03:45 Humor in Beauty Standards and Marketing 05:32 Personal Reflections on Beauty and Aging 08:13 The Impact of Appearance on Professional Success 11:33 Body Image and Coaching Dynamics 14:17 The Value of Coaching Beyond Appearance 17:01 Collagen Research Insights and Limitations 19:54 Client Management and Alcohol Consumption 22:35 Navigating Client Goals and Expectations 25:21 Closing Thoughts and Future Discussions