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00:00 Introduction and setting up your workspace
00:26 Emma's thoughts on big screens and work environment
01:28 Moving from in-person to online coaching
02:20 Balancing income and online business growth
03:14 Building for the business you want, not the one you have
04:10 Feasibility and financial planning for online coaching
05:06 The importance of taking your business seriously early on
06:20 Post content without expectations to learn and grow
07:17 Using trial reels and Facebook insights
08:47 Psychology of spending and social norms
10:11 Investment in mentorship versus holidays and weddings
13:00 Food noise, food reward, and certainty
14:17 Disordered eating, control, and food noise
15:42 Investment in yourself and readiness to change
17:37 Ambivalence in health and weight loss goals
19:00 GLP1s, binge eating, and restraint behaviors
23:40 Impact of GLP1s on food relationships and restraint
32:31 The role of protein intake and food noise
33:30 Marketing strategies for new coaches
35:22 Authenticity and showing your true self on social media
37:45 Sharing your stance and values in marketing
39:10 Balancing education and business growth on social media
41:36 Embracing mistakes and disagreement online
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