Ep. 149 - How to stand out as an evidence based online coach

Join EIQ 00:00 Introduction and setting up your workspace 00:26 Emma's thoughts on big screens and work environment 01:28 Moving from in-person to online coaching 02:20 Balancing income and online business growth 03:14 Building for the business you want, not the one you have 04:10 Feasibility and financial planning for online coaching 05:06 The importance of taking your business seriously early on 06:20 Post content without expectations to learn and grow 07:17 Using trial reels and Facebook insights 08:47 Psychology of spending and social norms 10:11 Investment in mentorship versus holidays and weddings 13:00 Food noise, food reward, and certainty 14:17 Disordered eating, control, and food noise 15:42 Investment in yourself and readiness to change 17:37 Ambivalence in health and weight loss goals 19:00 GLP1s, binge eating, and restraint behaviors 23:40 Impact of GLP1s on food relationships and restraint 32:31 The role of protein intake and food noise 33:30 Marketing strategies for new coaches 35:22 Authenticity and showing your true self on social media 37:45 Sharing your stance and values in marketing 39:10 Balancing education and business growth on social media 41:36 Embracing mistakes and disagreement online