Queres fazer mais vendas? Primeiro tens de corrigir isto, com Rui Alves | Playbook Podcast
O maior erro dos empresários é focar-se em conseguir mais leads, enquanto o segredo para multiplicar as vendas está em corrigir os erros a meio do funil de vendas?
Neste episódio do Playbook, Rui Alves, fundador da KWAN e da InvoiceXpress, partilha a sua jornada desde os tempos em que o software na cloud era uma miragem em Portugal até à construção de máquinas de vendas altamente afinadas para B2B. Desconstruímos o erro fatal de ignorar o atrito na jornada do cliente, a dificuldade de contratar a equipa certa e o porquê de despedir rápido ser essencial. Deixa ainda uma previsão ousada sobre como a Inteligência Artificial vai fazer o custo de produzir software roçar o zero, mantendo a aquisição de clientes como a verdadeira vantagem competitiva.
Acompanha o Francisco: https://www.linkedin.com/in/francisbaptista/, https://www.instagram.com/franciscobaptista/ e https://www.tiktok.com/@baptistatok
Acompanha o Rui: https://www.linkedin.com/in/rupeal/ e https://www.instagram.com/rui.pedro.alves/
Segue o podcast nas redes sociais: https://www.instagram.com/pod.playbook/ e https://www.tiktok.com/@podcastplaybook
Uma produção original Thumb Media.
Capítulos
00:02:48 Como a InvoiceXpress revolucionou a faturação em Portugal
00:08:44 À descoberta do modelo de negócio perfeito: de Jukebox a SaaS
00:19:03 O maior erro dos empresários: A ilusão do Topo do Funil
00:32:00 O choque de realidade: Vender a empresas vs. Vender a freelancers
00:45:51 A arte difícil do recrutamento e porquê despedir em 3 meses
00:52:00 Perfis DISC: Como colocar a pessoa certa no cargo certo
00:56:02 Gestão de Equipas: Metodologia OKRs vs. Majors & Minors
01:06:25 IA: O custo do software vai a zero (e a vantagem que sobrevive)
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Today · 1 hr 9 min
TL
The Level Up Podcast w/ Paul Alex
Before You Defend Yourself, Read the Complaint Again
A customer complains, and your first instinct is to explain how hard you worked. Their message may be difficult to read. It may also identify a problem your explanation would leave untouched.
In this episode of The Level Up Podcast, Paul Alex breaks down how to respond to complaints by checking the facts, understanding the customer’s experience, and making a useful correction.
Paul connects this approach to a lesson from police work: new information can require a change in the plan. Good intentions and effort still leave room to examine what actually happened.
Start with the issue you can verify, whether it involves a deadline, an unexpected charge, or missing communication. Then address the mistake or clarify the misunderstanding. A professional response can acknowledge your responsibility while maintaining reasonable boundaries.
In this episode, you’ll learn:
• How to separate a frustrating tone from a checkable issue.
• Why explaining your effort may miss the customer’s concern.
• How to offer a clear next step without accepting inaccurate claims.
• What recurring confusion reveals about your business processes.
The truth is simple:
The best response begins with understanding the problem. Read carefully, explain clearly, and fix the part that needs attention.
Then make it easier for the next customer to have a better experience.
Answer the issue the customer actually raised.
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Your Network is your NETWORTH!
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
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LinkedIn: https://jo.my/inpaulalex2024
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Today · 2 min
SI
Startup Insider
Schwarz-Gruppe führt Rekordrunde bei Cohere an & Alphabet erlebt schwärzesten Börsentag seit IPO
Die Schwarz-Gruppe führt eine Finanzierungsrunde von bis zu 4,7 Milliarden Euro beim kanadisch-deutschen KI-Unternehmen Cohere an. Alphabet verliert trotz starker Zahlen zeitweise rund 500 Milliarden Dollar an Börsenwert, weil Anleger die hohen KI-Ausgaben kritisch sehen. Außerdem: Mistral veröffentlicht Large 4 als Open Weights und DoorDash übernimmt Instacart für 17 Milliarden Dollar.
Today · 9 min
MA
Motivational Audio
Business Dreams & Nightmares: Startup Lessons | Dan Martell
Explore business dreams and nightmares with Marc from DPL Wireless and Dan Martell. Discover entrepreneurial lessons, common challenges, and strategies for sustainable growth.
Playbook
