Why You Need Human Oversight For AI-Based Marketing With Anthony Chiaravallo

We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.

• AI tools accelerating media operations while requiring human strategy
• Risks of automation with bad data and weak tracking
• Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts
• Dayparted omnichannel plan from commute to desktop to couch
• Short-form video and UGC outperforming static creative
• Full-funnel investment timelines and influenced revenue measurement
• Cleaning fragmented data and feeding CRM segments back into media
• Common account fixes including target CPA, remarketing and limiting AI expansion
• How to audit paid media and set realistic expectations

Guest Contact Information: 

LinkedIn: linkedin.com/in/anthonychiaravallo

Website: anthonychiaravallo.com

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