Traffic Times Conversion Equals Customers With Irwin Hau

Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes. 

• traffic times conversion rate equals customers as the core lens for SEO and CRO 
• treating an agency website as proof of competence and a trust signal 
• the “practice what you preach” mistake that costs agencies better clients 
• the reality of wearing every hat and why teams and cash flow matter 
• productizing a service into SaaS by solving our own lead generation problem 
• fixing the “blocked toilet” problem before buying more traffic 
• answering four questions fast: who you are, what you do, why choose you, how to contact you 
• using dynamic messaging by time, intent, and customer situation to lift conversions 
• adding specials, testimonials, video, and clear calls to action without clutter 
• building attribution with codes and tracking to learn what really drives leads 
• scaling SaaS with proof first, then outbound, ads, and partner channels 
• narrowing the ICP to high-traffic, lead-driven, high-value businesses 
• using design and presuasion to match the buyer you want 
• simplifying pages like a movie teaser so skimmers become readers 
• watching AI search emerge as a new visibility layer on top of SEO 

Guest Contact Information: 

Website: irwinhau.com

LinkedIn: au.linkedin.com/in/irwinhau

Instagram: instagram.com/haudoyoudo

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

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