When PR Meets SEO With Jackie Zukerman Delory
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We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying grounded when attention brings criticism.
• why early podcasting works as a relationship builder and business flywheel
• how press placements create credibility and authoritative backlinks
• what “AI visibility” means for brands in ChatGPT style search
• ways to repurpose podcast interviews into clips, blogs, email, YouTube, and niche groups
• how to respond to bad reviews and shift the narrative without spiraling
• why PR agencies and SEO agencies should collaborate for durable results
• how to build a visibility roadmap through messaging, visuals, and personal brand consistency
• common media pitching mistakes, especially generic AI written outreach without research
• how a print on demand magazine can still be a smart networking channel
Guest Contact Information:
Website: nextonscene.com
LinkedIn: linkedin.com/jaclyn-zukerman-delory
Instagram: instagram.com/jackiezuk
More from EWR and Matthew:
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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
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Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
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- 0:00Welcome And Guest Introduction
- 3:57Why Podcasting Was Worth The Bet
- 6:30PR Placements As SEO Signals
- 10:56How AI Pulls Credible Sources
- 11:00Repurposing Podcasts Into Content Nuggets
- 13:09Handling Bad Reviews And Negative Press
- 16:44Why PR And SEO Work Better Together
- 20:49What Celebrity Interviews Taught Her
- 22:35Building A Visibility Roadmap
- 25:32Pitching Media Without Sounding Like AI
- 28:59Why A Print Magazine Still Works
- 33:17TikTok Trends And The Next Move
- 35:23Where To Find Jaclyn And Closing