SEO Works When You Measure The Right Things With Maggie Swift

We get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting foundation you need to walk into the C-suite with confidence, even when attribution is messy and timelines are long. 

• separating vanity metrics from revenue-driving KPIs 
• building the business case for SEO with CFO-ready numbers 
• fixing data quality in Google Analytics and conversion tracking 
• enforcing CRM hygiene so leads can become pipeline and revenue 
• choosing KPIs for lead generation vs ecommerce models 
• setting expectations with leading vs lagging indicators for SEO 
• funding the messy middle and mapping the full buying funnel 
• aligning sales and marketing to improve lead quality and content 

Guest Contact Information: 

Website: unframeddigital.com
LinkedIn: linkedin.com/magsswift

More from EWR and Matthew:

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

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Connect With Matthew Bertram: 

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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