How LLM Search Changes SEO And E-Commerce With Andrew Higgins

We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. 

• AI visibility tools and why the industry lacks a baseline standard
• How context and personalization change AI search results
• Why LLM analytics is immature and often modelled on simulations
• The importance of data hygiene when AI tools disagree
• How AI assistants compress the customer journey into one surface
• Google AI Mode, AI Overviews, and why SEO still matters
• Agentic commerce and what it means when AI buys for people
• Simple starting steps like tracking, schema, and product feed readiness
• Avoiding low-value AI-generated content and focusing on usefulness

Guest Contact Information: 

Linkedin: linkedin.com/in/andrewmhiggins

Website: parsnipp.com

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 

Find more episodes here: 

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Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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