From Cold Emails to Hot Leads: The Digital Marketing Backbone You Can't Ignore featuring Jay Schwedelson

Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. 

• Email is definitely not dead – it's been generating millions in revenue for over a decade
• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability
• Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one
• Lead magnets should provide genuine value worth at least a couple hundred dollars
• Perfectionism kills results – "good enough to get it out there" is a winning philosophy
• Structure emails with curiosity in subject lines, a hook at the beginning, storytelling in the middle, and a clear CTA
• The 7-11-4 principle: prospects need 7 hours of content, seeing your message 11 times, across 4 channels

Guest Information: 

linkedin.com/in/schwedelson

subjectline.com

guruconference.com

outcomemedia.com

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