Shopify Masters

Shopify

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

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600 episodes
Updated Thursday

Episodes600

Newest first

How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.
May 21 · 40 min
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.
May 19 · 27 min
The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event.
May 14 · 36 min
How an AI Expert Built the Most Analog Product of 2026
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical Phones—Bluetooth landlines designed to replace smartphone habits—generated $800K in its first year and turned a personal frustration into a full-blown cultural movement.
May 12 · 50 min
Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers
Melisse Shaban built Virtue Labs into a hair care brand with more than $50 million in revenue. Now she’s CEO of Aramore, a biotech skin care company with peer-reviewed NAD+ research that’s generated $5 million, and skipping influencers entirely. Instead, she’s sending free products to Reddit strangers and asking for the truth.
May 7 · 38 min
The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating TikTok like a free testing lab before ever spending on paid ads.
May 5 · 36 min
How 12 Founders Are Using AI To Get Ahead
Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of Figs, Therabody, The Black Tux, Loftie, and more.
April 30 · 27 min
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row.
April 28 · 35 min
She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business
A content creator with 18 million followers turned her battle with anxiety into Hugz, a weighted stuffed animal brand that sold out its initial run within 24 hours of launch—with zero paid ads. Founder Lexi Hensler shares how crippling panic attacks in high school led her to discover weighted blankets, and why she set out to create something more portable, accessible, and affordable—donating 10% of every purchase to mental health charities along the way.
April 23 · 45 min
How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied.
April 21 · 45 min
How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
Glamnetic pivoted from lashes to press-on nails and hit $100 million in revenue. Founder Kevin Gould shares the growth strategy behind it.
April 16 · 36 min
The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders
Supreme Ecom’s AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it’s the smartest path to brand ownership.
April 14 · 40 min
How Pistakio Grew 10x by Letting Customers Build the Brand
Two recent grads built Pistakio by letting their community decide every product and turning down Shark Tank and Target. Founders Nicola Buffo and Francine Voit share how they turned a dorm room idea into a fast-growing brand by treating customers like co-developers.
April 9 · 47 min
The Marketing Mistake Most Brands are Making Today (+ How to Fix It)
Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice.
April 7 · 38 min
How One Ingredient Changed 20,000 Lives and Built a Wellness Empire
Premier League soccer player Thomas Robson-Kanu turned a career-threatening injury into a mission—building The Turmeric Co., a raw functional beverage brand now reaching customers across 15,000 UK retail locations.
April 2 · 37 min
Why Celebrities Are Getting Into Business (And What Most Get Wrong)
Kimberly Kreuzberger, founder of Pivot Projects, shares her framework for finding influencers who actually convert, briefing them, and scaling strategically.
March 31 · 34 min
He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over
Inder Bedi spent 18 years building Matt & Nat into a global fashion brand—then walked away. Burned out by offshore production and boardroom economics, he came back with a radical new vision: Bedi Studios, premium outerwear built from waste materials in Montreal and guaranteed for life.
March 26 · 36 min
The Secret to a $0 Customer Acquisition Cost
Good Girl Snacks built a cult following and landed Whole Foods placement, with $0 spent on ads. Use its TikTok, community, and daily content strategy to scale as a scrappy startup.
March 24 · 48 min
How Kōv Essentials Hit $1M in Year One With Zero Paid Ads
Kōv Essentials hit $1 million in sales in its first year thanks to a viral TikTok—zero paid ads. Here’s what founder Chelsea Branch did after the algorithm stopped delivering.
March 19 · 31 min
How I Scaled My Side Hustle to $15 Million
A makeup artist started blending perfume at her kitchen table. Twenty years later, By Rosie Jane is set to hit $15 million in sales—bootstrapped, profitable, and still in control.
March 17 · 34 min

Shopify Masters

How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype

The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect

The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire

How an AI Expert Built the Most Analog Product of 2026

Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers

The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business

How 12 Founders Are Using AI To Get Ahead

How Loftie Sold 200,000 Alarm Clocks Without VC Money

She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business

How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand

How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between

The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders

How Pistakio Grew 10x by Letting Customers Build the Brand

The Marketing Mistake Most Brands are Making Today (+ How to Fix It)

How One Ingredient Changed 20,000 Lives and Built a Wellness Empire

Why Celebrities Are Getting Into Business (And What Most Get Wrong)

He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over

The Secret to a $0 Customer Acquisition Cost

How Kōv Essentials Hit $1M in Year One With Zero Paid Ads

How I Scaled My Side Hustle to $15 Million