Shopify Masters
How Brightland Became The Olive Oil Brand Beloved by Press and Retailers
June 30 · 44 min · Episode 808 · 42.3 MB
0:00-44:04
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Aishwarya Iyer built Brightland into an eight-figure California olive oil brand by saying no to major retailers, outside investors, and every shortcut that came her way. She breaks down the brand’s scrappy early days, the organic press strategy that landed her in Bon Appétit, and why she said no to Whole Foods—twice.
For more on Brightland and show notes click here
