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Shopify Masters

Shopify

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

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38 episodes
weekly
Avg 34 min
English

Episodes 38

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#835
Tuesday · 29 min
Ruggable’s Secret Weapon for Growth? The Internet’s Honest Opinion
Ruggable had millions of customers and a product problem hiding in plain sight—on Reddit. Chief Commercial Officer Sarah Kleinman found it, fixed it, and launched an innovation that made up 70% of revenue in eight weeks. Here’s how they turned public complaints into a brand comeback.
#834
October 27 · 20 min
Zero SEO, Zero Ads: How The Good Liver Built a Cult Retail Brand
Driven by a passion for global craftsmanship, Bert Youn launched The Good Liver to sell high-end home goods, but found that web photos alone couldn’t convey the value of $300 items. Opening a physical store in Los Angeles allowed customers to hold products in their hands, turning in-person touchpoints and word-of-mouth recommendations into the primary engine for the brand’s growth. Today, the business operates profitably without relying on paid advertising or SEO, using its ecommerce platform ma
#833
October 20 · 25 min
Meet the Power Couple Changing What Kids See on Their Bookshelves
When Stephanie and Muammar Reed couldn’t find diverse books for their biracial daughter, they built the store they wished existed. MiJa Books has since grown into a nearly seven-figure brand, bringing bilingual and multicultural children’s books to communities that largely had been overlooked by mainstream publishing.
#831
October 12 · 29 min
From Napkin Sketch to Aerospace Tech: Inside Escapod's High-Tech Camper Revolution
Chris Hudak launched Escapod to solve his own outdoor camping frustrations, building it from a garage project into a multimillion-dollar off-road camper company. By skipping traditional dealerships, vertically integrating production, and leveraging AI tools, he navigated major industry shifts to build a lean, highly profitable direct-to-consumer brand.
#832
October 6 · 30 min
How Two Founders Turned a Dorm Room Experiment Into a Nationwide Retail Brand
Kent Yoshimura and Ryan Chen started Neuro in a dorm room, mixing nootropic powders into chewing gum and betting that a product nobody had tried before was exactly what people needed. A decade later, that bet paid off. Neuro is a nine-figure brand in major retailers nationwide.
#830
September 29 · 38 min
The TikTok Live Playbook: How Skimpies Scaled to a $10M Valuation
After a viral TikTok video doubled her sales overnight, former comedy writer Bette Bentley built Skimpies—a first-of-its-kind organic cotton liner for leggings—into a multimillion-dollar brand. By committing to live sell on TikTok for three hours a day for six months straight, Bette cultivated a fiercely loyal organic community without spending a single dollar on paid advertising. Today, the startup carries a $10 million valuation and continues to disrupt the traditional intimate wear market.
#829
September 22 · 34 min
Designing Past Her Persona: Inside Desi Perkins’s $2.5 Million Eyewear Empire
Self-funded by beauty creator Desi Perkins, eyewear label DEZI launched with a $2.5 million sell-out day, transforming years of saved brand-deal income into an independent luxury brand. After overcoming early inventory bottlenecks and product setbacks, the company scaled beyond its initial viral launch to reach more than $3.6 million on its first restock. Today, DEZI continues to grow through strategic collaborations, building an autonomous brand designed to outlive its founder’s personal fame.
#827
September 15 · 29 min
Bootstrap, Scale, Repeat: Inside Cozy Earth’s Patient Path to Scale
Discover how Cozy Earth built a $100M bedding empire through organic channels, Oprah’s endorsement, and a bootstrapped growth model.
#828
September 8 · 27 min
Why I Left My Hollywood Dream Job To Become an Entrepreneur
Maradith Frenkel left her dream job as a film studio executive when her son's eczema sent her searching for a better baby sleeper. She couldn't find one, so she built Little Sleepies instead—bootstrapped, ad-free for over a year, and now beloved by a community of more than 2 million loyal customers.
#826
September 3 · 37 min
How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand
Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Bronkie shares how they’ve built a loyal customer base and earned a spot on premium retail shelves.
#825
August 31 · 32 min
Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers
Coyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue.
#824
August 27 · 34 min
Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook
Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated explosive organic clout, and celebrities took notice. The brand eventually moved away from the scarcity model in 2023 to expand into evergreen retail and long-term scaling.
#823
August 25 · 27 min
Primitive Skateboarding Founder Paul Rodriguez on Building a Brand That Outlasts You
Pro skater Paul “P-Rod” Rodriguez built Primitive Skateboarding from a Nike-exclusive sneaker shop into a $20 million skate and apparel empire, and almost none of it went according to plan. Here he breaks down the mindset he learned on a board and applied to building a brand designed to outlast his career.
#821
August 20 · 37 min
The Science of Scent: How Nicola Elliott Scaled NEOM into a Global Wellness Powerhouse
NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM’s product line, retail strategy, and expansion into the US.
#822
August 18 · 35 min
We Crashed Coachella With Zero Budget and Sold Out in 24 Hours
Tessa Cohen and Sara Sebastjanska built Benjie—a clean, chemical-free bandage brand—with no outside money and no product development experience. They launched by crashing Coachella with handmade posters and pitching strangers in festival bathrooms, selling out their entire inventory within a week, without spending a dollar on ads.
#820
August 13 · 41 min
Vision Over Hype: How Ethan Glenn Built Every Other Thursday Without Chasing Algorithms
Ethan Glenn never set out to launch a clothing label. Every Other Thursday began as an Instagram archive of vintage aesthetics until a single self-made hat sparked massive demand. By skipping wholesale margins and keeping operations lean, Glenn scaled the company drop by drop into a thriving apparel business with a New York retail footprint.
#819
August 11 · 29 min
How This Studio Became the Secret Weapon Behind Fortune 500 Gifting
Chloe Sapienza built Telescope Studio on a simple but radical idea: A single well-sourced gift tells more of a brand’s story than a bag full of forgettable gifts. Starting from her living room during the pandemic, she grew Telescope into a full-service creative studio—designing, warehousing, and shipping gifts for companies with teams of hundreds—by betting on local makers and the power of intentional design.
#818
August 6 · 47 min
From Goldman Sachs to HGTV: How Galey Alix Rebuilt Her Life Through Design
Galey Alix shares how losing her job, fiancé, and health led her from Goldman Sachs to HGTV and into building a design business rooted in emotional room transformations.
#817
August 4 · 31 min
Avocado Green: The Organic Mattress Brand That Built Its Own Supply Chain
Vy Nguyen bought his father’s mattress factory in 2010 and spent 15 years doing everything the industry said not to do—building his own supply chain, skipping outside funding, and refusing to cut corners on materials. The result is Avocado Green, the largest organic mattress brand in the US, with 1,000 employees, more than 600 wholesale partners, and a billion-dollar target in its sights.
#816
July 30 · 36 min
How a Frustrating Diaper Change Inspired One of Baby Fashion’s Biggest Success Stories
When Lauren Levy struggled through a freezing diaper change with 30 snaps to close, she spotted a gap no one had filled in a century of baby clothing. She and co-founder Lawrence Scheer spent two years perfecting a patented magnetic closure before selling a single item. Today, Magnetic Me has 50 employees and has been profitable since 2012.

Showing 1–20 of 38 episodes