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Selma Kadic-Maglajlic (Associate Professor at Copenhagen Business School, CBS) is joined by Beatriz Soares, a current student in the Sales Management program, and Markus Seidel, one of the program's alumni, on Oplev Salg to explore how structured education influences modern sales careers.
Together, they discuss whether academic training can truly outperform experience over time, and what role formal sales education plays in shaping tomorrow's sales leaders.
Key topics:
— How formal sales education compares to real-world experience over time
— Why frameworks, analytical tools and academic grounding matter in high-pressure situations
— How CBS integrates companies, cases and hands-on learning into the program
— Why community, alumni engagement and peer networks are essential for future success
— The increasing importance of AI skills, adaptability and lifelong learning in sales
This conversation is relevant for aspiring sales professionals, sales educators, and anyone curious about how to build a lasting career in commercial roles.
(00:00) Introduction: does formal sales education really matter?
(04:03) The research behind it: why formal education outperforms experience over time
(06:00) How CBS brings companies like Salesforce and Radiant into the classroom
(10:09) What the program doesn't teach: the human side of managing people
(15:02) The power of alumni diversity — and why sales leads everywhere
(17:07) Building community: 40 free career-counselling interviews from alumni
(19:12) Advice to new students: get curious and use your network
(20:24) What Markus would change: getting ahead of the AI curve
(24:10) CBS's AI strategy: from single-course fixes to a strategic priority
(26:19) Closing reflection: adaptability, confidence and lifelong learning
Connect with Selma Kadic-Maglajlic: https://www.linkedin.com/in/selmakadic/
Subscribe to the Oplev Salg newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7421478328148070400
Follow Radiant on LinkedIn: https://dk.linkedin.com/company/radiantdk
Oplev Salg is a podcast created in collaboration between Radiant and Copenhagen Business School (CBS), exploring modern B2B sales leadership.
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