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Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.

Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.

Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.

But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.

About Stu McLaren:

For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.

Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.

If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

  • 280 episodes
  • Updated July 27

Episodes280

  • Jan 13, 2020 · 11 min

    139: I'm Struggling... Help!

    Have you gotten anxious because finances are getting tight and you need to grow the business? What do you do? I'll tell you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/139

  • Jan 10, 2020 · 23 min

    138: My 2020 Goals

    Do you set goals each year? I certainly do and in this episode I'm going to tell you what they are along with a few tips to help you achieve more in 2020. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/138

  • Jan 8, 2020 · 16 min

    137: 3 Simple Actions To Create Massive Momentum in 2020

    Start your year off with a bang using these 3 simple actions to create massive momentum in your business (and in your life). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/137

  • Dec 19, 2019 · 16 min

    136: What Do You Want People To Do?

    After the sale is made, you have a BIG opportunity. But first you have to get clear on the steps you want someone to take. In this episode I outline an example of the growth path that moves our community members along the journey to becoming the best possible customer. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/136

  • Dec 16, 2019 · 13 min

    135: Your Confidence Must Trump Their Uncertainty

    When someone is at the point of purchase and about to buy from you, your confidence MUST trump their uncertainty. In this episode I share how to sell with confidence. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/135

  • Dec 13, 2019 · 10 min

    134: FB Live or IG Live?

    Should you do a Facebook Live or an Instagram Live? In this episode, I'm going to share three tips that will help you decide which one will be most beneficial for your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/134

  • Dec 11, 2019 · 18 min

    133: Make Your Price Feel Like a No Brainer

    In this episode I talk about how to use the price of your product or service to make it feel like an absolute no brainer purchase. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/133

  • Dec 6, 2019 · 12 min

    132: 5 Tips For Running a Successful Challenge

    An online challenge can be a great way to increase engagement with your audience and build a TON of momentum going into a launch. Follow these tips to make it a success. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/132

  • Dec 2, 2019 · 14 min

    130: My 5-Part Framework For Teaching Anything

    How do you teach so that people get results with what you're sharing? I'll show you in this episode with my super simple 5-part framework. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/130

  • Nov 29, 2019 · 14 min

    129: How To Fix A Failed Launch

    What do you do if your launch doesn't get the results you were hoping for? I explain your next steps in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/129

  • Nov 27, 2019 · 10 min

    128: RANT - Payment Plans Are NOT Recurring Revenue

    I was SHOCKED when a seasoned business owner claimed that his 12-month payment plan was just like having a recurring membership. Uhhh no! I explain why in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/128

  • Nov 20, 2019 · 11 min

    127: How to Attract Super High Converting Prospects

    There are 3 ways to prepare your audience to buy. If you follow what I outline in this episode, you're guaranteed to attract SUPER high converting customers. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/127

  • Nov 18, 2019 · 11 min

    126: You Are Sitting On A MASSIVE Gold Mine

    In this episode I'm going to reveal a MASSIVE gold mine that you're sitting on and probably don't even realize it. But if you fix this, it's guaranteed sales. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/126

  • Nov 13, 2019 · 17 min

    125: 3 Powerful Hacks

    We're always looking for that juicy marketing hack that is going to make all the difference. And In this episode, I'm going to give you three powerful hacks that will guarantee your long-term success. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/125

  • Nov 12, 2019 · 16 min

    124: Our $5 Million Dollar Launch - Part 2

    Based on our $5 million dollar launch, I share the top 3 lessons learned. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/124

  • Nov 8, 2019 · 13 min

    123: Our $5 Million Dollar Launch - Part 1

    We had our BIGGEST launch ever crossing more than $5 MILLION dollars! In this episode I bring you behind the scenes and give you a full breakdown. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/123

  • Nov 6, 2019 · 15 min

    122: A Counterintuitive Approach to Attracting Your Audience

    In this episode, I'm going to share with you a counterintuitive approach to attracting your audience. At first, it's going to feel tremendously uncomfortable, but the more you sink into adopting this approach, you'll see more momentum in your business than you've ever seen before. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/122

  • Nov 4, 2019 · 14 min

    121: My Top 3 Observations of James Wedmore's BBD Live

    I was speaking at James Wedmore's BBD Live event for our charity, and I spent a lot of time watching, learning and observing. In this episode, I'm going to tell you all about the event, and share three big lessons I took away that all of us can apply to marketing. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/121

  • Nov 1, 2019 · 14 min

    120: Amy Porterfield's Entrepreneur Experience Event

    Amy Porterfield asked me to speak at her event, Entrepreneur Experience, about something that she knows is one of my sweet spots - creating a launch runway. In this episode, I'm going to tell you about 3 big pillars of content that you need to be thinking about as you're building up towards any type of launch. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/120