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Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.

Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.

Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.

But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.

About Stu McLaren:

For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.

Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.

If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

  • 280 episodes
  • Updated July 27

Episodes280

  • Mar 20, 2020 · 20 min

    159: Coronavirus: Don't Panic

    The Coronavirus has changed how so many of us now need to run our business. So how do we make sure we keep moving forward amidst the chaos? I'll explain in this episode Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/159

  • Mar 13, 2020 · 11 min

    158: How To Turn Your Ideas Into Reality

    If you've got one of those juicy ideas that you've been sitting on and you can't wait to turn it into a reality, this episode is for you. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/158

  • Mar 11, 2020 · 14 min

    157: Open Loops and Where To Use Them

    Generate more curiosity, more engagement and drive more consumption of your content by using "open loops". In this episode I'll share when and where to use them. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/157

  • Mar 9, 2020 · 17 min

    156: An Old Marketing "Trick" Produces a Flood of Buyers

    Heidi Easley recently sold out ALL 120 tickets for her upcoming live event... in less than 10 hours! How did she do it? She used a proven marketing "trick" and in this episode I'm going to share how you can do the same! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/156

  • Mar 6, 2020 · 17 min

    155: The Sky is NOT Falling

    The sky is NOT falling and despite what people may think, launches are still thriving... and I'm going to prove it to you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/155

  • Mar 3, 2020 · 16 min

    154: 3 Simple Questions That Produce More Sales

    Sales are flat and conversions are low... so what do you do? Answer these three questions, use your answers in your marketing and you'll instantly boost sales. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/154

  • Feb 24, 2020 · 12 min

    153: 3 Powerful Ways to Create Urgency In Your Offer

    How do you move someone from being "interested" in buying to actually making a purchase? I share three ways to create a sense of urgency in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/153

  • Feb 21, 2020 · 12 min

    152: Boring Is Beautiful

    How do you ensure long-term success regardless of new platforms or trends that develop in the marketplace? I share a BIG insight in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/152

  • Feb 14, 2020 · 24 min

    151: Frameworks, Webinars and Shadow Sales Funnels

    Millions of dollars were spent to produce Funnel Hacking Live and it was loaded with GREAT speakers sharing their best strategies and tactics for growing your business. These are my three juicy takeaways from the event. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/151

  • Feb 7, 2020 · 18 min

    150: 4 Big Lessons From Making Tens of Millions of Dollars

    I recently celebrated a BIG milestone by turning 40! In this episode I share my four biggest lessons from generating tens of millions of dollars. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/150

  • Feb 5, 2020 · 14 min

    149: Turn Your Brain On and Figure It Out

    When you're trying to grow your business, there's always something that will hold you back. I'm going to tell you all about that and how to fix your thinking in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/149

  • Feb 4, 2020 · 17 min

    148: How To Find Great Promotional Partners

    One partner can literally be the difference between a campaign that flops and a campaign that soars. And in this episode, I'm going to tell you how to find great promotional partners. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/148

  • Jan 31, 2020 · 9 min

    147: Two Ways To DOUBLE Your Sales

    Doubling your business is actually more simple than you may think. In this episode I break it down to the TWO ways you can make it happen. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/147

  • Jan 29, 2020 · 16 min

    146: A Simple Tactic Guaranteed To Generate More Sales

    In this episode we'll explore a SUPER SIMPLE tactic guaranteed to generate more interest and boost conversions. And, it doesn't cost you a thing! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/146

  • Jan 27, 2020 · 10 min

    145: How To Win in a Crowded Market

    How do you separate yourself... especially when you're in a crowded market? I'll share a recent example that had me paying a premium instead of shopping for the lowest price. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/145

  • Jan 24, 2020 · 14 min

    144: Bonuses That Move People To Buy

    A great bonus will take someone who is on the fence about buying and move them into buying with enthusiasm. In this episode I'll share the best way to construct a bonus. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/144

  • Jan 22, 2020 · 14 min

    143: Build Yourself a Snowball of Social Proof

    What significantly contributes to sales and doesn't cost you a thing? I'll tell you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/143

  • Jan 20, 2020 · 31 min

    142: From Stressed Out Painter to Million Dollar Business with Jennifer Allwood

    The term "starving artist" is being completely debunked thanks to Jennifer Allwood's approach to building a business for the creative entrepreneur. Listen as she shares how she went from stressed out painter to having a business that is thriving (without requiring the non-stop hustle). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/142

  • Jan 17, 2020 · 15 min

    141: This Doesn't Make Sense

    It was the most pain in the butt buying experience and yet, I've come away a raving fan. In this episode I'll share 3 counterintuitive lessons from a thriving company in Canada. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/141

  • Jan 15, 2020 · 10 min

    140: Be Your Own Customer

    Sometimes you just never know where ideas are going to come from. In this episode I'm going to give you a way to uncover a FLOOD of great ideas for improving the experience your customers have with your products or services. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/140