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Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.

Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.

Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.

But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.

About Stu McLaren:

For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.

Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.

If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

  • 280 episodes
  • Updated July 27

Episodes280

  • May 29, 2020 · 16 min

    179: The #1 Conversion Booster of All Time Is...

    What's the number one conversion booster of all time? In this episode, I'm going to talk about the number one thing that's going to help you get more clients on the front end, and keep the clients you've got happier and paying month after month. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/179

  • May 27, 2020 · 14 min

    178: A Big, Gigantic Force That's Holding You Back... and How To Eliminate It

    I've seen it over and over. There is something that could potentially halt your success in its tracks if you're not careful. I'm going to tell you what it is and how to eliminate it forever in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/178

  • May 25, 2020 · 19 min

    177: TRIBE Launch Debrief - What Happened and What Worked?

    I was nervous and anxious because we do this launch one time each year. And this year it was happening in the thick of the COVID pandemic. Listen to this episode to find out what happened. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/177

  • May 22, 2020 · 25 min

    176: Creating Crazy Momentum From a Standing Start (Part 2)

    Can you create momentum from a standing start? Heck yes you can and in today's episode, you'll hear from three people who did it and see how you can too! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/176

  • May 20, 2020 · 25 min

    175: Creating Crazy Momentum From a Standing Start (Part 1)

    Often we'll hear an idea or strategy and think "oohh... that's good". The question is, do you put those ideas into practice? Today you'll hear from three people who took action on what was shared in episode 171. Prepare to be inspired! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/175

  • May 15, 2020 · 12 min

    174: My Embarrassing Hashtag Fail

    I'm in the thick of our most successful promotion ever. And yet, something incredibly embarrassing happens, not once, not twice, but three times in front of thousands of people. My team could not believe what just came out of my mouth, and I'm going to share with you the entire story in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/174

  • May 2, 2020 · 17 min

    173: Why Memberships? Why Now?

    People see my passion for membership sites and it's because of 3 very important reasons. In this episode I'll share why every business should have a membership starting TODAY! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/173

  • Apr 30, 2020 · 15 min

    172: Am I Too Old For This? (and other thoughts that keep you stuck)

    A Facebook post in our community exploded with comments when someone mentioned "age". DO NOT let age, experience or anything else stop you. In this episode, I'll share 3 quick hacks to get you on track to creating a lot of momentum in your business (and your life). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/172

  • Apr 27, 2020 · 16 min

    171: A Super Simple Launch Strategy With Shockingly Good Results

    If you've been sitting on an idea or have been "thinking" about launching something new, PLEASE listen to this episode. You'll thank me later :) Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/171

  • Apr 24, 2020 · 15 min

    170: What Makes a Great Membership?

    Could you add a recurring revenue membership to your business? In this episode, I'll share three quick things that would immediately give it a green light. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/170

  • Apr 22, 2020 · 12 min

    169: Can a Smaller Audience Be An Advantage?

    Can having a smaller audience actually be an advantage? You bet! And in this episode, I'll tell you why along with examples of people crushing it with tiny followings. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/169

  • Apr 20, 2020 · 22 min

    168: How To Sell Without Being a Slimeball

    As business owners, we all need to sell. But nobody wants to sound like a slimeball. So how do you sell in a natural and authentic way without sounding slimey? I'll share my secret strategy that works like CRAZY in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/168

  • Apr 17, 2020 · 23 min

    167: Fear Is Not The Boss Of You with Jennifer Allwood

    At some point in our entrepreneurial journey's, we have had to face fear. Fear of failure, fear of success and fear of what people think or even fear of the unknown. In this episode, Jennifer Allwood joins me to talk about how to navigate that fear and protect our most important asset we have as business owners - our courage and confidence. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/167

  • Apr 15, 2020 · 12 min

    166: A New Experiment With Surprising Results

    I think I may have just landed on a BIG breakthrough that you can use in your business to drive more consumption of your content and ultimately more sales. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/166

  • Apr 13, 2020 · 12 min

    165: People Buy Progress NOT Stuff

    We think people are buying more stuff. They're not. In this episode I show you a real world example of what they are buying and how it turns them into loyal, raving fans. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/165

  • Apr 10, 2020 · 14 min

    164: New Research Study Reveals AMAZING Insights

    I just came across some exciting new research that validates why certain people have been getting INCREDIBLE results lately. In this episode I break it all down. Get Access to the Full Show Notes! To get access to the full story and all the marketing resources mentioned, visit MarketingYourBusiness.com/164

  • Apr 3, 2020 · 20 min

    163: How To Make Better Decisions

    Decision making shows up in all areas of our lives and everyday we are making hundreds of little (and sometimes BIG) decisions. This episode is with Lisa K., a renowned expert on intuition, and during today's interview we explore how it impacts our decision making (and how to use it to make better decisions). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/163

  • Apr 1, 2020 · 18 min

    162: How Should You Adjust Your Marketing Amidst COVID-19?

    What changes should you consider in your marketing as we navigate the Coronavirus? I'll explain 3 necessary tweaks that will help you continue to grow your business during these crazy times. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/162

  • Mar 25, 2020 · 11 min

    161: Could The Quarantine Be Good for Business?

    I was invited to join 70 of the world's top thought leaders for a discussion about how the Coronavirus will impact business. And from that came a powerful question that will spark your imagination. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/161

  • Mar 23, 2020 · 29 min

    160: Coronavirus: How To THRIVE in Turbulent Times

    The media portrays the doom and gloom of the Coronavirus but in this episode I want to show you how others are thriving during all of this - and how you can too! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/160