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Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.

Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.

Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.

But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.

About Stu McLaren:

For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.

Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.

If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

  • 280 episodes
  • Updated July 27

Episodes280

  • Dec 5, 2018 · 11 min

    099: Super Generous and Super Smart

    I screwed up BIG TIME. And one person immediately reached out to help... and it's the reason we've spent over $40K with him. I'll tell you what he did in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/99

  • Dec 3, 2018 · 21 min

    098: You're Getting Hung Up On the Wrong Things

    In this episode I'm a little fired up because I'm tired of people (maybe you?) holding yourself back from experiencing success. And it's an easy fix. I share more in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/98

  • Nov 30, 2018 · 14 min

    097: The Reason Your Offer Isn't Converting

    If you're not getting the results you want, or people who have expressed interest are not converting into buyers, it's likely a messaging problem. I see people trying to serve a much bigger audience with their message than they really should. In this episode, I'll tell you how to fix that and why it's important to have a specific messaging in your marketing. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/96

  • Nov 28, 2018 · 12 min

    096: The Proper Way to Use Discounts

    Last week the Black Friday bonanza was exciting as a customer. But there is a serious downside to consider as a business owner. In this episode I share the proper way to use discounts. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/96

  • Nov 26, 2018 · 18 min

    095: She Called Me A Scammer

    In the same week I was called a scam artist while also being praised for making an impact in someone's else's life. Such extreme differences... and yet they received the same deliverables. I'll tell you how I handle it in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/95

  • Nov 23, 2018 · 14 min

    094: Forget Trying to Be Fancy

    Earlier this week my wife Amy came to me with a challenge. She wanted to grow her mastermind for women entrepreneurs and she was stuck in terms of what she should do to market the mastermind. In this episode, I'm going to tell you how she managed to move forward and what helped her make it work. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/94

  • Nov 21, 2018 · 20 min

    093: Jeff Walker's LaunchCon Event Debrief

    Every year Jeff Walker and his amazing team host an event called LaunchCon, and this year I got to attend it with my team. I credit Jeff Walker for teaching me so much about launches. We're now at a point where we've done more than 15 multi-million dollar launches. With more than a decade of experience executing on high-level launches, I still love learning. Launches are changing and evolving all the time, and the types of launches that we do now are dramatically different than the launches that we used to do back then. In today's episode I want to recap some of the big takeaways and lessons that I took away from the event. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/93

  • Nov 19, 2018 · 21 min

    092: The Antidote To Loneliness

    Being an entrepreneur can be lonely... but there is an antidote to that loneliness. And it can surround you with a trusted group of advisors, advocates and cheerleaders providing you with all kinds of incredible marketing and business strategies that propel you to the next level. Would you like to know what it is? I'll tell you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/92

  • Nov 14, 2018 · 16 min

    091: Going Old School Face to Face

    Face-to-face may seem old school and can definitely be scary, but there are huge upside wins to it. In this episode, I am going to tell you about a recent face-to-face encounter that proved to be tremendous. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/91

  • Nov 12, 2018 · 11 min

    090: Business Boutique Recap

    I was speaking at an event with over 3,000 women entrepreneurs called The Business Boutique. Christy Wright and the whole team did an amazing job. I explain why in this episode. Get Access to the Full Show Notes! To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/90

  • Nov 9, 2018 · 15 min

    089: Inc. Magazine Mastermind

    I had received a message from Inc. Magazine. They offered me an amazing opportunity to craft an incredible once-in-a-lifetime experience, and I was able to share it with Marie Forleo, Lewis Howes, James Wedmore, Michael Hyatt and many others. In this episode, I'll tell you more about what happened and why it's so important to invest in yourself. Get Access to the Full Show Notes! To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/88

  • Nov 7, 2018 · 15 min

    088: Too Many Offers Cause Confusion

    Recently, I had clients who were trying to increase their sales, but for some reason everything felt difficult, stressful and exhausting. As hard as they were promoting, nothing was moving the needle like it should have been. Why? Simply because they had too many offers. Chances are, you might be making the same mistake, and in this episode I'll tell you how to fix it. Get Access to the Full Show Notes! To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/88

  • Nov 5, 2018 · 14 min

    087: Stop Overthinking

    In this episode I am going to share something embarrassing. It's embarrassing because it took me over a year to get this one thing out that was already done. What was holding me back? Probably the same thing that is holding you back. If there's a project, promotion or marketing campaign that you're procrastinating on, how do you get over the "hump" and get it out into the world? I'll tell you in this episode! Get Access to the Full Show Notes! To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/87

  • Nov 2, 2018 · 13 min

    086: Deepen The Connection

    Cultivating a strong relationship with your audience is essential for any business. But how can you deepen the connection in that relationship? In this episode, Stu tells you how you can bring both your online and offline communities together. Get Access to the Full Show Notes! To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/86

  • Oct 31, 2018 · 18 min

    085: We're Betting Big On This

    We've recently made some BIG investments for our company and we predict they will give us a massive competitive advantage in the next few years. I tell you what they are in this episode and how they will secure you for long-term success with your business. Get Access to the Full Show Notes! To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/85

  • Oct 26, 2018 · 21 min

    084: The Super Surprise

    It had been a year and a half in the making. But we managed to pull off the most amazing surprise I've ever planned. I'll tell you about it in this episode and how it applies to your business! Get Access to the Full Show Notes! To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/84

  • Oct 24, 2018 · 18 min

    083: 10 Years Ago THIS Happened

    Ten years ago, something very significant happened in my business (and life), that completely changed the trajectory of my career. Today I'm going to give you the behind-the-scenes of what happened, why it's so meaningful to me, and what it means for you and the growth of your business! Get Access to the Full Show Notes! To get access to the full story and the resources mentioned, visit MarketingYourBusiness.com/83

  • Oct 5, 2018 · 22 min

    082: A HUGE Deal Comes Together

    Oooohhh baby. We just landed a deal that will generate anywhere between $2M and multiple 8-figures! I'll tell you about it in this episode. To get access to the full story, visit MarketingYourBusiness.com/82

  • Oct 3, 2018 · 19 min

    081: Creating An Irresistible Offer

    What would you need to include to craft an offer so delicious that even your competitors would want to buy? I'll tell you how this happened to us in today's episode! To get access to the full story, visit MarketingYourBusiness.com/81

  • Oct 1, 2018 · 10 min

    080: A Simple Technique for Boosting Conversions

    In this episode I share a SUPER simple technique for instantly boosting conversions with any offer you're about to make. To find out the full details, visit MarketingYourBusiness.com/80