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Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Marketing Your Business is a podcast dedicated to all things marketing. It's a behind-the-scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales, and a business that gives you more freedom in your everyday life.

Each episode is packed with takeaways to help you get what you have in front of a lot more people. It's about leveraging your marketing to build a business that's high in profit, low in stress, and one that gives you the ability to have the greatest impact on the world.

Join leading online marketing strategist and entrepreneur Stu McLaren as he shares what's working for selling products online with product launches, online communities, email marketing, social media marketing, content marketing, and more. This is about the marketing that leads to more sales, more profits, and a high-growth business.

But this show isn't just about making money. It's about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want, while having time to travel and do the things that matter. It's about reducing the "go-go-go" stress and redesigning your business so you can be more present in the lives of those who matter most to you.

About Stu McLaren:

For years, Stu has helped experts transform their knowledge and influence into recurring revenue by launching, growing, and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world's most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael's profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.

Today, he's the Co-Founder of Membership.io, helping creators and entrepreneurs build thriving membership businesses. He's also the author of Predictable Profits, which shows business owners how to create recurring revenue so they can stop chasing new customers and start building real stability.

If you've got an established business and you're looking for ideas on how to get your products and services in front of more people OR you're thinking about starting a business and want to see the behind-the-scenes of another entrepreneur doing it in real time, Marketing Your Business is tailor-made for you.

  • 280 episodes
  • Updated July 27

Episodes280

  • Sep 28, 2018 · 14 min

    079: Making Easy Sales

    How do you make easy sales? You know the sales I'm talking about, right? Like the sales where you don't have to do any front-end marketing, they just seem to magically come to you? I'll tell you how in this episode. Get the full details by visiting MarketingYourBusiness.com/79

  • Sep 26, 2018 · 14 min

    078: Taking The Leap

    She was scared out of her mind... and so was I. But we jumped anyway! I'll tell you why that's important, especially if you want to make massive progress in your business. Get the full story by visiting MarketingYourBusiness.com/78

  • Sep 24, 2018 · 11 min

    077: From Thousands to Millions

    From $1,416 to millions. In this episode I take a look back on the almost laughable start that ultimately led to massive progress for our non-profit. To get access to the full show notes, visit MarketingYourBusiness.com/77

  • Sep 21, 2018 · 14 min

    076: The Community Win

    I could tell something wasn't right when my wife joined me on stage. But I didn't find out what was happening until we got backstage. It's a GREAT example of how amazing a community of people can be. To get access to the full show notes, visit MarketingYourBusiness.com/76

  • Sep 19, 2018 · 18 min

    075: Huge Risk But HUGE Return

    Sometimes in business, you have to take a risk. In this episode I share the behind the scenes of a HUGE risk that our company took that produced a HUGE return. To get access to the full show notes visit: MarketingYourBusiness.com/75

  • Sep 17, 2018 · 16 min

    074: Double Down on This Marketing Strategy

    She was looking for the latest and greatest marketing strategy but the quick and easy solution for more growth was right under her nose... and it's right under yours too. Find out more in today's episode! Find out the full details and get access to today's show notes by visiting MarketingYourBusiness.com/74

  • Sep 14, 2018 · 19 min

    073: The Scariest (but most effective) Strategy For Quick Sales

    Jennifer Allwood shares behind the scenes of a marketing strategy that she was highly resistant to use... but she did it anyway and added more members in 4 days to her membership site than she had in 3 years! Find out the full details and get access to today's show notes by visiting MarketingYourBusiness.com/73

  • Sep 12, 2018 · 28 min

    072: A Terrible Tragedy

    I went silent for more than two months. What happened? I explain the behind the scenes of a terrible tragedy that caused us to press pause. Find out the full details and get access to today's show notes by visiting MarketingYourBusiness.com/72

  • Sep 10, 2018 · 18 min

    071: What Happened?

    It's been WAY too long, but after some BIG wins and a terrible tragedy, I'm back. And there's a big lesson that I took from this extended break and I want to share with you! Get access to the full show notes by visiting MarketingYourBusiness.com/71

  • May 14, 2018 · 17 min

    070: The Great Divide

    It feels almost too obvious as to why some are succeeding and others are not. It comes down to three BIG trends that are brewing. These trends will affect your success. Get access to the full show notes by visiting MarketingYourBusiness.com/70

  • May 11, 2018 · 14 min

    069: Does A Logo Matter?

    It ended up being a very "healthy" (some may say "heated") discussion with our Board of Directors... and it was all about a "logo". I explain my side in this episode. Get access to the full show notes by visiting MarketingYourBusiness.com/69

  • May 9, 2018 · 11 min

    068: Will People Pay?

    Do you want to see if your idea will work before spending a whole bunch of money on it? Follow the steps I outline in this episode. Get access to the full show notes by visiting MarketingYourBusiness.com/68

  • May 7, 2018 · 12 min

    067: Answer Questions And Make More Sales

    What stops people from buying? Sometimes it can be the most silly thing. But in this episode I'll share one of my tricks for moving people into action. Get access to the full show notes here: MarketingYourBusiness.com/67

  • May 4, 2018 · 11 min

    066: Forget That Guy

    In this episode I read an email from a guy who clearly looks for the negative in everything. Can your marketing appeal to these people? Find out in this episode. Get the full show notes by visiting MarketingYourBusiness.com/66

  • May 2, 2018 · 15 min

    065: No The Sky Is Not Falling

    No, launches are not dead. No, the sky is not falling. But if your marketing isn't performing and you feel stuck, what do you do? You're going to find out in this episode with the one and only, Dr. Amy Johnson. Get the full show notes by visiting MarketingYourBusiness.com/65

  • Apr 13, 2018 · 14 min

    064: Our $73K Facebook Ad

    We spent $30 on a Facebook ad during our recent launch and it generated over $73,000 in sales. In this episode I break down our entire ad strategy. Check out the full notes by visiting MarketingYourBusiness.com/64

  • Apr 11, 2018 · 23 min

    063: The $3.45M Launch

    We generated $3.45M from our most recent launch. It was another monster success and in this episode I break it all down. Get the full show notes by visiting MarketingYourBusiness.com/63

  • Apr 9, 2018 · 15 min

    062: Long Runway Works Like Crazy

    How do you get people asking to buy what you're selling... even before it's available for sale? I share my magic formula in this episode. Get access to the full summary at: MarketingyYourBusiness.com/62

  • Apr 4, 2018 · 10 min

    061: He Handed Me A Check for $133K

    My wife and I were on stage in front of 3,000 people and the host of the event (Russel Brunson) handed me a check for $133,000. My mind was blown. The details are in this episode. Get access to the full show notes by visiting MarketingYourBusiness.com/61

  • Apr 2, 2018 · 12 min

    060: A Magical Marketing Force

    If you have made any sales, then you have a VERY powerful marketing force available to you. The question is, are you using it? I'm going to tell you what it is and how to leverage it in this episode. Get access to the full show notes by visiting MarketingYourBusiness.com/60