Sign inOpen the app
Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK?? Instagram Releases New App? 🧸 Toddler Influencer Kit No One Asked For PLUS ✈️ JetBlue Confirmed Incognito Trick Is REAL | 499

April 28 · 9 min · Episode 499 · 9.3 MB
0:00-9:40

Streams straight from the publisher. podnod never proxies or re-hosts episode audio.

Open in podnodTranscript

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Jay Schwedelson is in full chaos mode this week, and honestly, same. A toy company just sparked a legit debate about what we're teaching two-year-olds to aspire to, JetBlue's social team accidentally confirmed the travel booking conspiracy theory everyone's been whispering about for years, and there's fresh data that should make every marketer rethink the content strategy they've been running on autopilot.

ㅤ

Best Moments:

(00:30) Argos dropped an influencer kit for toddlers and parent groups are not having it

(01:45) Instagram quietly launched a new app called Instance to go head-to-head with Snapchat - already live in Spain and Italy

(02:56) New research shows adding a recency signal to your content is lifting engagement by at least 20% across every platform

(04:16) Dated content has a 50% higher chance of surfacing in ChatGPT and other LLM results - this one is worth acting on today

(05:00) 60% of Google searches now end without a click, and analysts say that number is headed toward 70% by the end of 2026

(06:45) JetBlue replied to a complaint on X by telling the user to book in incognito mode - and accidentally validated every travel hack you've ever heard