Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL GUEST!! Stu McLaren 🏚️ Your Community Dies at Day 90 Unless You Do This | Ep. 542

July 24 · 22 min · Episode 542 · 21.6 MB

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Follow Stu McLaren on Instagram at @stumclaren, and head to his website Stu.me, where he points listeners to find everything he is working on.

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Everyone slaps the word "community" on things now, but almost nobody builds one that survives past 90 days. Stu McLaren has been quietly building membership businesses since before that was a buzzword, and he sits down with Jay Schwedelson to explain why the whole game has flipped from handing people information to actually walking them to the finish line. The part worth your commute is a one-message test that tells you whether anyone will pay before you build a single thing.

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Best Moments:

(02:59) Why most communities turn into ghost towns after 90 days

(04:32) The North Star question every membership needs to answer for its members

(07:33) The founding member launch: one message that proves demand before you build anything

(12:23) How AI flipped memberships from access to acceleration

(17:42) Love me or hate me, there's no money in the middle

(19:50) Why Stu is now completely evangelical about Japan