Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> 🟣NEW Way I’m Using AI!🟣 <== | BATHROOM Break #118 COLLAB: The Marketing Millennials + Do This, Not That

Monday · 11 min · Episode 543 · 10.7 MB

0:00-11:06

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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You have a file sitting inside LinkedIn right now with every connection, every DM and every comment you have ever made, and it takes about four clicks to get it. Jay Schwedelson walks through what happens when you drop that export into Claude alongside your CRM data and tell it to think like a chief revenue officer, while Daniel Murray shares the prompt he uses to pull clips, hooks and subject lines out of podcast transcripts he already recorded months ago. The whole thing wraps with the two of them pulling up their Uber passenger ratings on air, which does not go the way either of them planned.

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Best Moments:

(00:11) The Uber small talk question nobody wants to answer honestly

(02:06) Why AirPods are the polite way to opt out of any conversation

(02:49) Daniel's prompt for turning old podcast transcripts into clips, hooks and subject lines

(05:00) Feeding your full LinkedIn history into Claude and asking it to think like a CRO

(06:14) The exact desktop click path to export your LinkedIn connection data

(07:51) If your tool has no API connection, it might be time to find a different tool

(08:41) A live Uber score showdown, including where to find your one-star count