What’s Up THIS WEEK?! NEW: LinkedIn DON’T DO!🛑 Facebook wants Vertical Video? Netflix Documentaries are WILD!!| Ep. 544

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41% of long-form LinkedIn posts are now fully AI-generated, which explains why your feed feels like the same three posts wearing different hats. Jay Schwedelson makes the case that the way out is content people can literally steal from you, and then gets into why Target is handing weekly challenges to fans with 500 followers and what that same idea looks like in a boring, regulated B2B world. There is also a firm, slightly personal position taken against a certain underwear campaign.

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Best Moments:

(00:30) New Pangram data showing 41% of long-form LinkedIn content now carries some form of AI generation

(01:19) Why stealable content like templates, prompts, screenshots and checklists is pulling 40% higher engagement

(02:24) What happens to open rates when you put the word "steal" at the front of a subject line

(03:52) How Club Target turned 500-follower shoppers into a 15,000-creator marketing engine with weekly challenges

(05:00) Building your own customer creator club when you are not Target and your industry is boring

(07:23) Meta testing a TikTok-style Facebook feed and why every video you make should already be vertical