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Do This, NOT That: Marketing Tips with Jay Schwedelson

What’s Up THIS WEEK! 😬 ChatGPT Ads Are Live With NO Minimum Spend Required! Meta Is Dying? 🔥Devil Wears Prada 2 Review🔥| Ep. 506

May 12 · 10 min · Episode 506 · 9.6 MB
0:00-10:02

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Half the planet opens a Meta app every single day, but The New York Times just ran a piece arguing it's the beginning of the end. Jay Schwedelson is not buying that one, and he's got fresh data on the fourteen-day window that quietly decides whether a new subscriber ever opens another email from you again. That, plus what an obvious AI fail from the Indiana Fever says about the rush to use AI for everything.

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Best Moments:

(00:43) The OpenAI ad manager just killed its minimum spend, and early cost per click is landing at three to five dollars

(01:40) Why The New York Times's calling Meta dead doesn't hold up when half the planet uses one of its apps daily

(03:09) The brutal fourteen-day window where engagement likelihood drops sixty-one percent if a new subscriber never opens or clicks

(04:49) The Indiana Fever turned Caitlin Clark into an AI image, and the hands gave the whole thing away

(05:30) Delta is pulling free snacks on flights under 350 miles, and the hot take might surprise you

(06:56) Apple agreed to pay 250 million over false advertising claims tied to Siri and Apple Intelligence