STOP Making BORING Marketing Right Now 🚫 Jay's SCOOP | Ep. 515

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All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Ever wonder why your slick, AI-polished marketing content gets crickets while someone's shaky phone clip from a hallway racks up engagement? Jay Schwedelson breaks down the lo-fi content formats actually winning right now, with hard numbers on why behind-the-scenes videos, walking selfies, and even airport rants outperform the polished stuff. Stick around for the chaos of prepping Eventastic, which somehow involves a Taylor Swift impersonator, a mouth guard game, and a guy being shot out of a cannon.

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Best Moments:

(00:16) Why expensive, AI-perfect marketing now reads as more boring than wallpaper

(01:30) Behind-the-scenes video drives 200% higher engagement on LinkedIn than any other format

(02:45) The red play button trick that lifts email click-through rates by 34%

(03:30) Walking selfies pull 49% higher completion on LinkedIn and 57% on Instagram

(04:14) Desk drive-bys and one-take mistake clips that beat any polished asset

(05:15) Why airport walk-and-talks turn boring B2B content into something humans actually watch

(06:30) The behind-the-scenes panic of dry-running the Fate of Ophelia dance for Eventastic