Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==>Webinar Registration and Show Up SECRETS!! <== | BATHROOM Break #110 COLLAB: The Marketing Millennials + Do This, Not That

June 1 · 13 min · Episode 517 · 19.7 MB

0:00-13:40

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Ever caught yourself snapping at ChatGPT when it just won't get something right? Jay Schwedelson and Daniel Murray get into exactly how (un)kind they are to their AI tools, then swing into the small webinar habits quietly tanking everyone's show-up rates. It's equal parts petty and practical, and the live-only advice alone earns the ten minutes.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:53) Jay confesses he's relentlessly rude to AI and explains why yelling never actually helps

(02:47) The hidden environmental cost of being polite to ChatGPT

(03:48) The webinar title mistake that kills curiosity before anyone signs up

(06:51) Why a serialized, same-time webinar turns it into a show people come back to

(07:16) Two day-of reminder emails and the 400% jump that comes from live attendanceㅤ

(09:06) Holding on-demand hostage for 30 days to force people to show up live