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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> NEW LinkedIn Secrets to Engagement <== | BATHROOM Break #107 COLLAB: The Marketing Millennials + Do This, Not That

May 11 · 12 min · Episode 505 · 18.5 MB
0:00-12:49

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Some of the LinkedIn tactics that actually move the needle right now feel a little ridiculous to admit out loud, and Jay Schwedelson and Daniel Murray get into the ones they're using anyway. There's a very specific image size, a self-saving trick, and a hard warning about the kind of automation that will quietly nuke your account. Plus a tangent about toddler swim lessons and a pet elephant named Hakuna Matata, because of course.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(00:45) Why being a new dad means swim lessons four mornings a week with weirdly strict food rules

(03:17) The 800 by 999 image size that takes over the entire LinkedIn feed

(04:30) The cheesy save-and-send trick Jay does ten minutes after every post goes live

(05:16) Why liking your own post is actually a reach hack, not a sin

(06:25) The LinkedIn automation tool that quietly killed Jay's engagement overnight

(07:18) What LinkedIn actually allows versus what gets your account banned for weeks

(08:07) Why ManyChat-style DM automation works on Instagram but never on LinkedIn