Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> Marketing During Holiday?? <== | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not That

May 25 · 13 min · Episode 513 · 19.1 MB

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Memorial Day weekend brings up the eternal marketer's debate: do you keep the emails flowing or pump the brakes for the holiday? Jay Schwedelson and Daniel Murray make a strong case for sticking with consistency, plus share a surprisingly clever trick for turning all those out-of-office auto replies into retargeting fuel. Stick around for a housewarming gift confession that'll either make you laugh or quietly question your own friendships.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:46) The Irish goodbye strategy for surviving networking events you didn't want to attend

(02:49) Why breaking consistency for a holiday is a bigger mistake than the lost opens

(03:47) Turning out-of-office auto replies into a retargeting goldmine with one AI tool

(05:38) The subject line trick for speaking to the exact moment your audience is living in

(08:34) How LinkedIn's new 24 to 48 hour algorithm window is changing what a "flop post" looks like

(10:37) The unopened housewarming gift sitting on a counter for six months that says everything about adult friendships