Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==>Gross People Are Gross ➕Secrets to Repurposing Content! <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That

March 9 · 12 min · Episode 471 · 17.5 MB

0:00-12:09

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Join Jay Schwedelson and Daniel Murray for a quick "Bathroom Break" that starts with a cringey social dilemma involving a nose-picker and a handshake. They debate the rules of public coughing and why Daniel immediately flees restaurants upon hearing a sneeze. On the marketing side, they break down the 90-day repurposing rule and explain why your fear of being repetitive is completely unfounded.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:09) Jay recounts a horror story about a thumb up the nose right before a greeting

(01:51) Daniel reveals the fake phone call move he uses to avoid gross handshakes

(02:40) Why does hearing a sneeze at a restaurant make Daniel leave immediately

(03:45) The 90-day window where old content becomes new again

(05:32) How to reuse a winning hook without the algorithm punishing you

(07:28) The realization that nobody remembers what you posted on Tuesday

(11:00) A passionate rant about why hand sanitizer is not a substitute for soap

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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